OnlineTyari - Story, Founder, Business Model, Funding, Team, News

OnlineTyari - Introduction

OnlineTyari, a brainchild of Bhola Meena and Rajveer Meena - an IIT+IIM alumni, is India’s leading and fastest growing web and mobile app platform providing a complete solution for online preparation for different competitive exams in India. Headquartered in Gurgaon, OnlineTyari is turbocharged by the latest technologies for solving test preparation problems and facilitates the students interested in government jobs exam preparation in all possible manners. Its unique data-driven and deep analytical approach make it unique in the field.
The students can avail mock assessment tests, test preparation e-books and study material in three languages i.e., Hindi, English, and Marathi whereas the coaching classes tie-up with OnlineTyari for test prep solutions and other technical needs. Recently, the company also established its offline presence in key cities by establishing Experience Centers where students can take tests and get their doubts cleared. It regularly produces content and sends alerts to the students about the new openings and the deadlines to fill out the forms.

Online Tyari - Vision and Mission

OnlineTyari envisions to become ‘No. 1 test preparation platform’ and its mission is to achieve ‘1 million monthly test takers by March 2019’. Working towards this, the company will be expanding its offline presence in North India by the end of 2018. It is also looking to enable more vernacular languages on its platform by next year. With a clear vision and strategy to make its mark in the edtech sector, OnlineTyari endeavors to bring the youth of the country on a single digital platform and help them prepare well for their dream government jobs.

OnlineTyari - The Team

Bhola Meena, With a B.Tech degree in Computer Science and Engineering from IIT Kanpur, Bhola has been constantly employing his skills and hard-earned knowledge for giving momentum to online education in the country and bringing in innovations in the online education tech space.
Being an entrepreneur by nature, Bhola has been instrumental in giving wings to two other start-ups in the past in the internet space. He was a partner at—a destination for Hindi translation and English-Hindi learning and previously he co-founded and served as CTO for, one of the first three taxi-hailing apps in India. Prior to this, he was also associated with brands like Microsoft as IC and Technical Lead and Aricent Group as Software Engineer.
Rajveer Meena has over a decade of proven experience ranging from software development to product management to business development. After earning his B.E. Degree in Computer Engineering in 2004, he joined Tata Consultancy Services as Assistant Systems Engineer. He has also completed professional stints at Ramco and HPCL and established himself as an emergent business leader. A PGDM from the prestigious IIM Lucknow, the aspirational and motivated Rajveer embraces a consistently, high-focus approach in his career. Today, his consistent track record of building teams and implementing ideas has led him becoming a key visionary for OnlineTyari.
His expertise lies in decoding user behavior, spotting implicit needs, building a product roadmap and delivering with smart solutions. He shares with his team to solve problems grounds-up to successfully create a strategic business differentiator.

OnlineTyari - The Idea and starting up

Both Bhola Meena and Rajveer Meena are known to each other for last 14 years. Bhola took an exit from Getmecab in 2013. While he was spending time at his family village in Rajasthan after exit, some children from neighborhood visited him to take inspiration from their studies. One of them was preparing for a Government job and asked him to bring back certain books, guides, and mock papers from the renowned coaching institutes from Delhi on his return to the home village next time.
While probing further, he discovered there were students in the village who aspired and dreamt of doing big in life but due to limited resources, they were unable to live up to their potential. They neither had the right resources to prepare for exams nor the exposure to know how many exams are conducted across the country for various government jobs where they can apply.
When he discussed this with a couple of friends including Rajveer, the journey of OnlineTyari was started. They realized there is a huge gap which needs to be filled in terms of making information accessible & organized and helping the young generation to get the jobs they truly deserve. They did market research and conducted a survey at a couple of cities including Jaipur, Kota, Delhi before starting. The initial response was overwhelming and they started working on the portal from Jaipur in 2014.
Bhol and Rajveer understood the real need of students and started delivering value with OnlineTyari app, website.

OnlineTyari - Major challenges faced

As the company started from Jaipur in 2014, During early years (2014-15), users response for paid courses was slow due to multiple factors such as low trust to online preparation material, greater familiarity with traditional study methods and lack of online payment infrastructure. But the team decided to remain invested and learned the art of survival during those situations. The vision to make an impact was always much larger than momentary situations. But gradually students response to the product improved and they also started getting lots of inbound feedback on various fronts. Since then the company did not look back and is adding value to student’s life every day. But now the trend has started changing for edtech platforms since early 2017. This can be understood with the spurt in the adoption of paid users of platforms including Unacademy, Neo Stencils, Byju’s and OnlineTyari as well.

OnlineTyari - Market size

Based on a report published by KPMG and Google, India’s online education market is set to grow to $1.96 billion by 2021 and online test preparation is expected to grow at a CAGR of 64 percent. The market for government and public sector entrance exams in India is huge, with more than 20 million aspirants every year.

OnlineTyari - Growth

With vernacular presence & multiple exams, the company has 8.5 million registered Users & 7 million students have downloaded the onlinetyari app. Presently over 5,50,000+ students prepare with us every day. We can call OnlineTyari to be Bharat APP in the true sense. Majority of users for OnlineTyari hails from cities such as Patna, Jaipur, Indore, Lucknow, Ajmer, along with large metros such as Delhi and Pune.
Our product was well taken by users and loyal users have been spreading good words about us in the student community. Keeping that vision in sight, we have kept product so simple that our users across geographies can use it. The vernacular approach has provided them much-needed depth in Hindi and Marathi states. The easy to use product coupled with vernacular content has resulted in super growth without spending a significant amount on marketing. This has given them an edge over the competitors and they are now leading test preparation platform among peers. Daily submitted assessments are far more than 2nd near competitor.

OnlineTyari - Revenue model

At present, OnlineTyari is working on monetization through it annual subscription-based revenue model i.e. TyariPlus. Tyari Plus was launched during last week of March 2018 and till date over 7500+ students have subscribed to this product. They are hoping to touch over 25,000+ paid monthly subscriber in 4-6 months. OnlineTyari. Usually, students Students do appear over 5-10 exams a year and they end up spending over 3000 to 5000 for preparation courses. With Tyariplus, we are offering the same value at @1499 for an annual subscription. As part of the introductory offer, this plan is available at INR 399 for a limited period. In TyariPlus students get the following benefits:

  • Student material for 25+ exams with 1000+ mock tests next 12 months
  • Multiple language preparation materials: Hindi, English and Marathi
  • Counselling Session with expert
  • Personalized Analytics
  • Student-driven doubt clearing community

OnlineTyari - Funding

Date Stage Amount Investors
Septemeber 2015 Seed $750K Vikram Chachra (Eight Capital), Globevestor TV Mohandas Pai (One4 Capital), Contrarian Capital, Tracxn Labs, Advantedge, and Aloke Bajpai(Ixigo co-founders) and Rajnish Kumar(Ixigo co-founders)
November 2016 Series A $5M Michael & Susan Dell Foundation

The company has raised a total of $5.75 Million till now.

OnlineTyari - Partnership and tie-ups

OnlineTyari has partnered with ePayLater to provide its customers with a convenient option of making payment for online job-oriented tests courses, and paying for them later. OnlineTyari has also partnered with various educational institutions, coaching institutes and individual tutors who provide quality material for various examinations like IBPS, SSC, UPSC, GATE, etc. The company also partners with various coupon sites and paytm to sell its subscription.

OnlineTyari - Competitors

OnlineTyari counts Unacademy, Oliveboard, Neostencil, Gradeup, Testbook, Toprankers as its competitors.

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