How does Naukri.com makes money | Naukri.com Business Model

We Indians are well-familiar with this digital job portal company, Naukri.com! The very amazing job search platform, established by Sanjeev Bikhchandani in March 1997.

Naukri.com is nothing new, the company was established long ago through its parent company, Info Edge. The founder- Mr. Bikhchandani is an Economics graduate from Delhi University, India.

After a thorough study and knowledge of marketing and the corporate sector, he went to IIM Ahmedabad for his master's graduation degree. Mr. Bikhchandani got the job at a lucrative management company, HMM but soon after working there, Mr. Bikhchandani left the company and went to start his own venture.

They begin with offering the review of different company's salary review reports. These reports were sold to various companies based on their requirements. And that's where Naukri.com was founded!

Today, Naukri.com is a completely digital recruitment portal that receives around 3,569,323 distinct visitors along with 28,554,744 page views every day. Naukri.com has a google ranking of 6th among the top 10 job portables companies in India. In this article, we will be briefly discussing the business model of Naukri.com. Let's get started!

About Naukri.com
Where does Naukri.com operate?
Key Features of Naukri.com
Target Audience of Naukri.com
Business Model of Naukri.com
How does Naukri.com make money?

About Naukri.com

Naukri.com is counted among India's top employment websites that generally operate in India as well as the Middle East. The company was founded by Sanjeev Bikhchandani when he founded Info Edge Ltd in 1995. Naukri.com is headquartered in Noida, India, and functions entirely through the internet. The company has officially over 49.5 million registered job seekers and around 15,000 resumes are added daily.

Naukri.com offers great customer services that attract the customers the most. These services also come as paid ones. According to records, in the Fiscal year (2013-14), Naukri.com received over 51,000 corporate customers who opted for the paid services of this company. And, these customers were provided with the service of job postings, database access, listing, or advertising on various other sites. The company has over 100-5000 employees.

Where does Naukri.com operate?

One of the biggest Indian digital job portal companies, Naukri.com operates in over 56 offices across 42 cities in India as well as overseas. The company was founded in 1997 and is widely used in India and the Middle East.

Key Features of Naukri.com

The key features that come with Naukri.com for its registered customers include:

• Custom Application Process
• Company Branding
• Automated Screening Process
• Actual communication and notification to the employees
• Employee referral automation
• Integrated tracking

Target Audience of Naukri.com

Naukri.com has around 15,000 major clients. Its registered customers are categorized under job seekers and job providers. The company majorly focuses on people between the age of 25-35 years old. Those who need a good job and searching for it around. Naukri.com provides them an easy way to search for a job they prefer and get themselves ready for it.

Business Model of Naukri.com

Naukri.com follows two distinct forms of business model, that is Business-to-Business and Business-to-consumer model. These models are described below:

Business-to-consumer model

Through this business model, Naukri.com offers tons of services such as profile enhancement, resume writing, recruiter reach, and various other premium job openings.

Business-to-Business Model

Through this model, the company provides the RESDEX product which offers end-to-end recruitment services to numerous corporate companies including big and small. This service gives the vacancy listing, resume database excess, SMS marketing, and others; to the companies. A large portion of revenue is generated through the Business-to-Business model.

How does Naukri.com make money?

The job portal company, Naukri.com generates its revenue from pay-per-click advertising, email marketing, database sales, and many others. There are numerous ways this job portal company makes its money. Naukri.com provides a platform for job seekers where it allows them to connect with the job news and openings. The company works as an intermediate between the job seekers and providers and brings out the best deal. Some of the ways Naukri.com makes money are listed below.

Advertising

When a company has any job openings, they bring them to Naukri.com for a better selection of candidates. Naukri.com displays the company's job openings on its homepage and gets a huge number of visitors. Naukri.com earns its money when a user clicks on the company's news.

Email Marketing

The companies with the job openings contact Naukri.com to send out the job vacancy to the candidates through email. Companies give Naukri.com money for each email sent.

Database Sales

Naukri.com holds the information about all the registered candidates including their resume, contact details, profile, and others. Naukri.com sells this database to companies with job openings. Through this, they earn suitable money.

Premium Content

Naukri.com charges little amount of fees from the candidates as well as the recruiters registered on its website. Naukri.com often charges some money on certain premium services according to reputable and large companies.

Conclusion

Naukri.com originated from the Info Edge company which was founded in 1995. Its business model is based on B2B as well as B2C. And this brings out great results and revenue to the company. Naukri.com is widely famous across India and the Middle East. The company has a long way ahead with great profit in hand.

FAQ

Who is the founder of Naukri.com

Sanjeev Bikhchandani is the founder of Naukri.com

Who is the CEO of Naukri.com?

Hitesh Oberoi is the current CEO of Naukri.com

Who are the competitors of Naukri.com?

Monster, Timesjobs, JobSitesIndia, Shine, and IIMJobs are some of the top competitors of Naukri.com.