Key Drivers of Digital Transformation

The opportunity for digital transformation for organizations remains a constant presence that is becoming a prerequisite to success. According to the latest IDG State of Digital Business Transformation report, which monitors the state of digitalization on businesses, over 44% of organizations have already put going digital at the forefront of their decision-making processes, operations, and end-user engagement.

Drivers for Digital Transformation

Below are some key drivers that push businesses to undergo digital transformation.

Survival

Advances in digital technology have taken the economy and the business field by storm. New software, enhanced equipment, and better processes emerge overnight, which could make or break a company if it does not get on board and ride the waves of change.

The effects of these advancements mean more significant innovation, more opportunities, and heightened efficiency for the business. However, without digital transformation, these benefits remain an unreachable goal. Companies are faced with a choice: to sink or swim.

Customer Expectations

Almost anything and everything can now be accessed with a click of a button. Boundaries such as location are no longer an obstacle for someone from Asia who wants to order merchandise from North America. Furthermore, what used to be months for the item to be shipped has been shortened to one or two weeks. This increase in convenience gave companies like Amazon the upper hand in the industry. Today, when someone purchases anything online, he or she expects a shortened shipping period because of the standards established by the big players.

On the business side, companies are forced to continuously improve their processes by leveraging digital tools to give their customers the best experience possible. It also through digital means that a company could reach out to its end-users to obtain valuable information and feedback.

Need for Speed

CIO of the InterContinental Hotel Group, Eric Pearson, noted that there had been changes in the industry wherein it is no longer about the “big beating the small” but the “fast beating the slow.” Technological advancements will continue to emerge – it’s up to the company whether to adapt and transform or to wait and potentially lose to those who were quick to act.

Role of AI

Artificial Intelligence is another key driver that pushes businesses toward digital transformation. Beyond self-thinking robots, AI in the business context refers to practical systems that automate tasks once governed by humans. AI is comprised of the following core ideas:

1. Comprehension – The ability for a system to discern and analyze data and transform it into valuable information.

2. Sensing – Components that collect text, voice, image, or other forms of input from systems.

3. Analysis – Components that implement algorithms or a set of rules on problem-solving capabilities.

4. Guidance – The ability of a component to request for human assistance, verification, or approval.

5. Action – A component that could “act on its own” without the efforts of a human, such as paying a bill online or submitting reports to a company portal.

The Emergence of Infrastructure Automation Software

With the spotlight focused on digital transformation, a niche was created, and companies who could provide a smoother transition to digitalization emerged. These companies develop software catered to the requirements of an organization that streamline the entire process. Because time is of the essence for businesses and the ability to adopt digitalization in the shortest period provides a competitive advantage, enterprises utilize infrastructure automation software.

The road to digitalization is a fast-paced and volatile journey. Fortunately for businesses, there are many tools available that could make the adventure more feasible and worthwhile.

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About Yash Gupta

A management enthusiast, an avid reader, and a traveler.
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