List of Brands Endorsed by Katy Perry

Katy Perry is an America-based singer, television judge, and songwriter. She was born on 25 October 1984 in California, United States. She has been active in the industry since 2001. Her albums have topped the Billboard top 100 lists and also have 4 Guinness World Records.

Katy Perry has a long record of tags all given by official sources for her work. She was even referred to as a "Queen of Pop" by the Billboard and Glamour media. Whereas, Vogue referred to her as the "Queen of Camp" and a "Pop icon".

She has also been part of the Forbes highest-earning women in music from 2011 to 2019. Apart from just being an artist, Katy Perry has a wide list of involvements in different things such as camping and brand endorsement. In this article let’s look at a list of brands that Katy Perry has endorsed.

Covergirl
Proactiv
Adidas
Coty
Claire’s
H&M
Pepsi

Covergirl

Covergirl is an America-based cosmetic company. The brand has its headquarters located in Maryland, US, and was founded in the year 1961. The company provides a variety of consumer-grade cosmetics. It was acquired by Procter & Gamble in the year 1989 and later in the year, 2016 acquired by Coty, Inc.

Covergirl in the year 2014 signed up with Katy Perry to become the company’s brand ambassador. The tie-up had undertaken during the launch of a new album song by Katy Perry which was Prism which was released on 22 October 2014.

Covergirl launched Katy Kat Collection during the term of endorsement. The Katy Kat collection was personally picked by Katy Perry and named Covergirl. The Katy Kat collection basically consisted of 13 highly pigmented beautiful lipsticks with two mascara.

Proactiv

Proactiv is an America-based skin care product. The company is also known as Proactiv Solutions and was launched in the year 1995. The company has its headquarters located in the United States and the major market of the company are Australia, Europe, North America, etc.

The company was founded by two dermatologists and is a California-based direct marketing company. The brand is one of the most popular skincare brands of all time. Proactiv had tied up with Katy Perry in the year 2011 to be its brand ambassador.

Proactiv hired Katy Perry to act as their spokesperson brand endorser in order to increase their sale. Katy Perry had a video recorded where she talks about how acne is a common problem and the way Proactiv over-the-counter prescriptions helped her to overcome them.

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Adidas

Adidas is a Germany-based multinational company that designs and manufactures clothing, shoes, and other accessories. The company has its headquarters located in Germany and was founded in the year 1924. The company provides its services to almost all parts of the world.

Adidas is the largest sportswear manufacturer in Europe and the second-largest manufacturer in the entire world. The subsidiary companies of Adidas are Reebok, Runtastic, and Matix. Adidas tied up with Katy Perry in the year 2011 for one of the biggest marketing campaigns of the company.

Katy Perry was soon noted to join the famous personalities working for Adidas before like Lionel Messi, David Beckham, and Derrick Rose.

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Coty

Coty is an American-based multinational beauty company. It was founded in the year 1904 and has its headquarters located in New York, United States. The company provides services to the entire world and deals with the products such as cosmetics, fragrances, skincare, and hair care.

AS of 2018 the company owns around 77 brands which include Bourjois, Clairol, GHD, Max Factor, OPI, Rimmel, Wella, and Sally Hansen. It is one of the largest beauty companies and fragrance companies in the world.

It is also the 3rd largest company for colour cosmetics. In the year 2012, Katy Perry signed up with Coty to become one of its brand endorsers. She had also tied up with the brands under the company Coty, GHD.

Soon after becoming the brand endorser, the company gave up the permission to develop and market a line of fragrances under the name of Katy Perry. Coty also coordinated with Katy Perry to distribute the successful fragrance portfolio of the artist that is already made named Purr and Meow.

Claire’s

Claire’s is an America-based retailer of accessories. It was founded in the year 1961 and has its headquarters located in the United States. The company has its stores located in more than 3000 locations and provides its service in the entire world.

The company doesn’t work on advertising a lot but however is well known in the United States. Almost all the malls in the United States have outlets of Claire in them. Katy Perry had tied up with Claire in the year 2014.

Claire's teamed up with Katy Perry and introduced a new accessory line with the tag "No Calorie Food". With this new line of accessories introduction and the addition of a new jewellery line, Katy Perry is a regular celebrity by Claire's to endorse their brand.

H&M

H&M is a Swedish-based multinational company that has its headquarters located in Stockholm, Sweden. It is a clothing retail company that is known for fast-fashion clothing for women, men, kids, and teenagers. H&M is located in more than 5000 locations and provides its services around the globe.

H&M is the second-largest clothing company in the world. Katy Perry tied up with H&M in the year 2015 to be its brand ambassador.

Katy Perry was mostly endorsed at the time of the Christmas campaign. By getting this endorsement, Katy Perry found it perfect to have her own Christmas song under the best possibility.

Pepsi

Pepsi is a soft drink that is manufactured by PepsiCo. The company originated in the United States and was introduced in the year 1893. The company has a lot of variants under its brand which include Diet Pepsi, Pepsi Twist, Pepsi Lime, Pepsi Wild Cherry, Pepsi Vanilla, and many more. Pepsi has grown to be one of the sought-after carbonated drinks in the world with its availability in the entire globe.

Katy Perry had signed up with Pepsi and MTV to be one of its brand ambassadors in the year 2013 and had also tied up with them for a performance in Brooklyn in the same year.

On the official declaration front, Katy Perry had not directly endorsed Pepsi like other brands. Instead, the collaboration between both parties works through the third-party medium. Katy Perry works for Pepsi without being an official part of the Pepsi team.

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Conclusion

Katy Perry is one of the well-known stars in the industry who has a global presence. Katy Perry is quite famous for her works as well as endorsements as they actually stand out from the other works. Katy Perry also has her own brands and is known for making intelligent business decisions.

All the companies she had signed the endorsements are the brands that she believes in. Some of the well-known endorsement has been shared in the above context.

FAQs

What is the net worth of Katy Perry?

The net worth of Katy Perry for 2022 was estimated to be around $330 million roughly.

What is the real name of Katy Perry?

The real name of Katy Perry is Katheryn Elizabeth Hudson.

What does Katy Perry endorse?

Katy Perry has endorsed many brands in her course of time and is still endorsing different brands. Some of the most common endorsements done by her are Jemella Group Ltd, Pepsi, H&M, etc.

How is Katy Perry so rich?

Katy Perry had her career furnished with successful years of songwriting, singing, and acting. She has earned a good amount of money till now from her course of career as well as some other investments and brand endorsements too.