Shiprocket Enters Gold & Diamond Jewellery Shipping, Partners with CriticaLog

Muskaan Kapoor

23 Apr 2025 — 3 min read

Shiprocket Partners with CriticaLog to Ship Gold and Diamond Jewellery

Aims to solve shipping and e-commerce woes for gems and jewellery merchants
Pick up from 250 cities with 59 operational hubs across 40 cities and towns
Average shipment value is INR 90,000

Shiprocket, India’s leading eCommerce enablement platform, has entered premium category shipping with its partnership with CriticaLog, a logistics firm that provides customised critical logistics solutions, including luxury goods shipment. This partnership signals Shiprocket’s entry into the very niche category of gold and diamond jewellery shipping.

With extensive planning and execution, CriticaLog ensures zero pilferage, packaging, storage in strong rooms, and safe and secure transportation. CriticaLog’s expertise in handling time-sensitive and high-value shipments, combined with Shiprocket’s advanced logistics technology, will ensure a seamless shipping experience for jewellers.

This service is already live across 5000+ pincodes and covers all major metros, including Delhi, Mumbai, and Chennai. Multiple merchants selling diamond, gold and silver jewellery, gold and silver coins, as well as other high-value items, are already using this service.

Easing Logistics for Small Jewellers

The country’s gold and diamond trade contributes to over 7 % of GDP, with over 3 lakh players. The explosion in the B2C space will increase this number exponentially through e-commerce. Small and medium enterprises (SMEs) in the gems and jewellery sector are at the forefront of this growth, but require assistance for logistics and e-commerce.

Through this partnership, Shiprocket is set to make jewellery shipping easy for merchants while ensuring that each item is handled with care. Each package would be handled securely with CriticaLog’s expertise in handling high-value products. Shiprocket is offering pickup from 250 cities with 59 operational hubs across 40 cities and towns in Delhi, Mumbai, Chennai, Pune and Chandigarh.

Shiprocket has already completed multiple orders in the month of March’25 on Shopnek.com. The average value per shipment is INR 90,000, further reinforcing the ability to ship high-value products securely. The service is currently being offered for prepaid shipments up to INR 5 lakhs and with the cash on delivery option up to INR 49,999.

Commenting on the partnership, Saahil Goel, MD & CEO, Shiprocket, said, “At Shiprocket, we’re focused on building the rails that help every merchant of Bharat, whether in a small town or a metro, and help them grow faster through eCommerce. Our partnership with CriticaLog is a step in that direction, especially for jewellers who need precision and trust in logistics. It levels the playing field and lets smaller sellers compete with the biggest names out there in the market.”

Shiprocket is a tech platform that empowers sellers with seamless high-speed delivery integration, advanced checkout solutions, and cutting-edge marketing tools. This partnership will enable merchants to ship their high-value orders through the same trusted Shiprocket network that is already relied upon by over 4 lakh merchants across the country.