Maybe the most annoying thing in the world is Pop-ups. But most of the websites have them for some reason. However, those traditional pop-up ads have almost gone from the internet of good websites, but some of them use pop-ups to advertise their own products.
Yes, Copyblogger boosted their email list using high converting Pop-ups as It provides insane value with their lead magnet. According to a report, average click-through rates on the pop-up is around 2% which is not bad at all. Hence, start to design a super attractive pop-up and create amazing lead magnets.
What Are Pop-ups?
A window which suddenly pops-up on the screen is called a pop-up. In the early days, it was used only for (annoying) advertisement purpose, but now, it has evolved a lot and used for many other marketing purposes. Almost all the websites have pop-ups. Sometimes, you don’t even realize that it is a pop-up. With a better study and research of the human brain, companies are able to make pop-ups which will not annoy us and in fact, we will love them. Although some people still hate pop-ups, they are a great channel to increase the conversion rate.
Why Are Pop-Ups Important?
Pop-ups screams for attraction. People cannot ignore them. Anyone who came across any pop-up will read what it says if it loads quickly.
Build Email List
You can use pop-ups to show the email subscription form and build your email list. If people like your content and you remind them to sign up to your email subscription, they will definitely do it.
Increase Conversion Rate
Even though people find them annoying, but research says that pop-ups increase the conversion rate. And of course, why wouldn’t they? Pop-up grabs all the attention of the user.
Focus On One Message
Pop-ups only focus on one message at a time. It helps to keep the promotions simple to understand.
Disadvantages Of Pop-ups
Annoying As Hell
The most obvious disadvantage. Pop-ups are really annoying. When it comes to slow internet,most of the users just close it which makes all the efforts go waste.
Increase Bounce Rate
Pop-ups increases the bounce rate. When people see the pop-ups, the “back” is the only button they see useful. It increases the bounce rate of the website, which is definitely not good for it.
Might Affect SEO
Although it is still not clear as to whether or not it does but using pop-ups might affect the SEO. Google always try to provide the best content to its users and a website with more bounce rate is definitely not on their list of good websites.
Spoil Brand Image
Using pop-ups might build your email list but it does not build your image. In fact, it spoils it. When people find something annoying on your website, they think you are not professional in your job.
How To Create A Pop-up For Your Website?
Now, just in case you decided to include a pop-up on your website, then you would want to know how to do so. If you think you can do it manually, then this W3Schools tutorial will help you a lot. But if you want it the easy way, then here are some online tools you can use.
Best Tools To Create A Pop-up
- Popup Maker
- Hello Bar
- Complete guide to generate leads with Hello Bar
- 100 Proven ways of Lead Generation for your business | Lead Generation Process
Even though pop-ups are annoying, if you use them with creativity, they will be a great tool to increase the conversion rate. However, they will be disastrous if you don’t put some creativity into it. I always say to outsource your work, it is because creativity and experience beat hard work. You cannot be an expert in everything. So just hire someone better to do creative works.
Do you like pop-ups on the websites? Please comment below. Also, share this post with all your friends.