Bosch : Growing since 2015

Sarika Anand Sarika Anand
Nov 16, 2020 7 min read
Bosch : Growing since 2015

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Robert Bosch, or Bosch, is a German multinational engineering and electronics company headquartered in Gerlingen, near Stuttgart, Germany. The company was founded by Robert Bosch in Stuttgart in 1886. Bosch is 92% owned by Robert Bosch Stiftung.

Bosch's core operating areas are spread across four business sectors: mobility (hardware and software), consumer goods (including household appliances and power tools), industrial technology (including drive and control) and energy and building technology.

Bosch - Company Highlights

Startup Name Robert Bosch GmbH
Headquarters Gerlingen, Germany
Industry Conglomerate
Founder Robert Bosch
Founded 15 November 1886
CEO Volkmar Denner

Bosch - About and How it works?
Bosch - Logo and its meaning
Bosch - Founder and History
Bosch - Mission
Bosch - Business Model
Bosch - Revenue and Growth
Bosch - Acquisitions
Bosch - Funding and Investors
Bosch - Investments
Bosch - Challenges Faced
Bosch - Competitors
Bosch - Future Plans

Bosch - About and How it works?

Robert Bosch GmbH, or Bosch, is a German multinational engineering and technology company headquartered in Gerlingen, near Stuttgart, Germany. Bosch Limited is a holding company. The Company operates in the manufacturing and trading of automotive products. Its segments include Automotive Products and others. The Company has presence across automotive technology, industrial technology, consumer goods and energy and building technology.

Bosch Ltd was incorporated in the year 1951 with the name Motor Industries Company Ltd. Initially, the company entered India with establishment of Calcutta office. In the year 1953, the company initiated their manufacturing at Bangalore Plant. In the year 1954, they stared manufacture of spark plugs, single-cylinder diesel fuel injection pumps & nozzle-holders. In the year 1956, they started manufacture of multi-cylinder diesel fuel injection pumps.

Bosch - Logo and its meaning

Logo of Bosch
Logo of Bosch

In 1926, Robert Bosch wrote, โ€œA trademark must also be simple, which is why the famous, good trademarks, the best of the crop, are plain line drawings. Trademarks must be simple and clear if they are going to make an impression and be easily remembered.โ€ And for a hundred years now, his armature in a circle has fitted the bill perfectly.

Bosch - Founder and History

Robert Bosch is the founder of Bosch.

Founder of Bosch
Founder of Bosch

The history of the company started in a backyard in Stuttgart-West as the Werkstรคtte fรผr Feinmechanik und Elektrotechnik (Workshop for Precision Mechanics and Electrical Engineering) on 15 November 1886. One year later, Bosch presented the first low voltage magneto for gas engines.

From 1897, Bosch started installing better-designed magneto ignition devices into automobiles and became the only supplier of a truly reliable ignition within the industry. In 1902, the chief engineer at Bosch, Gottlob Honold, unveiled the high-voltage magneto ignition system with spark plug. This product paved the way for Bosch to become a leading automotive supplier.

The first factory was opened by Bosch in Stuttgart in 1901. In 1906, the company produced its 100,000th magneto. In the same year, Bosch introduced the 8-hours day for workers. In 1910, the Feuerbach plant was founded and built close to Stuttgart. In this factory, Bosch started to produce headlights in 1913.

In 1917, Bosch was transformed into a corporation.

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Bosch - Mission

โ€œWe are Boschโ€ โ€” is their mission statement.

A spokesperson for Bosch said, "We are motivated by the desire to develop products that are 'Invented for life,' that spark enthusiasm, that improve quality of life, and that help conserve natural resources. Our โ€œWe are Boschโ€ mission statement reflects this."

The companyโ€™s main mission is to provide cutting-edge technological solutions and to be at the forefront of new technological advancements.

Bosch - Business Model

Bosch's core operating areas are spread across four business sectors:

  • Mobility (hardware and software)
  • Consumer goods (including household appliances and power tools)
  • Industrial technology (including drive and control) and
  • Energy and building technology.

Bosch supplies important parts for many industries which include the part in their final product. One Bosch part is for example the battery component for e-bikes, which then are branded empowered by Boschโ€ next to the brand of the bike.

Bosch - Revenue and Growth

In 2019, Bosch generated around 77.7 billion euros in revenue. Officially Robert Bosch GmbH, the multinational engineering and electronics company is one of Germany's top brands and among the largest engineering and electronics companies in Germany.

In 2015, the revenue of Bosch jumped by over 20 billion euros. Around this time, Robert Bosch performed several important takeovers that boosted revenue streams. Included is a three billion euro takeovers of a joint venture with Siemens Hausgerรคte. The Bosch and Siemens partnership, known as BSH, still operates under the same name producing home appliances. A partnership also existed between Bosch and competitor ZF Friedrichshafen AG. The joint venture, ZF Lenksysteme, were producers of electronic steering systems for road vehicles. Following the takeover, Bosch acquired all shares of the four billion euro operation and changed the name to Robert Bosch Automotive Steering.

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Bosch - Acquisitions

Bosch has acquired 11 organizations. Their most recent acquisition was SPLT (Splitting Fares) on Feb 21, 2018.

Acquiree Name Announced Date Amount About Acquired Company
SPLT (Splitting Fares) Feb 21, 2018 - SPLT is a carpooling platform that allows individuals to see their matches prior to accepting the rides and communicate in-app.
ITK Engineering Oct 13, 2016 - ITK Engineering is a provider for system and software development across industries.
Seeo Aug 28, 2015 - Seeo manufactures and distributes lithium-polymer batteries.
ProSyst Software Apr 24, 2015 - ProSyst develops and sells software solutions that are used as the technological basis for consumer networking services
Climatec Jan 14, 2015 - A leading provider of advanced building technologies and energy efficiency solutions
Inubit Jul 18, 2011 - Inubit is a provider of standard software for Enterprise Application Integration (EAI) and b2b integration
Health Hero Network Dec 22, 2008 - Health Hero Networks offers technology-based solutions for remote health monitoring and management.
Bosch Solar Energy Jun 2, 2008 โ‚ฌ546.4M Bosch Solar Energy is a German solar wafer and solar cell manufacturer
TeleAlarm Oct 13, 2006 - TeleAlarm is a medium-sized company that develops and sells home medical alarm and nurse call systems
Telex Communications, Inc Jun 28, 2006 - Telex manufacture dependable, top of the line communication equipments

Bosch - Funding and Investors

Bosch has raised a total of $42M in funding over 1 round. This was an Undisclosed round raised on Aug 15, 2018.

Bosch - Investments

Bosch has made 21 investments. Their most recent investment was on Nov 6, 2020, when Routematic raised $2M.

Date Stage Amount Organization Name
Nov 6, 2020 Corporate Round $2M Routematic
Sep 3, 2020 Series B $43M AnyVision
May 11, 2020 Venture Round A$11M The Yield
Jan 7, 2020 Series C $134.9M Hesai Technology
Nov 15, 2019 Post-IPO Secondary - PowerCell Sweden
Sep 3, 2019 Series D $250M Nikola Motor Company
Apr 9, 2019 Series D $23M PubNub
Feb 20, 2019 Series B CA$52.9M MOJIO
Jul 19, 2018 Series A $28M AnyVision
Jun 19, 2018 Seed Round - Shop Ware

Bosch - Challenges Faced

The Indian arm of the German engineering giant had announced a series of production cuts, which impacted performance. The quarterโ€™s Ebitda (earnings before interest, tax, depreciation and amortization) of ย โ‚น483 crore was 10% below the average estimate on the Street. It was also 23% lower year-on-year.

Clearly, negative operating leverage dented profitability in all its segments. Revenue declined across the board in domestic auto sales, export sales and non-auto sales. This dragged net revenues down 15% year-on-year to ย โ‚น2,778.8 crore, which was slightly below analystsโ€™ forecasts.

To an extent, lower commodity prices alleviated the impact of lower capacity utilization. Raw material costs as a percentage of sales were stable. However, employee costs rose by 200 basis points year-on-year. Other expenses were slightly higher, too. Hence, Ebitda margin contracted by 220 basis points to 17.4%, which too was below forecasts.

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Bosch - Competitors

The top 10 competitors in Bosch's competitive set are Siemens, DENSO, Valeo, Delphi Technologies, Honeywell, Johnson Controls, Continental, Rockwell Automation, Eaton, Borgwarner. Together they have raised over 119.2B between their estimated 3.4M employees.

Bosch - Future Plans

Bosch Group says that the company wants to keep people active in mobility while improving air quality. Also, in order to make low emissions traffic a reality, the company is investing heavily in making electro mobility a market success along with enhancing the combustion engine.

Bosch Group has announced an investment of Rs 1,700 crore in the next three years in India. The company will use this investment in offering more opportunities for its businesses along with a broader product range. According to the company officials, a majority of this amount will be used for the expansion of Boschโ€™s smart campus in Adugodi along with the modernization of manufacturing facilities in India. Bosch had invested over Rs 370 crore in the last three years to create its smart campus at Adugodi that is a home to 3,650 of its 18,000 engineers in India. In order to be specific, the company has planned an additional investment of Rs 600 crore for the expansion of its smart campus.

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