Blue Ocean strategy and Red ocean strategies are widely used by startups. However, it is also perceived in MSMEs as well as Multinational enterprises and these strategies help them in finding the right market. Let’s look at what exactly is blue ocean and red ocean strategies.
What is Blue Ocean Strategy?
A blue ocean strategy is focused more on the new trends and demands of the consumers in creating a new market based on it. Blue oceans are a more unoccupied market and not much known. The blue ocean market is mostly concentrated on providing value and is created based on that.
In the blue ocean strategy, a new product or service is created which is not available in the market which would solve a problem that is already there in the market. The blue ocean market pays a lot of attention to value and innovation aspects. Uber is a great example of Blue Ocean strategy, Uber discarded the trouble of booking cabs, denial of services, meter issues, and unwanted arguments.
Strategies to enter the Blue ocean market
The first and most important strategy is to identify a new demand or a new trend for a product or service. Before entering the market, you will have to conduct thorough research and analyze whether there is a new trend or a new demand in the market. You will have to analyze whether that demand is being met or whether the current products or service does not meet the demand.
In this market, it is not important to concentrate on the competitors as they are involved in providing the products or services that may or may not satisfy the demands of the consumers but what more important is to concentrate on the consumers and their needs and satisfaction.
The most important aspect of this market is that it is much more flexible which means if a new demand arises in the market, you can just create a new version of the product or come up with a new product that solves the requirement of the consumers.
The next step is to focus on a smaller niche and by doing so you will be able to design your product or service into a wider market targeting a specific group of people and will be able to build your own loyal consumers.
What is Red Ocean Strategy?
In a red ocean market or a red ocean strategy, there is a concentrated market and will be highly competitive. These are normally found by the small but unpopular market. In a red ocean market, the competition would normally be high and the existing companies compete with each other using competitive methods.
One of the examples of a red ocean company can be different automobile companies. All the various companies are competing with each other to solve the same problem or the demand faced by the consumers. A red ocean market is highly competitive and would be riskier for a new company especially a startup. Indigo and Spice Jet in India are examples of Red Ocean strategy, they are providing low-cost airlines which have acquired customers but are always in direct competition with one another.
Strategies to enter Red Ocean Market
If you are planning to enter into a market that is mostly aligned towards a red ocean market then you will have to create a disturbance in the market. You will have to create a specific demand for your own product by creating a new product or an innovative product or service.
While creating a disturbance in the market, you will be able to gain most of your customer’s attention, and later on, it depends on your consumers to stick to your brand. A great example of this could be Jio, as Jio entered the market it created a disturbance by providing free services that disrupted the whole telecom industry.
In a red ocean market, the main focus of your brand should be on beating the competition to gain the most value and the financial gain from overcoming the competition and attracting consumers towards your brand.
One of the most important ways to win over in such a market is by providing a lot of value for your consumers. The consumers should get the most out of their money this will help in winning over more than 60 % of the market consumer base.
For a startup, both Blue Ocean and Red Ocean strategies aren't a lot of worries as it absolutely relies on the possibility that you have and how well you execute it. In any case, the shots at filling in Red Ocean is more on the off chance that you have the option to make your image more accessible to the client and how great you promote your product, assuming your product, say, for instance, is of FMCG classification Red Ocean Strategy will be applied.
What's more, on the off chance that it is of a few, for instance, gadgets or tech-based that give something which was not accessible before then Blue Ocean Strategy will be applied.
Which companies use blue ocean strategy?
iTunes, Bloomberg, and Ralph Lauren are some of the top companies that used blue ocean strategy.
Does Netflix use blue ocean strategy?
Yes, Netflix used the blue ocean strategy, It is a popular subscription-based streaming service.
What is an example of red ocean strategy?
Indigo and Spice Jet in India are examples of Red Ocean strategy, they are providing low-cost airlines which have acquired customers but are always in direct competition with one another.
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