Plai - People and Performance Management Software for Forward-Thinking Companies!

Rishabh Rathi Rishabh Rathi
Sep 16, 2020 8 min read
Plai - People and Performance Management Software for Forward-Thinking Companies!

Performance reviews (aka performance appraisal, or employee evaluation) is a process to evaluate the employee's job performance during some period. It's an integral part of the company's continuous feedback process that helps people feel valued, engaged, empowered, and encouraged to grow, as well as fairly evaluated and compensated.

When done right, one-on-one meetings make your team stronger and help you build better relationships with your team members. Plai is a people and performance management software for forward-thinking companies. Read this article to know about Plai, how Plai works, services, products, founders, business model, logo, plai coupon code, plai promo code, revenue, funding, wiki, and recognition.

Plai - Company Highlights

Startup Name Plai
Headquarter Kyiv, Ukraine
Sector Performance Management Software (HR Tech)
Founders Andriy Bas (CEO), Sasha Chepurnoi (CTO), Oleh Kryvytskyi (Product Designer)
Founded 2019
Parent Organization Plai Team Inc.
Website plai.team
Contact hello@plai.team

About Plai and How it Works
Plai - Target Market Size
How was Plai Started?
Plai - Product/Services
Founders of Plai and team
Plai - Name, Tagline, and Logo
Plai - Business Model and Revenue Model
Plai - Startup Launch
Plai - Startup Challenges
Plai - Growth
Plai - Funding and Investors
Plai - Advisors and Mentors
Plai - Recognition and Achievements


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About Plai and How it Works

Plai is a simplified performance management software. It helps early-stage companies grow and create high-performing teams with OKRs, performance/360Β° reviews, real-time feedback and recognition, weekly 1:1s, and check-ins. The company is on a mission to help organizations align, stay in sync, and perform better together.

Plai is free and easier to use than spreadsheets. Compared to complex enterprise solutions, teams adopt Plai from day one and employees are willing to use it. Customers say that Plai is β€œjust the perfect match of features to roll out OKRs and reviews in the organization”.

The combination of the feature set, the pricing, and monthly billing makes Plai ideal for the early-stage companies. The startup's goal is to build Workday for SMB.

Plai - Target Market Size

According to the Grand View Research, HR Management Software is $14.68 B (2018, global), Employee Collaboration, Engagement, and Talent Management (our field) - $2.44 B. This market is expected to grow 11% annually to 2035.


Exclusive for our readers: Use the promo code "plai-startuptalky-15" to get a 15% discount for the first year for Plai Pro subscription. Email at hello@plai.team to redeem the code for your workspace.


How was Plai Started?

While working at their previous company (Uptech), founders Andriy Bas, Sasha Chepurnoi, and Oleh Kryvytskyi faced the need to align the team around common goals (OKRs), share feedback, conduct performance reviews, etc. They didn't find any suitable solutions to meet their needs. Almost all performance management software is designed for enterprise (with annual contracts) and is too complicated and too expensive for smaller companies. And most importantly - employees don't use them unless forced to.

Plai features - One on One Meeting
Plai features - One on One Meeting

So Andriy, Sasha, and Oleh bootstrapped a solution for their needs with the combination of Google Docs/Spreadsheets/Notion. And this gave them the idea for Plai. They did some research, and over 20+ companies confirmed their hypothesis. Most early-stage companies have similar problems with performance management and struggle the way the co-founders did.

Andriy, Sasha, and Oleh quickly created a landing page and launched it in 2 weeks. They posted about it on social, BetaList, BetaPage. After receiving positive feedback and 500+ beta sign-ups, they started working on the solution.

Plai - Product/Services

Plai is a people and performance management software, designed for SMBs. It helps teams align and grow with OKRs, regular feedback and praise, effective performance/360Β° reviews, check-ins, and one-on-one (1:1) meetings.

Plai features - Objectives and Key Results (okrs)
Plai features - Objectives and Key Results (OKRs)

The product is usually set up by the manager or HR. The main admin sets up what is the OKR planning cycle, how often to run the reviews, manages the users. All the other users can collaborate on the OKRs, exchange praise and feedback, participate in reviews, and 1:1s.


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Founders of Plai and team

Andriy Bas (CEO), Sasha Chepurnoi (CTO), and Oleh Kryvytskyi (Product Designer) are co-founders of Plai.

Founders of Plai
Founders of Plai

Andriy and Sasha worked on multiple projects at work together and known each other since 2016. Oleh also worked in the same company as Andriy and Sasha since 2018, and they all 3 worked on several projects. Oleh is training a local football team that Andriy takes part in.

They're a small team, and it's kind of easy to split the responsibilities. Andriy is the CEO, defines the product vision, and does partly sales/marketing. Oleh is responsible for the product and the UI. Sasha is responsible for the technical implementation, for the tech stack, stability, and availability of Plai.

Plai means "path" in Ukrainian.

Plai Logo
Plai Logo
"We believe that Plai is a path forward for small teams to become successful companies. We didn't argue much about the name, nor did we have long meetings to agree on the name. It was one of the options that we came up with initially, it was short and concise, there was no much competition on the internet for this short name, all the team liked it, so we adopted it from the beginning", says Andriy Bas, CEO of Plai, about the selection of the name.

Plai - Business Model and Revenue Model

Plai offers a freemium business model (like Slack). Customers can use the Free package which includes OKRs, teams, Dashboard, Slack integrations. Pro plan (that includes 1:1s, reviews, praise, feedback) β€” is a monthly user-based subscription for $7/user/month.


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Plai - Startup Launch

Plai launched the landing page in July 2019 before any product development. By promoting the product idea on BetaList / BetaPage websites and social media, the team collected over 500 beta sign-ups. These were the original users. Then, as they started working on the product, they were writing regular blog posts, and the traffic was also attracting subscribers and early users.

Plai features - Feedback
Plai features - Feedback

That way, by the time the startup launched in October 2019, it had over 2000 email list to notify. These were the users of the free version of the product. By March 2020, when Plai launched the Pro version of the product, it managed to convert 5 users to the paying subscribers. And have been growing almost 50% month-over-month in MRR ever since.

Plai - Startup Challenges

One of the first major challenges β€” was to identify what exactly customers need, and thus how the product should look like. To understand that β€” the founders launched very fast, gave their product in the hands of users, and asked for feedback. Based on that, they iterated many times and every time gave a better and better understanding of what the customers need.

For example, the team has initially planned to build the "Reviews" feature last. But customers were asking for this feature almost immediately and were willing to pay for it. Thus Plai prioritized it and delivered it much faster than it initially planned to.


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Plai - Growth

The team members are all based in Kyiv, Ukraine. Work sometimes from office, sometimes remotely. There are 4 people on the team as of July 2020.

The users are from almost all countries in the world. In total, they have over 5,000 registered users. In terms of MRR, the startup is growing almost 50% since March 2020 (when launched the paying plan).

Plai features - Praise
Plai features - Praise
"We plan to attract 100 paying customers by the end of the year 2020. Our long-term goal is to be #1 People and Performance management solution for small and medium companies all over the world", says CEO Andriy Bas about future plans.

Plai - Funding and Investors

Plai didn't raise any external funding and is self-funded for now. It is going the bootstrap style.

Plai - Advisors and Mentors

The company doesn't have any formal advisors or mentors. However, many of the co-founders' friends share their valuable advice and suggestions.

Plai - Recognition and Achievements

  • Plai became a winner and takes part in the online accelerator Pioneer.app. Check out our profile here - https://pioneer.app/winners/andriy-bas.
  • Also, Plai was invited to the final stage of the YC Winter 2020 batch, for the on-site interview in Mountain View. But they were not invited for the batch.

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