Shiprocket Success Story - How is it Leading as a Tech-Enabled eCommerce Shipping Solution?

Shiprocket Success Story - How is it Leading as a Tech-Enabled eCommerce Shipping Solution?

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations.

eCommerce is growing like never before. People are preferring to buy online instead of going to the market. On the other hand, brands are providing better offers and exclusive launches online to attract more buyers. It helps the brand to save on many kinds of expenses. However, many small businesses are still not able to afford to ship their products to different places. This makes them lose the opportunity to grow on a global level. This is what Shiprocket visions to solve in India.

We interviewed Saahil Goel to know about their vision, future plans, startup story, hiring strategy, services, and other factors that helped in the success of Shiprocket.

Shiprocket - Company Highlights

Company Name Shiprocket
Headquarters New Delhi, India
Sector Ecommerce, Logistics, Supply Chain Management
Founder Gautam Kapoor, Saahil Goel, Vishesh Khurana and Akshay Ghulati
Founded 2017
Valuation $1.3 billion
Parent Organization BigFoot Retail solution

Shiprocket - About & How It Works?
Shiprocket - Vision & Mission
Shiprocket - Founders & Team
Shiprocket - How It All Started?
Shiprocket - Name, Tagline and Logo
Shiprocket - Services & Products
Shiprocket - Business & Revenue Model
Shiprocket Partnerships
Shiprocket - Marketing
Shiprocket - Launching
Shiprocket - Growth and Revenue
Shiprocket - Challenges
Shiprocket - Funding and Investors
Shiprocket - Investments
Shiprocket - Acquisitions
Shiprocket - Advisors and Mentors
Shiprocket - Awards & Recognitions
Shiprocket - Competitors
Shiprocket - Future Plans

Shiprocket - About & How It Works?

Shiprocket is a tech-enabled logistic platform that provides affordable plans to MSMEs so that they can come online and sell anywhere they want. Along with logistic services, Shiprocket provides many benefits like warehousing, packaging, and other related services. Moreover, their platform includes many other integrations which help the merchants and sellers to manage the deliveries. The brand delivers to 220 countries and over 27,000 pin codes across India at the lowest rates. Shiprocket uses the software made by its own teams to ensure the smooth flow of the organization's day-to-day functions.

Serving over 85,000 active Direct Consumer sellers, Shiprocket helps Small and Medium Businesses fulfil end-to-end operations seamlessly with its AI-powered post-order services such as smart packaging, eCommerce fulfilment, and warehousing solutions, hyperlocal deliveries, shipping aggregation, free website development, and much more. Shiprocket aims to help its sellers grow their businesses by providing the widest pin-code serviceability with the help of 17+ reliable courier partners to ensure efficient and timely last-mile deliveries. Today, the company powers 4-5% of all eCommerce in India. With the help of easy Shiprocket API integration, it is easy and convenient, via which the developers can take advantage of the shipping functionalities for their business.

Shiprocket seller login is absolutely free, where the users need to just create their Shiprocket account and login to the same with their Google/Facebook account, their phone number, and other details that are to be filled up.

Shiprocket rates

Shiprocket has 4 different plans operating with varying rates. Here are the plans along with Shiprocket rates:

  • LITE - Shiprocket LITE is a free shipping plan of Shiprocket that has 0 months as the minimum signup period.
  • BASIC - The Basic plan of Shiprocket costs Rs 1000 per month. It has 3 months as the minimum signup period.
  • ADVANCED - The Advanced plan of Shiprocket costs Rs 2000 per month. It has 3 months as the minimum signup period.
  • PRO - The Pro plan of Shiprocket costs Rs 3000 per month. It has 3 months as the minimum signup period.

Market Details

The current global market value of the logistics industry is over $50,000,000,000 (50 billion), as per recent reports.

Shiprocket - Vision & Mission

Shiprocket’s vision is to be recognized as a leading D2C enabler, helping small and medium merchants grow their business in the eCommerce space. The future plan is to become India’s leading post-order experience platform, encompassing a gamut of tech-enabled services related to logistics and order fulfilment.

To accomplish this objective, we have already launched several AI-powered offerings such as smart packaging (Shiprocket Packaging), eCommerce fulfilment and warehousing solution (Shiprocket Fulfillment), hyperlocal delivery (Shiprocket Saral), full-stack website development (Shiprocket Social) and more. -Saahil Goel, Co-Founder of  Shiprocket

Shiprocket’s core belief is aligned with serving small and medium-sized sellers in the country. They have set their vision on helping the Indian SMBs by taking their business online and competing with larger players like Amazon. Since its inception, Shiprocket has always focused on building and innovating for its sellers. Their long-term vision is to become India’s leading post-order experience platform, encompassing a myriad of fulfilment services such as high-quality packaging, eCommerce fulfilment and warehousing, hyperlocal delivery, website development, check-out enhancement, and more.

India’s Soonicorn 2021: A Closer Look At The Future Unicorns
Over the last four years, the Indian entrepreneurship ecosystem has risen from35K startups in 2016 to more than 55K startups in 2020 with more than $48.7billion being raised during the revealed rounds of investment. As a result ofthe exponential growth in consumer demand and the increased use of …

Shiprocket - Founders & Team

Saahil Goel, Akshay Ghulati, Gautam Kapoor, Gautam Kapoor and Vishesh Khurana are the co-founders of Shiprocket.

Shiprocket Co-Founders & Team
Shiprocket Co-Founders & Team

Saahil Goel, CEO & Co-Founder, Shiprocket

Saahil is an MBA and MS from the University of Pittsburgh (USA). He started his career as a Business Analyst at Max Life Insurance. After this, he started working as a Technology and Process Consultant for SDLC Partners (with Highmark Blue Cross Blue Shield). He was also a part of the founder's teams of Kasper Consulting.

Role in Shiprocket - Saahil Goel is fondly referred to as the De facto CPO, given his passion for products, growth hacking and technology. His chief responsibilities include questioning everything that impacts the business, breaking existing barriers and practising and developing unconventional solutions from the ground up. Along with the overall management of the company, he actively heads product strategy, user experience and growth initiatives.

Gautam Kapoor, COO & Co-Founder, Shiprocket

Gautam Kapoor received his BBA in Business from Western International University (USA). He was previously a part of his family business in industrial products import and distribution and worked with several renowned German engineering brands such as Bosch and Sick.

Role in Shiprocket - Gautam is at the helm of running logistics execution, operations, and end-to-end strategy. As the co-founder, he helps define the culture and vision of the company.

Gautam and I are childhood friends, but we were working in different industries back then. I was working with Max Life Insurance as a Business Analyst, whereas Gautam, coming from an operational and commercial background, was working in the industrial automation sector.
- Saahil Goel, Co-Founder of  Shiprocket

Vishesh Khurana, Head of Growth & Co-Founder, Shiprocket

Vishesh Khurana received his BBA with a specialization in Marketing from Amity Business School. Vishesh previously worked in the capacity of COO and Founder at Mobiz Infotech Pvt. Ltd., and successfully exited his first startup, following an all-cash acquisition.

Role in Shiprocket - Vishesh is actively involved in overseeing seller acquisition for the platform. He is driven to empower India’s burgeoning small and mid-sized merchants by providing a go-to destination for them to launch and manage their business online.

Vishesh joined us 6 months into the company. He was trying to bring business to us as a consultant, and we immediately recognized him as a brilliant salesperson. We wanted to work with him as a team, so we asked him to start selling for us, instead of selling for other people. And that’s how we went from 2 co-founders to 3.
- Saahil Goel, Co-Founder of  Shiprocket

Akshay Ghulati, Co-Founder, Shiprocket

A graduate of Wharton Business School in Economics, Akshay also received his MBA from Harvard Business School. Previously, he has worked with renowned eCommerce and technology companies like Amazon, AT Kearney and Parthenon Group. Furthermore, he has also served as the senior manager for the PAN-Europe marketplace at Amazon. Along with being the Co-founder of Shiprocket, Ghulati has also served as a Director of Wigzo Technologies since January 2022.  

Role in Shiprocket - Akshay Ghulati leads strategy, marketing, and customer success teams at Shiprocket. His focus is on executing the brand’s vision to make Shiprocket India’s leading fulfilment technology platform for SMEs.

Akshay Ghulati had joined Shiprocket in early 2016 as the Chief Business Officer. Over the years, we could see him truly demonstrating a founder mindset by committing to build Shiprocket into India’s leading logistics platform, right from the start. His persistent dedication and a high level of ownership towards projects resulted in him being elevated to Co-Founder's status.
- Saahil Goel, Co-Founder of  Shiprocket.

Shiprocket has hired Tanmay Kumar to make him the CFO of the company, as of January 4, 2022. Kumar has over 22 years of experience in FMCG and retail domains and will look over Investor Relations, Fundraising, and M & A along with leading the finance, legal and secretarial teams at Shiprocket.

Current Company Size - Currently, Shiprocket has over 400 people working in all the departments globally.

Work Culture - All of Shiprocket’s teams are currently working remotely. And they know that in a remote setup where technology is all they have to connect with each other and get things done, it can be challenging to achieve the perfect work-life balance. Hence, besides the commitment towards office hours, all of their teams are encouraged to give ample time to their personal lives, as well. Also, sometimes, one may feel a bit secluded when not actively working from the office with colleagues. However, their Human Resources department always provides something to look forward to during the week. Especially in the times of COVID-19, they're sticking together like a team through engaging virtual sessions like group meditation, talent showcase, Zumba, sit-down comedy, home fitness sessions and more.

Hiring Funda - When hiring for any team, Shiprocket ensures that the candidate must synchronously fit with the organization’s working culture. Besides analyzing their skills, education, and experience for a particular role, they also examine their ability and willingness to grow with the company, and whether they are adequately aligned with the vision of the company.

ShiftKarado—Leading Packing & Moving Services Providers
ShiftKarado is one of the leading technology-driven packing and moving servicesproviders in India. It operates in the competitive and unorganized relocationmarket to simplify the relocation process for the customers. Even though it was random, the name ShiftKarado easily connects with the Indian…

Shiprocket - How It All Started?

The ideation of Shiprocket was started when Saahil once figured out a gap in the Indian market that keeps MSMEs away from growing more. Saahil, co-founder of Shiprocket wanted to build a technology that will help small businesses to come online without any hassle of logistics. He started it as a part-time venture from the USA with his friend Gautam in India. Saahil later realized that he has to get into it full-time to see actual results so, he shifted to India.

Here is the ideation and startup story of Shiprocket in the words of Saahil Goel, co-founder of Shiprocket:

Even during my first job as a trainee at Max Life Insurance, I was hungry to learn all there was and had decided deep in my mind that entrepreneurship is where I will ultimately lead my career towards. This single-mindedness helped me navigate my professional life in a very different way as compared to some of my peers. I was more interested in strategy and business models as well as learning the width of every organization I worked with. I was more candid in my feedback to my teams and superiors, took more ownership, and delivered more projects much faster so I could move on to the next one. I stayed away from office politics and would always tell myself "when I build my company, here are the things I WON'T DO". This not only helped me perform better with the organizations I worked, but also prepared me for my life in the future as an entrepreneur. In some ways, the entirety of my "pre-startup" career was an 8-year preparation to start my venture!

So, for the first six months, Gautam set up the office in New Delhi, and I started waking up at 4:00 a.m. (since I was still in the US) to work with him on our startup idea. We would work for 4 hours in the morning and then work some more in the evening. Initially, the process of setting up the business was a bit slow because I was working remotely, and Gautam Kapoor (Co-Founder, Shiprocket) and I were close friends then, but he was in India and I was in the USA. We had been toying with a bunch of ideas, and one day, out of the blue, we thought to ourselves that India has millions of small and medium sellers, and no one is building technology for them. So let’s go and build a technology that can help them go online easily. It was really that simple! We didn’t reach out to any incubators or did our own research because we were sure of the fact that eventually, eCommerce will boom in India.

Gautam was trying to convince his parents about leaving the family business to start his own thing. In the first 3-4 months, we drafted a 200-page document talking about the business model, brand name, logo, and more. From there on, we primped up an office to make it look like we had something real going on there, interviewed a candidate, selected him, and had him reject us. That incident, in particular, was very demotivating for us. However, at the same time, I realized that I couldn't keep doing this part-time. I have to commit to our startup idea full-time, and finally, when I moved back in January, we started recruiting our first engineers.

So basically, we bootstrapped our company, sold services for the first year or so to make salaries for our engineers to build the product, and eventually raised angel funding a couple of years into the startup.

Shiprocket visions to move their merchant's business in the up direction with a high velocity, just like a rocket do. Hence, the name Shiprocket came to fruition.

Shiprocket Logo
Shiprocket Logo

Shiprocket - Services & Products

Shiprocket provides efficient and timely doorstep delivery to the customers. Shiprocket Social comes with a pre-integrated logistics dashboard that allows any merchant to ship products across 27,000+ pin codes PAN India and 220 countries globally. To enhance this automated delivery mechanism, this eCommerce logistics solution comes with a choice of 17+ courier partners like BlueDart, FedEx, DHL, Delhivery, etc., and an AI-powered tool, CORE (Courier Recommendation Engine) that makes optimum use of data to suggest the right courier partner to the merchant on the basis of delivery time, cost and the best rated on the list. Besides this, some of the other features that help the merchant to provide an extraordinary delivery experience to their customers and hence, build a proper retail brand are, real-time order tracking, early COD, easy returns, SMS and Email notifications, non-delivery updates, shipping rate calculator, automatic inventory sync and more. The Shiprocket rate calculator is a special add-on by Shiprocket, which allows businesses and individuals to calculate their shipping rates based on the product dimensions and area code.

As a full-stack eCommerce logistics platform, their brand enables sellers to bring their business to an online setup by creating a store and enlisting products free of cost. This can be done using one of their undertakings, Shiprocket Social, which allows any merchant to navigate through the world of social selling with ease through free features like Facebook shop, payment gateways, bulk upload of products, personalized coupon codes, sales tracking dashboard, etc.

To heighten the delivery experience even further for the customer, the merchants can use another one of our offerings, Shiprocket Packaging. It provides high-quality packaging solutions that are accessible to all, regardless of the size of their business. These packaging options are cost-effective, made with the finest material, help reduce weight-related discrepancies and reduce the manual effort of the seller by providing an automated inventory tracking feature.

As opposed to enterprise business, it is quite challenging for a small or medium-sized business to use a proper warehousing model as it can be an expensive function. To address this pain point, they introduced an eCommerce fulfilment and warehousing solution - Shiprocket Fulfillment. It is a flexible offering that helps the seller manage sudden order volume spikes during busy times of the year. With end-to-end automation, there are few chances of manual error. Hence, it reduced weight-related issues and lesser return orders. Moreover, the seller gets to provide faster delivery to their customer and do all of this at a nominal price, with no lock-in period.

Shiprocket also offers intra-city speedy delivery through Shiprocket Saral. Shiprocket Saral is a hyperlocal delivery aggregator, providing the services of expert hyperlocal partners such as Dunzo, Shadowfax, and Wefast within a distance radius of 50 km. This service can be availed in a cost-effective manner, where the merchant gets to offer several payment modes to the customer and provide order tracking for greater transparency.

Jaipur Based Ed-Tech Startup Codevidhya Following the ‘Learn by Doing’ Approach
In India, there has been a growing gap between the industry needs and the skillsof the students. A study by employability assessment company ‘Aspiring Minds’,carried out in 2017, shockingly revealed that 95% engineers in India are not fitfor software development jobs. > Codevidhya is an Ed-Tech …

Shiprocket - Business & Revenue Model

Shiprocket is a logistics software service provider that follows an asset-light model. Being a logistics aggregation platform, Shiprocket brings multiple logistics service providers together. With this, it aims to help the users (e-commerce sellers) choose the right courier service provider for their needs.

What Shiprocket does is offer an automated interface, which helps connect eCommerce sellers with the right courier service provider. It is important to note here that Shiprocket doesn't play any part in the actual pickup and delivery of the shipments because that is again taken care of by the courier service provider.

Shiprocket makes money from every shipment that is enabled/moved through its platform. Along with that, it also extends fee-based subscription options for medium-large sellers, which gives them negotiated shipping rates, numerous e-commerce channel integrations, and urgent support.  

Shiprocket also provides integration facilities with e-commerce platforms like Amazon, eBay, and other online or e-commerce store management platforms like Shopify, opencart, and more. Along with these, Shiprocket also offers numerous other fee-based value-added services, which include:

  • Shiprocket Fulfilment: Shiprocket extends warehousing services/storage facilities for the sellers, which helps them to deliver shipments faster to their consumers.
  • Early COD: Shiprocket offers an Early COD (cash on delivery) service, which is a paid (fee-based) service via which a seller can get cash remittance as early as just in 2 days from the delivery date of the order.
  • Packaging Store: Shiprocket also operates an online store along with all the above services. In such a store, the company sells packaging materials.

Shiprocket's metrics, shipments, revenue, and monthly active merchants have almost 3Xed on a year-on-year basis. The brand is recognized for its lowest shipping rates, where domestic shipping starts at as low as INR 22/500 grams.

The company earns its revenue on every shipment that goes through its network and from the subscription license fees. Also, there are other value-added technology services that the merchants can avail such as warehousing and fulfilment, packaging, fintech, etc., adding to their revenue.

Shiprocket Partnerships

Shiprocket has forged a strategic alliance with Shadowfax Technologies to facilitate same-day and next-day delivery services for D2C brands like boAt Lifestyle, Mamaearth, and MyGlamm. This initiative is slated to launch in India's top 20 cities by the close of this year, with subsequent expansion into other areas of the nation on October, 2022.

Shiprocket, joined forces with India Post in October 2022 to enhance the last-mile delivery services for a diverse array of e-commerce products. Leveraging India Post's unparalleled global delivery network, this partnership seeks to streamline and optimize the delivery experience for online shoppers.

Shiprocket's collaboration with drone delivery startup Skye Air on August 17, 2023 is set to revolutionize the shipment process by utilizing drones. This strategic partnership aims to expedite order fulfilment using Skye Air's autonomous drone logistics solutions, effectively circumventing the challenges associated with urban traffic congestion.

Shiprocket partnered with eBay on March, 23,2023 to integrate eBay Global Shipping (ESG) with Shiprocket X, providing Indian SMEs with cost-effective and seamless cross-border shipping solutions.

Shiprocket - Marketing

The marketing campaigns at Shiprocket are designed to add value to businesses of all sizes, particularly Direct-to-consumer brands. Their brand marketing strategy is inclined towards addressing the pain points of the target market, instead of focusing on the promotion of the product solely.

Moreover, to enable proper dissemination of campaigns at a regional level, a lot of their efforts are put into designing vernacular content that finds its due space in the lives of their audiences. It consequently helps them to enable the growth and expansion of their business. This way, they accomplish customer acquisition and retention at a greater level.

Shiprocket - SHIVIR 2023

Shiprocket SHIVIR 2023 has unveiled its plans for a one-day flagship event on August 4, 2023. This event aims to unite the eCommerce sector for an educational and transformative day-long gathering, serving as a catalyst for the advancement of digital commerce in India, aptly named 'Unnati Ka Saathi.'

Shiprocket - Launching

While launching Shiprocket, Saahil and other co-founders faced many problems. Saahil describes his journey as follows:

When I flew back to India from the USA, I had a very demotivating recruitment experience. Finally, I realized that I couldn’t be working on our idea on a part-time basis. I had to move back to India once and for all and give all of my time and hard work into making it a success. So that’s what I did!

When I came back to India, we bootstrapped our company, spent about 20 days connecting with a few friends and talking to contacts that could help us get engineers to build the product. The thing that worked for us was that we somewhat had a clear idea of what we wanted. We had already started talking to the customers. I was building the initial few websites myself, and that would bring in enough money to pay for rent, our team’s salaries and other utilities, but it wasn’t scalable, as such. We were doing custom work back then, but it was essential to fund our actual product build.

A year later, we had a very localized, highly functional product on our hands, comprising a shopping cart and we saw some success with it, as well. Finally, we had our first 100 merchants on the platform, which was a big deal for us! And the fact that at least 100 people were using our services gave us immense hope.
- Saahil Goel, Co-Founder of  Shiprocket.

Shiprocket - Growth and Revenue

The challenges you face in the 100 to 10,000consumedstomers' journey are very different and require a different mindset and approach. For Shiprocket, the best hack has been to always hire the best people who can help solve these problems at scale. Moreover, they keep their employees always motivated to extract the best results out of their efforts. Shiprocket achieved Unicorn status on August 17, 2022 with a valuation of $1.2 billion, marking a significant milestone in its journey as a company.

As founders, we still have our ear to the ground, but we have to make sure that we have the best people to solve the operational challenges as we take on more strategic roles
- Saahil Goel, Co-Founder of  Shiprocket.

Here's a look at some of the prominent growth milestones that Shiprocket has successfully scaled:

  • It has earned the name of India's leading eCommerce shipping solution
  • Shiprocket claims to be one of the fastest logistics brands to turn profitable within 24 months
  • Shiprocket has been trusted by over 1 lakh brands and entrepreneurs
  • It boasts of having over 1 lakh satisfied sellers
  • Shiprocket manages to deliver 2 lakh+ shipments daily
  • The company covers over 29,000 pin codes
  • Shiprocket currently serves over 220 countries
  • It has 17+ courier partners, which include reputed brands like Bluedart, Xpressbees, Delhivery, DTDC, Shadowfax, Ecom Express, and more.

Shiprocket is growing 3X year on year. Some of Shiprocket's notable clients include Dr. Vaidya’s, MamaEarth, Gillette, Boat, mCaffeine, Nappa Dori, Relaxo, Proline, The Beer Cafe, Bira, Bodycare, Da Milano, Cureveda, and more. The company was valued at $930 mn, when last recorded on February 4, 2022.

Shiprocket Financials

The operating revenue of the company has witnessed a growth equal to 122%, which grew to Rs 358.01 crore during FY21, which was recorded at Rs 161.19 crore in FY20.

Revenue Breakdown

Revenue Verticals FY21 FY20
Sale of Services INR 357.65 cr INR 161.19 cr
Domestic Sale Trade Goods INR 0.36 cr -

Expenses Breakdown

However, the expenses of the company also rose at par with the revenue, which grew by an astonishing 126% from Rs 155.14 crore in FY20 to Rs 350.66 crore in FY21.

Expenses Verticals FY22 FY21 FY20
Cost of material consumed INR 520 crore INR 287.3 crore INR 125.67 cr
Employee benefits INR 122.6 crore INR 42.5 crore INR 20.5 cr
Legal and professional charges INR 43.5 crore INR 2.61 crore INR 1.6 cr
Others INR 41.7 crore INR 12.61 crore INR 7.37 cr

The EBITDA margin of Shiprocket was recorded at 4.62% during FY21, which was earlier measured at 5.36% during the same period in the previous fiscal. Shiprocket has also had a boost in its cash inflow, which increased by 274.6% from Rs 10.74 crore to Rs 34.8 crore during FY21. This helped the company to lift its profit after tax to Rs 12.47 crore from Rs 10.07 crore, which was registered in FY20.

Shiprocket Financials FY21-FY22
Shiprocket Financials FY21-FY22

The company's operating revenue exhibited substantial growth, surging from Rs 358 crore in FY21 to Rs 611.1 crore in FY22. However, this expansion was accompanied by a significant rise in total expenses, which climbed from Rs 350.6 crore to Rs 727.8 crore during the same period. Regrettably, the company's financial performance took a downturn, as it transitioned from a profit of Rs 12.4 crore in FY21 to a loss of Rs 93.1 crore in FY22.

Best Wedding Business Ideas To Get Started With
Indian weddings have one primary goal to create a memorable experience for thecouple as well as their families, by focusing on as much opulence as possible.This business opportunity in India, the UK, and other locations around the worldneeds to be filled to celebrate Indian weddings through a sup…

Shiprocket - Challenges

The operation during the pandemic has been the biggest challenge for the company in recent times. Since the beginning, they have had a strong office-based work culture. And since they operate out of a single office in Delhi, the team was not prepared for a WFH culture with their employees spread across the country.

Shiprocket almost doubled its team strength during the pandemic. However, it has been a significant challenge for them to hire and onboard so many new people without any physical interaction.

Also, the lack of working in a physical space makes it more challenging for their new hires to understand the company culture and develop a bonding with their colleagues. Nevertheless, they have worked hard to create an environment where the employees can digitally interact.

When Shiprocket was launched, its shopping cart product was for the MSME market in India. The company predicted that as it was trending in the West. However, it later realised that here, the market was quite different and demanded products that came with pure convenience.

2 years of working into the venture, we recognized that the B2B market in India does not work conventionally. For instance, our target market will not read a formal manual or anything like that - it wasn’t that simple. Also, the other thing we identified was that our target audience was more interested in making use of our shipping services and the post-order experience tools, rather than getting the website. Around 30% of our users were buying the shopping cart so that they could use our shipping services!
- Saahil Goel, Co-Founder of  Shiprocket

For the first 2 years, the company experimented with different features and marketing techniques. However, it finally found its direction to take Shiprocket to the next level.

Why Streaming Platforms Are Focusing On Women-Centric Content
From the iconic and path-breaking ‘Mother India’ to the flashy and entertaining‘Four More Shots Please’, entertainment industry in India has come a long wayand along with that came the entirely new and engaging era of OTT platforms[] …

Shiprocket - Funding and Investors

Shiprocket has received a total of $97.1 million in funding over 10 rounds that it has witnessed. The latest Shiprocket funding round came from McKinsey through its investment arm AFOS LLC.

Funding Date Name of the Transaction Money Raised Lead Investors
October 9, 2023 Series E $11 million McKinsey
Aug 17, 2022 Series E $32 million Lightrock, Temasek Holdings
December 10, 2021 Series E $185 million Zomato, Temasek, Lightrock
November 10, 2021 Corporate Round $75 million Zomato
July 7, 2021 Series D $41.53 million Bertelsmann India Investments, Info Edge ventures, PayPal Ventures
February 18, 2021 Series C $27 million March Tribe, Tribe Capital
May 11, 2020 Series C $13 million Tribe Capital
January 1, 2018 Series B $4.1 million Bertelsmann India Investments
January 1, 2016 Series B $8 million Bertelsmann India Investments
October 1, 2014 Series A $1 million Nirvana Venture Advisors
July 1, 2013 Seed Round $250K

Shiprocket India currently has around 10 lead investors including Lightrock, Zomato, Moore, and more.  

Shiprocket - Investments

Shiprocket has made 5 prominent investments to date, which are in Bold Care, Logibricks, Evenflow, Perfora and ShoprTV. Here's a look at them:

Date Company Name Funding Round Deal Value Lead Investor
Oct 18, 2022 ShoprTV Seed Round $1.8 million -
Jun 22, 2022 Perfora Seed Round $894k -
February 15, 2022 Bold Care Seed Round - -
February 4, 2022 Logibricks Technologies Seed Round $1.5 million Yes
December 14, 2021 Evenflow Seed Round $5 million -

Shiprocket - Acquisitions

Shiprocket has acquired 5 companies to date. Shiprocket completed the acquisition of Omuni, the omnichannel technology business of Arvind, in a combination deal of cash and stock worth Rs 200 crore on July 19, 2022. According to the BSE fillings of Arvind, this acquisition would help the companies with quick and efficient deliveries of shipments from the nearest warehouses and stores. It will thus reduce the delivery timelines and boost customer satisfaction effectively.

It last acquired Pickrr on June 15, 2022, when it picked up an 80% stake in the company in a deal worth $200 mn. Shiprocket also has plans to completely acquire Pickrr, thereby helping the investors exit the startup and absorb the Pickrr team. The Pickrr founders would also be getting undisclosed stakes in Shiprocket.

It previously acquired Glaucus Supply Chain Solutions on February 14, 2022. Shiprocket is also planning to acquire the Indian business of Shyplite, and is currently in the final stages of the acquisition, as of June 15, 2022. Here's take a deep look at the Shiprocket acquisitions:

Company Name Date Deal Value
Omuni July 19, 2022 $25.03 mn
Pickrr Technologies June 15, 2022 $200 mn
Glaucus Supply Chain Solutions February 14, 2022 -
Rocketbox January 14, 2022 -
Wigzo Technologies January 7, 2022 -

Shiprocket - Advisors and Mentors

The investors of Shiprocket play an important role in mentoring them through the startup journey.

Key mentors of Shiprocket are:

  • Pankaj Makkar from Bertelsmann India Investments
  • Rajan Mehra from Nirvana Ventures
  • Arjun Sethi from Tribe Capital  
  • Teruhide Sato from Beenext

Shiprocket - Awards & Recognitions

Shiprocket was recently awarded the BW Businessworld Techtors Award for being the 'Top Tech Companies to Watch Out for' Under the "Aggregator/Listing" category.

Shiprocket - Competitors

Shiprocket has quite a few competitors operating in the same space out of which the company has already acquired its rival Pickrr. Some other Shiprocket competitors include:

  • ClickPost
  • ShipKaro
  • ShypLite

Postman - Collaboration Platform for API Development
Company Profile is an initiative by StartupTalky to publish verified informationon different startups and organizations. The content in this post has beenapproved by the organization it is based on. API testing is a type of software testing that involves testing applicationprogramming interfaces…

Shiprocket - Future Plans

Shiprocket’s head office is based in New Delhi. Their undertaking, Shiprocket Fulfillment, an eCommerce fulfilment and warehousing solution for small and medium sellers, has its storage hubs actively operating across 5 major cities: Delhi, Gurgaon, Bangalore, Mumbai, and Kolkata.

Shiprocket has already expanded into associated sectors of fulfilment such as hyperlocal delivery, warehousing, and packaging in 2020. In 2022, the company is planning to provide more services to its merchants around hyperlocal deliveries, customer care, and lending. These are all part of a holistic strategy to make Shiprocket a one-stop solution for eCommerce fulfilment.

Moreover, they are planning to begin expanding internationally in 2022 with a short-term focus on regional expansion. Shiprocket is hiring dedicated teams for this and expects its international business to be a significant contributor to the brand’s growth in the coming years. As of now, they've touched 85,000+ sellers, and their vision is to extend to 250K over the next 2-3 years.

Speaking on the future plans of his company, Shiprocket CEO and Co-founder Saahil Goel said in a statement, “We are on track to launch hyperlocal delivery options which will guarantee low turnaround times (TATs) and best in class SLAs, further cementing our position as the preferred shipping and enablement partner. With the launch of our services in the Kingdom of Saudi Arabia in November 2021, we have also taken the first step towards expanding our footprint in new geographies”.

Shiprocket is currently planning some new strategic initiatives, including hyperlocal delivery services, growing courier partnerships, fulfilment networks, and global expansion, which will be starting from West Asia. It has also started funding for the same.


Shiprocket is a tech-enabled logistics platform connecting merchants, consumers, and supply chain partners through its eCommerce shipping solutions. All of their offerings aim to make the merchants’ online selling experience as seamless as possible. By making the best use of AI and data, Shiprocket helps to provide maximum cost efficiency per shipment. It helps their sellers’ ventures to remain lucrative and perpetually head toward expansion.


What is Shiprocket?

Shiprocket is a tech-enabled logistic platform that provides affordable plans to MSMEs so that they can come online and sell anywhere they want.

What does Shiprocket provide?

Shiprocket provides many benefits like warehousing, packaging, and other related services. Moreover, their platform includes many other integrations, which help the merchants and sellers to manage the deliveries.

What is the founder of Shiprocket?

Saahil Goel, Akshay Ghulati, Gautam Kapoor and Vishesh Khurana are the co-founders of Shiprocket.

What is the use of Shiprocket?

Shiprocket provides its customers the liberty to schedule pickups from anywhere in the country. There is also an option to add multiple addresses and select a different pickup address for every shipment.

Can individuals use Shiprocket?

If you are wondering, "can I use Shiprocket for personal use?" then it is important to know that every individual can use the Shiprocket service but not for any illegal or unauthorized purpose.

Does Shiprocket do packaging?

Shiprocket has an innovative packaging solution for SMEs to optimise fulfilment with quality packaging material and a data-backed platform. Map SKUs with packaging material and reduce weight discrepancies for simplified order management.

Who are the Shiprocket delivery partners?

The Shiprocket delivery partners include reputed courier companies like:

What is Shiprocket sign-up?

Shiprocket sign up is a process that the users need to go through before they can start using Shiprocket services. The Sign Up process is absolutely free for all.

What is Shiprocket price rate calculator?

Shiprocket rate calculator or Shiprocket price calculator as it is commonly referred to is a rate calculator that helps the users calculate their shipping rates easily just with the help of their area code and the product dimensions. The Shiprocket rate calculator is really effective for Shiprocket e-commerce websites and companies that are eager to know their shipping rates and budget accordingly.

Must have tools for startups - Recommended by StartupTalky

Read more