Neeraj Kakkar is the CEO and Co-founder of Hector Beverages Pvt. Ltd. which manufactures Paper Boat drinks, Tzinga Energy drinks, and much more interesting works in the pipeline. He is the Chief Executive Officer (CEO) at Paper Boat, launched in 2013, headquartered in Bengaluru, India. He also served as the former General Manager at the Coca-Cola company, India.
He currently resides at Bengaluru, Karnataka, India. He has a passion for poker. He came from a small town and worked for Coca-Cola India and later established his own venture in Bengaluru.
|Education||MDI Gurgaon, The Wharton School|
|Position||CEO & Co-founder, Hector Beverages; Paper Boat|
|Net Worth||$100 million (2015)|
Neeraj pursued Post Graduate Program in Management (PGDM) from Management Development Institute (MDI), Gurgaon (1996-1998). He later did a general management course, Master of Business Administration (MBA) from The Wharton School (2008-2010).
Neeraj Kakkar—Professional Life
Neeraj worked as a Summer intern at Mckinsey and Helion Ventures. He also worked with Union Carbide and later joined Wipro as well.
Neeraj worked for the Hindustan Coca-Cola Beverages Pvt. Ltd. from October 2001 to July 2008. He was the General Manager, employed to examine area operations and various other roles for six long years.
After fleeing to Wharton for his second MBA in 2008, he established his own venture, Hector Beverages and its portal Paper Boat in 2013.
- Neeraj is a Palmer Scholar, which is one of the Highest Academic Honor
- He is designated as the Co-President of Wharton General Management Club
- He holds a respective position as a Co-Chair in Wharton Leadership Lectures Committee
Neeraj Kakkar—Hector Beverages
Currently, Hector Beverages has two manufacturing plants: one in Mysuru, another in Manesar, Gurgaon. The company produces up to ten million pouches per month.
The first-ever production plant of the company was established in Manesar in 2010. However, Paper Boat's popularity raised intensive demand for fruit drinks in Manesar. While the plant at Manesar did not keep up with the fortunate production. The location did not have adequate facilities for manufacturing coconut water, sugarcane juice, and drinks that the company was looking to launch.
Thus, they found a satisfactory location to launch drinks as per their requirements. They constructed a larger setup in Mysuru, Karnataka in 2014. Mysuru plant recorded a production capacity of 380 bottles per minute while the Manesar plant recorded only 80 bottles per minute.
Neeraj Kakkar—Paper Boat
Paper Boat was launched by its parent company Hector Beverages in August 2013. Paper Boat manufactures a range of traditional, indigenous drinks such as Aam Panna, Jaljeera, and Aam Ras. The laid-back office of Paper Boat named Finchley Castle is located in Bengaluru, India.
The company retains the traditional recipes with innovation to emanate inherited Indian drinks to an urban market reach. Artificial coloring or preservatives are highly avoided to make their products reliable.
The products of the Paper Boat range through a variety of traditional drinks obtained from fruits. Some of them include Aam Ras, Alphonso Aam, Jamun Kala Khatta, Chilli Guava, Nimbu Pani, Kokum, Kanji, Sugarcane juice, Lychee Ras, Apple and Orange, Coconut Water, Panakam, etc.
The company also manufactures drinks made via milk like Butter Milk, Thandai, Badam Milk, Neer Milk, Neer More, Sherbet-e-Khas etc.
The company diversified its products by producing Indian snacks as well. Some of them include, Chikki, Banana Chips, Aam Papad, Bakarwadi, Namak Para, Gur Para, Shakar Para, Jaljeera, etc.
Paper Boat—How It All Started?
The idea of manufacturing traditional Indian drinks propounded through the collective intellect of the four original founders of Hector Beverages.
The company was founded by Neeraj Kakkar, Neeraj Biyani, Suhas Misra, and James Nuttall. Three among these four were colleagues at Coca-Cola, India. While, James Nutall was an American student, who studied with Kakkar at Wharton School and came to India to collaborate his efforts in the drinks business.
The company launched its first energy drink, Tzinga, in 2011. Later, Misra and Nutall left the company, they sold their shares to the remaining co-founders, Biyani and Kakkar.
After one and a half years, Kakkar proposed the idea of launching Aam Panna and the story of traditional drinks continued thereafter. Kakkar raised several efforts to bring a variety of Indian flavors and the rest is history.
Paper Boat exclusively exports its products across the US, UK, France, Canada, Australia, the Netherlands, UAE, and Malaysia. The company spent a significant amount of money on advertising and marketing. Paper Boat has consecutively launched several traditional Indian flavored drinks overseas. It has diversified into producing snacks as well.
The company received funds from the co-founder of Infosys, N.R Narayan Murthy. Footprint Ventures and Sequoia Capital and some more followed to invest for Paper Boat. The company has raised INR 20 crore in two different fundings from Advent Management and A91 Emerging Fund. Apart from this, it has also raised INR 10 Crore in debt from Trifecta.
The parent company of Paper Boat, Hector Beverages has devoted INR 34,09,800 Series C4 Cumulative Convertible Preference Share (CCPS) at a nominal amount of INR 25 per security at a premium of INR 770.47 to four devotees leading up to INR 28,00,00,667.
|Inestments made by||Stake Worth|
|Sofina Ventures||INR 16.50 Crore|
|A91 Emerging Fund||INR 5 Crore|
|SCI Growth||INR 4 Crore|
|Catamaran Ventures||INR 2.50 Crore|
Is Paper Boat an Indian company?
Paper Boat is a brand of traditional Indian beverages and foods produced and marketed by Hector Beverages, which is headquartered in Bengaluru, India. Paper Boat was launched by Hector Beverages in August 2013.
Who is the owner of Paper Boat?
Paper Boat is a brand of traditional Indian beverages and food products founded by Neeraj Kakkar, James Nuttall, Neeraj Biyani, and Suhas Misra.
Is Paper Boat coconut water good in taste?
It's ideal for one-time drinking per day. Packaging is good. Taste varies from bottle to bottle and yes it cannot be compared to fresh coconut water. The thing about this product is that it has added sugar in its content.
Is Paper Boat juice healthy?
While Paper Boat sells non-carbonated drinks, the products are still high in sugar and aren't considered healthier than other beverages such as fruit juice.
Paper Boats most often symbolize life. Like life, the paper boat won't float forever and eventually, it will sink because everything has an end. And like life, the paper boat is fragile and can be easily destroyed.
Like the Paper Boat, the company believes in providing their consumers a good time with their drinks with native taste and experiences. The companies inspiration lies in emulating these tastes and experiences standing tall on a benchmark of hygiene and safety. The company aims to get the good moments out for you while avoiding the unpleasant bits. Enjoy the drinks and have a nice time with your loved ones.
Must have tools for startups - Recommended by StartupTalky
Subscribe to StartupTalky
Get the latest insights delivered to you right in your inbox