Go Zero Secures INR 30 Crore Series A Funding to Strengthen Leadership in Guilt-Free Ice Cream Market

~ Captures almost 70% market share in the guilt-free ice cream category on quick-commerce platforms

Go Zero, India's #1 guilt-free ice cream brand, has raised INR 30 crore in its Series A funding round, marking a significant milestone in its journey. The round witnessed continued backing from existing investors DSG Consumer Partners, Saama Capital, and V3 Ventures. Subtle participation also came from notable investors Aman Gupta (through Shark Tank India) and Namita Thapar (outside the tank). With this round, Go Zero has raised a total of USD 6 million to date.

Since its inception in July 2022, Go Zero has pioneered the guilt-free ice cream segment, offering 100% sugar-free products with 50% fewer calories than traditional ice creams. The brand has seen remarkable growth, achieving 5X revenue growth in its second year and 3X in the third. Despite January being the off-season for ice cream sales, Go Zero recorded its highest-ever sales in January 2025, crossing ₹5 crore in revenue.

Ash Lilani, Founder & Managing Partner at Saama Capital, expressed confidence in Go Zero's trajectory, stating, "We are delighted to double down on our investment in Go Zero. At Saama, we firmly believe in the rise of guilt-free indulgence in India and are focused on supporting better-for-you insurgent F&B brands. Most importantly, we have strong conviction in Kiran's entrepreneurial spirit and two decades of experience in the ice cream industry. His immense product knowledge, flavour innovation, and natural marketing instinct have positioned Go Zero well to become India's favourite indulgent dessert brand."

Arjun Vaidya shared his perspective, "Reflecting on our early investment days, it's incredible to see how the company has grown over 20 times in the past two years from a 25 lakh monthly run rate when we first met. My decision to back Go Zero was deeply personal. Growing up, Apsara ice cream was a household favourite, my Nani lived across the street from their original Walkeshwar outlet. Kiran's 11-year experience in his family ice cream business, especially his creation of the spicy guava flavour, showcased his deep understanding of crafting exceptional products. Taste is crucial in any food business, specifically ice cream. The zero-sugar market presented an exciting opportunity beyond just healthy consumers. With approximately 280 million Indians either diabetic or pre-diabetic, India is the diabetes capital of the world. But we're not stopping to eat desserts. Thus there's a significant demand for indulgent yet health-conscious desserts. Go Zero addresses this by offering products that satisfy sweet cravings while managing sugar spike and calorie content. What impresses me most is Go Zero's approach to product development. They've reimagined classic favourites like the orange stick, Madagascar choco bar and duets, resonating deeply with consumers. Their strategic use of quick commerce channels has further accelerated growth.”

He adds, “India's per capita ice cream consumption is relatively low at 1.6 L compared to other countries. For instance, New Zealand leads with 28.4 litres per person annually, followed by the U.S. at 20.8 litres, and Australia at 18 litres. This indicates a vast scope for growth in the Indian market. Quick commerce will do 3,000 cr this year just in ice cream, this is not just taking away demand from other channels, it's fundamentally new demand. Looking ahead, I'm excited about Go Zero's plans to capture more market share, allowing Indians to indulge in delicious ice cream without compromising on health. The recent cassata launch is one I'm super excited about."

Hariharan noted, "Three years ago, we backed Kiran on his mission to deliver the best-tasting guilt-free ice cream. The exceptional consumer response since our initial investment has far surpassed our expectations, underscoring the enormous opportunity in guilt-free indulgence. Go Zero is well on its way to becoming a category-defining brand, with Kiran, who previously built Apsara Ice Cream, once again proving his strong product capabilities and execution skills in the ice cream segment."

The fresh investment will fuel supply chain expansion, innovation in product offerings, and brand growth as Go Zero continues its aggressive expansion on quick-commerce platforms in Tier 1 and Tier 2 markets.

Kiran Shah, Founder & CEO of Go Zero, said, "The demand for 'better-for-you' products is no longer niche, it's a mainstream shift. We are proud to lead this transformation in the guilt-free ice cream category with Go Zero. This fresh funding will accelerate our plans to bring healthier indulgence to more households across India."

With a strong presence across Mumbai, Delhi, Pune, Bangalore, and Hyderabad, Go Zero is also set to launch new guilt-free formats, including kulfi sticks and cassata, following the success of its ice cream cones and Duets. The company currently operates two manufacturing units in Mumbai and Bangalore.

About Go Zero

Go Zero is India's #1 guilt-free ice cream brand, redefining zero-sugar, low-calorie ice creams and desserts. Founded in 2022, Go Zero has rapidly scaled across quick-commerce platforms such as Blinkit, Instamart, and Zepto, with additional availability on delivery platforms like Swiggy and Zomato. Backed by leading investors including DSG Consumer Partners, Saama Capital, and V3 Ventures, and notable investors like Shantanu Deshpande from Bombay Shaving Company and Arjun Purkayastha (Senior Vice President and Managing Director, Greater China & North Asia at Reckitt Benckiser Group), Go Zero is on a mission to make healthier indulgence accessible to all. To date, the company has raised a total of USD 6 million.