How Mogi I/O aims to disrupt the video streaming space by leveraging AI

Jeenal Jain

Nov 23, 2021 — 7 min read

Mogi IO Success Story

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Mogi IO.

MOGI is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain. It has created various products catering to different industries. The startup enables content platforms to stream buffer-free videos, of high quality, at 50% of their size, leveraging its patented AI technology.

StartupTalky interviewed Vikrant Khanna, Founder & CEO of Mogi I/O, to get insights into the startup story and roadmap of the organization. In this article you'll discover how Mogi was conceptualized, its future plans, business model and funding details, etc.,

Mogi - Company Highlights

Startup Name	Mogi I/O
Founders	Vikrant Khanna (CEO), Rahul Lahoria (CTO)
Headquarters	Delhi
Founded	2019
Industry	Media Tech, SaaS
Website	mogiio.com

Mogi - About and Vision
Mogi - Idea and Inspiration
Mogi - Products/Services Offered
Mogi - Founders & Team
Mogi - Ideology behind name, tagline & logo
Mogi - Business Model and Revenue Model
Mogi - Launch & Marketing Strategies
Mogi - Challenges Faced
Mogi - Funding and Investors
Mogi - Competitors
Mogi - Future Plans
Mogi - FAQs

Mogi - About and Vision

Mogi's solution lies in three buckets: Video Tech, Image Tech, and White Label Solutions.

Video Tech – Mogi has built a disruptive IP - Mogi Streaming Engine for which it has filed for a patent. Mogi Streaming Engine delivers buffer-free videos through its multi-CDN architecture. Its second IP is wherewith AI. Mogi can successfully achieve video compression, which is 50% superior to another transcoding/compressions solution. It does this while enhancing the quality of the video.
Image Tech – Mogi compresses the images of any website or app by up to 80%, which positively impacts the performance of the website/app. It improves their SEO Ranking, while their bandwidth consumption for image data transfer decreases by 80%.
White label solutions – If anyone has the content and wants to launch their own OTT app, they can do so in a few days using Mogi's plug & play solutions. One can start monetizing their content via Subscription (SVOD), Pay per View (TVOD) & Advertising (AVOD)

Company's long and short-term Vision: Mogi aims to disrupt the video streaming space by leveraging Artificial intelligence (AI). Its Vision is to be known as a video tech company from India that builds disruptive technology in the video streaming industry. It also aims to bring to people worldwide to enjoy video viewing experience seamlessly with high quality.

The core belief of Mogi: The core belief is that today the 80% of traffic on the internet is video, and as the companies advance, this market will further explode exponentially. The team at Mogi wants to make the whole video viewing experience seamless and pleasurable for every individual user on this planet.

Mogi - Idea and Inspiration

Vikrant and Rahul were initially building a short format video app of their own. To start chatting with the content creators, in this video app, viewers could gift the content creator's with small ticket values, such as virtual gifts of a small denomination. While building this video app, they realized that a typical content platform has to undergo many tech challenges and complexities. Different solutions providers are involved in streaming the videos seamlessly to the end-user, but still, the user was facing issues like buffering, poor video quality, and jerkiness.

The duo realized that the user experience could be enhanced while watching the videos, but they did not find optimal market solutions. Thus, Vikrant and Rahul decided to build their in-house solution, an answer to address these problems. They were very excited with the results, which encouraged them to file for the patent for the new technologies in 2019. In the meantime, they showed the results to many stakeholders & industry players and got their validation which was another milestone before commercializing it.

One of the early stage clients was MOMPRESSO and Zee digital. Their response was encouraging, and since then, the team has been working with leading companies who have always encouraged them.

Mogi - Products/Services Offered

Mogi enables content platforms to stream buffer-free videos, of high quality, at 50% of their size, leveraging its patented AI technology. This buffer-free video results in superior viewer engagement while reducing streaming costs to half for the video platform. Mogi has built various products catering to different industries.

These include -

Photo – Image Tech for faster website loading time. 80% image compression for superfast website & app page downloads speeds. Smart Crop and Auto resize based on device. Higher Organic SEO Ranking, Lower bounce rates, Higher Revenue
Video– Video Tech, End-to-End or Individual Modules. 50% Compression with AI-enhanced quality, Patented Multi-CDN tech for buffer-free streaming and emergency redundancies.
MOTT – White Label OTT solutions (App, Backend CMS, Monetization) All monetization options like the content library with no revenue share and all AVoD (advertising video on demand, SVoD (subscription video on request), and TVoD (transactional video on demand) integration with Plug n Play. It takes less time, just 7, to launch one's own OTT solutions.
Live – Lightweight RTMP live stream, with easy access and easy share.

Idea Pivot

Initially, when the founders pivoted, they had launched it as a short video app. But soon, due to technical issues and market demand, they decided to build their own in-house technology.

"We decided to pivot our business model to what we are today. Presently, MOGI is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain" - says Vikrant Khanna, Founder & CEO, Mogi I/O.

Mogi - Founders & Team

Vikrant Khanna is the founder and CEO of Mogi. Vikrant's co-founder is Rahul Lahoria, CTO of Mogi I/O.

Rahul takes care of technology and product management, and Vikrant oversees business, investments, and salary.

Founder of Mogi — Mogi Founder & CEO - Vikrant Khanna

Rahul had met Vikrant when he was the vice president of the platform in Airtel, and they kept in touch with each other. The duo had a long & close friendship, and when Vikrant decided to start on his own, Rahul accepted his offer.

Vikrant's co-founder is Rahul Lahoria, an MTech in computer science from IIT Kharagpur. Rahul has built AI Solutions & Patented technology, AI, cloud computing & mobile apps for over 10+ years. He has filed six patents to date.

Mogi - Ideology behind name, tagline & logo

Initially, the foudners wanted a name for their short-format video app Mogi; they called it Mogi because it is about mobile gifts. i.e., MO- mobile and GI – gifts. In the short format video app, the fans could give virtual gifts. So when they pivoted the model, the name remained the same. They wanted a catchy logo and thus selected a monkey wearing sunglasses.

The tagline of Mogi: Next-gen media technologies

Mogi - Business Model and Revenue Model

Mogi is a B2B video tech SaaS venture. Thus its business model and revenue model circles around subscription fees. Mogi is a Saas product with a subscription fee model, where they charge the end-users based on their bandwidth consumption for videos/images delivered.

Mogi - Launch & Marketing Strategies

Mogi relied on channel partners who had spent more than two decades in the media industry. These people had deep connections in the media community at CTO/ CXO level.

As a part of its GVM strategy, Initially, the team at Mogi relied on the market and now on inside sales, one-on-one sales & a personalized selling/enterprise selling model.

"As we are on our way to scaling up, we have realized the importance of the retail sale model. So, presently, we are also marketing through our website and selling them through online stores, thus investing in marketing, advertising, or similar networks" - Vikrant added.

Also read: Top 7 Ways to Create a Buzz around your Startup

Mogi - Challenges Faced

The most crucial challenge for any startup is acquiring customers and providing them with the belief in the product. Mogi overcame this by regularly giving them the demos and showing them the value of money.

Mogi - Funding and Investors

Mogi raised an undisclosed amount of funding from Pentathlon Ventures.

Mogi - Competitors

There are various global companies like brivecurve, JW, Bitmovin, etc.,

Mogi - Future Plans

Mogi recently raised an undisclosed amount from Pentathlon Ventures and has plans to raise another round by the end of this year. It is also planning to launch retail products for video & image tech solutions across product segments along with their white label OTT.

Mogi - FAQs

What is Mogi?

Mogi is a B2B Video Tech SaaS venture startup that leverages Artificial intelligence (AI) in building cutting-edge IPs to disrupt the Video streaming space in the media tech domain. It has created various products catering to different industries.

How does Mogi make money?

Mogi is a Saas product with a subscription fee model, where they charge the end-users based on their bandwidth consumption for videos/images delivered.

Who are the founders of Mogi?