Now&Me - Taking The Nation Towards Better Mental Health!

With all the awareness initiatives and the movements taking place of mental health in the country, we see people talking about it but we actually don’t see people understanding what in reality goes behind being mentally unhealthy. For those who’ve felt like, “so many people have told me to open up, but nobody really understands what’s going on” Bani Singh and Drishti Gupta launched nowandme.com in 2018.

Nowandme.com is an online safe space that’s bridging the gap between people, their problems and someone who wants to hear them out and lend a helping hand. This venture believes in the power of human experiences and the community. The aim of this company is to develop a community where people can share their experiences and emotions without the fear of being judged. The sole motive is to encourage as many individuals as the team can not keep things bottled up and talk about things that bother them. Also, this portal publishes blogs and videos on the website to generate awareness about pressing issues like mental health.

Startup Name Now&Me
Headquarter Gurgaon
Sector Healthcare
Founders Bani Singh and Drishti Gupta
Founded 2018
Parent Organization NowAndMe
Website www.nowandme.com

About Now&Me and How it Works
Now&Me - Target Market Size
Founders of Now&Me and team
How was Now&Me Started?
Now&Me - Name, Tagline, and Logo
Now&Me - Startup Launch
Now&Me - Startup Challenges
Now&Me - Funding and Investors
Now&Me - AwardsNow&Me - Future Plans

About Now&Me and How it Works

It’s as simple as logging onto nowandme.com and pouring your heart out!

Nowandme.com has shared and displayed more than 4000 personal and heartfelt experiences. Meaningful, wholesome and sensitive interactions take place among the community every day. One can choose to post/respond anonymously as well. Nowandme.com is a pace where you can truly be who you are. It is basically a form of kinder internet, where you don’t have to pretend to be someone you’re not.

Nowandme.com lets you connect with strangers on a deeper level and allows you to heal, learn and grow through mixed experiences of individuals.it acts as a platform for people going through a rough phase in life and wanting someone to talk to. Even those who want to share their achievements and success stories can be found. It is a community that is growing with each passing day. It is a glocal brand, which started in Delhi-NCR. It conducts various offline events and workshops regularly. The most recent one being on 'Stress Relief' at IIT-Delhi. Another event on 'Social Media' was conducted by the team at LSR. 'Create Don't Hate' was organized at SelectCity CityWalk Mall in association with JustDelhiing. The team has also created offline no-judgment zones, talking circles, network therapy, and safe spaces to encourage catharsis and been an active part of activities like Drum Circle - Music Therapy and Art Therapy as well.

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Now&Me - Target Market Size

According to the WHO, “There is growing evidence of the global impact of mental illness. Mental health problems are among the most important contributors to the burden of disease and disability worldwide. Five of the 10 leading causes of disability worldwide are mental health problems. They are as relevant in low-income countries as they are in rich ones, cutting across age, gender, and social strata. Furthermore, all predictions indicate that the future will see a dramatic increase in mental health problems.”

Founders of Now&Me and team

Bani & Drishti, Cofounders of Now&Me
Bani & Drishti, Cofounders of Now&Me

Cofounders Drishti and Bani are college friends. Both of them graduated from Lady Shri Ram College for Women, Delhi University in May 2019 with a degree in statistics. And they officially started working together in February 2019, while in the last year of college. Bani mainly handles the creatives (content+curation) while Drishti looks into the technology, communications, and outreach. Usually, it is a bit of everything that the two of them need to pay attention to.

The nowandme.com team also includes tech support staff and constant help from interns. They only recruit individuals who are passionate about the cause and can grasp the complexities and commitment required to run the organization. And the team mainly hires in the field of web development, content creation, and communications.

How was Now&Me Started?

The idea and inspiration for the company came to the co-founders after seeing the people around who were going through some issues or problems in life and were not able to find an outlet to let out their troubles. The idea was tested out amongst the peers in college and their response was taken into consideration.

Now&Me logo
Now&Me logo

Other than the obvious choice of domain availability, the name- “Now and Me” signifies being in the present with one’s feelings.

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Now&Me - Startup Launch

The company was launched through word of mouth and social media while the co-founders were in college. The brand was shared by friends and families and helped by giving it the initial push. Regular offline events helped as well in building the brand identity. Everybody is going through something in life and everybody needs a shoulder to lean on. NowandMe is that shoulder. Nowandme.com is a safe space that everyone needs.

“To spread awareness among people regarding our product, we constantly share content on our social media pages and also upload informative blogs every week on the website, most of which are written by mental health experts. This has attracted more people and motivated them to share their feelings with us.” Says Bani.

Now&Me - Startup Challenges

The long-standing stigma around mental health stops people from seeking help even when they know that it’s the right thing to do. Conducting safe, small talking circles in an attempt to encourage people to open up and own their feelings has proved to be extremely novel and successful in getting people’s attention.

Now&Me - Funding and Investors

Nowandme.com has been bootstrapped and has not raised any funds yet.

Now&Me - Awards and Recognition

  • Nowandme.com ranks amongst the best 10k websites in India (via Alexa Rankings)
  • Mr. Ankur Warikoo, former CEO, nearbuy.com is an esteemed supporter.
  • Nowandme.com has conducted events on ‘Stress Management and Mindfulness’ in esteemed institutions such as Indian Institute of Technology, Delhi (IITD)

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Now&Me - Future Plans

“Along with the sharing platform, we also aim to become the Yellow Pages for Mental Health in India.” Says Bani.

The long-term agenda is to integrate good professional help with the NowandMe platform along with our existing endeavors towards mental health and its affordability, availability, and accessibility.



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