OnlineTyari: Preparing Students For Sarkari Jobs!

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In 2018, Tamil Nadu Assembly Secretariat received 4600 applications for the post of sweepers and sanitary workers. While there's nothing fascinating about this news, what should bother you is the fact that majority of these applicants were graduates and post-graduates! Again, the news of 93000 candidates including graduates, postgraduates and even PhD holders applying for peon jobs in UP was also trending for quite some time. These are just two incidents among numerous others that prove the obsession Indians have towards government jobs. While this craze for 'sarkari naukri' would never cease, thankfully, preparing for government job examinations and tests undergone serious revamp.

Earlier, aspirants had two ways of preparing for such entrance tests: enroll in a coaching centre which in many cases was quite expensive. The second option was of self-study that isn't everyone's cup of tea. Moreover, it involves collecting lots of material for studying in the absence of proper guidance (this doesn't meant that there's shortage of people who excel through self-study). If one considers backward areas where the popularity and awareness of government jobs isn't widespread, thousands of capable students altogether miss the chance of giving a shot at such exams. However, the advent of edtech has changed the scenario with the availability of resources, guidance, and what not at the tip of one's fingers through the internet.

Gurgaon based OnlineTyari is one such startup making it easier for the Indian government job aspirants to succeed in their attempts.

Startup Name OnlineTyari
Headquarter Gurgaon
Founders Bhola Meena and Rajveer Meena
Sector EdTech
Founded 2014
Parent Organization Next Door Learning Solutions Pvt. Ltd.

OnlineTyari - About
OnlineTyari - Industry Details
OnlineTyari - Founders
OnlineTyari - How It Started
OnlineTyari - Revenue Model
OnlineTyari - Funding And Investors
OnlineTyari - Initial Challenges
OnlineTyari - Competitors
OnlineTyari - Partnerships And Tie-ups
OnlineTyari - Growth
OnlineTyari - Future Plans

OnlineTyari - About

OnlineTyari, the brainchild of Bhola Meena and Rajveer Meena, is among India’s leading web/mobile app platforms for online preparation of different competitive exams in India. Headquartered in Gurgaon, OnlineTyari is turbocharged by the latest technologies for solving test preparation problems and facilitates the entire learning experience for serious aspirants. Its unique data-driven and deep analytical approach make it unique in the field.

Enrolled students can avail mock assessment tests, test preparation e-books, and study material in three languages: Hindi, English, and Marathi. Students can also buy video lectures for various subjects and exams via OnlineTyari.

Also, coaching classes can tie-up with OnlineTyari for test prep solutions and other technical needs. The company recently established its offline presence by establishing  Experience Centers in Patna and Jaipur, where students can take tests and have their doubts cleared. The company regularly generates engaging and informative content, and sends alerts to the students about the exam schedules and application form deadlines.

Our product was well taken by users and loyal users have been spreading good words about us in the student community. Keeping that vision in sight, we have kept product so simple that our users across geographies can use it.

OnlineTyari - Industry Details

Based on a report published by KPMG and Google, India’s online education market is set to grow to $1.96 billion by 2021 and online test preparation segment is expected to burgeon at a CAGR of 64%. The market for government and public sector entrance exams in India is huge, with more than 20 million aspirants every year and counting.

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OnlineTyari - Founders

Bhola Meena, with a B.Tech degree in Computer Science and Engineering from IIT Kanpur, has been constantly employing his skills and hard-earned knowledge for pushing forward the online education trend in the country and is committed to bringing in innovations in this sector.

An entrepreneur by nature, Bhola has been instrumental in giving wings to two other start-ups in the past. He was a partner at HinKhoj.com—a platform for English to Hindi translation and English-Hindi learning. Prior to HinKhoj, Bhola co-founded and served as the CTO for GetMeCab.com, one of the first three taxi-hailing apps in India. He was also associated with firms like Microsoft and the Aricent Group.

Rajveer Meena (the co-founder) has over a decade of proven experience ranging from software development and product management, to business development. After earning his B.E. Degree in Computer Engineering in 2004, he joined Tata Consultancy Services as an Assistant Systems Engineer. He has had professional stints at Ramco and HPCL and established himself as an emergent business leader. With a PGDM from the prestigious IIM Lucknow, highly-motivated Rajveer embraces a consistent, deep-focus approach in his career. Today, his stellar track record of building teams and implementing ideas has led him to become a key visionary for OnlineTyari.

His expertise lies in decoding user behavior, spotting implicit needs, building a product roadmap, and delivering smart solutions. He shares with his team the art of solving problems from the root to successfully creating a strategic business differentiator.

OnlineTyari - How It Started

Both Bhola Meena and Rajveer Meena have known each other for last 14 years and no, they're not siblings! Bhola took an exit from Getmecab in 2013. While he was spending time at his ancestral village in Rajasthan after off-boarding Getmecab, some children from the neighborhood visited him to for some doubts related to their studies. One of them was preparing for a government job and requested Bhola to bring back certain books, guides, and mock papers from the renowned coaching institutes from Delhi  upon his next visit to the village.

Deliberating further, he came across a number of students in the village who aspired and dreamt of doing something big in life but weren't unable to live up to their potential due to lack of resources. They neither had the right resources to prepare for national level exams nor the awareness about the scores of government services related competitive exams being held across the country.

When he discussed this with a couple of friends including Rajveer, the ideation of OnlineTyari began. They identified a huge gap that had to be filled for making information accessible and organized to ensure the younger generation getting the jobs they truly deserve. They conducted some market research and organized surveys in a couple of cities such as Jaipur, Kota, and Delhi before starting. The initial response was overwhelming and they started working on OnlineTyari's portal from Jaipur in 2014.

Bhola and Rajveer understood the real need of students and started delivering value through the OnlineTyari app and website.

OnlineTyari - Revenue Model

At present, OnlineTyari is working on monetizing its services through an annual subscription-based revenue modelTyariPlus. TyariPlus was launched in the last week of March 2018 and over 7500+ students have subscribed to this product . They are hoping to touch over 25,000+ paid monthly subscribers in 4-6 months. Students usually appear for 5-10 exams in a year and end up spending an average of 3000 to 5000 for preparation courses. With TyariPlus, OnlineTyari is offering the same value at @1499 for an annual subscription. As an introductory offer, this plan is available at INR 399 for a limited period. Through TyariPlus, students get the following benefits:

  • Material for 25+ exams with 1000+ mock tests for the next 12 months.
  • Preparation materials in the following languages: Hindi, English, and Marathi.
  • Counselling session with experts.
  • Personalized analytics.
  • Student-driven forum.

Apart from TyariPlus, students can also opt for separate packages for different exams and subjects.

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OnlineTyari - Funding And Investors

OnlineTyari has raised a total  funding of $5.75 Million till now.

Date Stage Funding Amonunt Investors
September 2015 Seed $750K 500 Startups, Mohandas Pai, Tandem Capital, Vikram Chachra and Aloke Bajpai co-founder & CEO of Ixigo
November 2016 Series A $5M Michael & Susan Dell Foundation

OnlineTyari - Initial Challenges

In the early years (2014-15), users' response for paid courses was sluggish courtesy of factors such as low trust in online preparation resources, greater familiarity with traditional study methods, and lack of online payment infrastructure. But the team decided to stay on course and learned the art of survival in such crucibles. The vision to make an impact outweighed fleeting difficulties. Gradually, students' response to the product improved and OnlineTyari started getting lots of inbound feedback on various fronts. The company did not look back and continues creating value for students. Edtech platforms have witnessed significant strides since early 2017. This is evident with the spurt in the adoption of paid learning platforms, and the blossoming of ventures like Unacademy, Neo Stencils, and Byju’s.

OnlineTyari - Competitors

OnlineTyari counts Unacademy, Oliveboard, Neostencil, Gradeup, Testbook, Toprankers as its competitors.

However, the vernacular approach has provided OnlineTyari the much-needed penetration in Hindi and Marathi speaking states and has helped it stay above others in the competition. The easy to use product coupled with the vernacular diversity has resulted in super growth that too without significant spending on marketing. This has given OnlineTyari an edge over its rivals. OnlineTyari's daily submitted assessments are way more than those of its closest competitor.

OnlineTyari - Partnerships and Tie-ups

OnlineTyari has partnered with ePayLater to provide its customers the convenient option of registering for online courses on job-oriented tests, and paying for them later. OnlineTyari has also partnered with various educational institutions, coaching institutes, and individual tutors who provide quality material for examinations like IBPS, SSC, UPSC, GATE, etc. The company also partners with various coupon sites and Paytm to sell its subscription.

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OnlineTyari - Growth

With vernacular diversity and coverage for multiple examinations, the company has 8.5 million registered Users and 7 million students have downloaded the OnlineTyari app. Presently over 5,50,000+ students us its services every day. Majority of the users in the case OnlineTyari hail from cities such as Patna, Jaipur, Indore, Lucknow, and Ajmer, in addition to large metros such as Delhi and Pune.

OnlineTyari - Future Plans

OnlineTyari aspires to become India's No. 1 test preparation platform. To achieve this, the company will be expanding its offline presence in North India. It is also looking to include more languages on its platform soon. With a clear vision and strategy to leave its mark in the edtech sector, OnlineTyari endeavors to bring the youth of the country on a single digital platform and help them prepare for their dream government jobs.

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About Shubham Kumar

Founder @StartupTalky. IIT KGP grad. Learner. Dedicated to the service of the startup Ecosystem. Love meeting people. Let's connect - [email protected]
  • Bangalore