How to Scale Your Guest Blogging Strategy and Build More Links

Shubham Kumar

May 9, 2023 — 5 min read

How to Scale Your Guest Blogging Strategy and Build More Links

Guest blogging isn’t a new link-building strategy. Its impact on the web visibility and traffic is well-known and appreciated by many SEO experts. But one thing is to develop a successful strategy, and another is to sustain and scale. This is where things get a little more complicated. If you haven’t used guest posting services yet, then your answer to scaling is easy - send post to niche blogs. But what if you’ve done that by now?

Any entrepreneur knows that scaling might be harder than starting a business from scratch. Yet things get easier when you know what to do and have a great example in front of you. So how can you scale your guest blogging strategy without putting your current results at risk? That's what this blog is going to show you.

Is Guest Blogging for Links Still a Good Strategy?
What Are Some Challenges to Scaling Your Guest Blogging Strategy?
Important Reminder
How to Scale Your SEO Guest Blogging Strategy?

Is Guest Blogging for Links Still a Good Strategy?

If you’re familiar with SEO, you know how hard Google is trying to fight manipulations with search results. Google Penguin was only the beginning of the war against black-hat SEO practices. Back then, many website owners used reciprocal links to create a win-win situation. Now, it isn’t the best way to get website mentions in the articles because search engines can track and penalize it. Yet, SEO guest blogging is one of the most natural ways to get backlinks.

For sure, the guest blogging strategy has changed over the years, but it is still viable and effective. Many SEO specialists say it is one of the best ways to climb the search engine rankings ladder. What does SEO guest posting have to offer?

Build a sustainable source of organic traffic
Generate backlinks that improve domain authority (DA) and overall SEO
Build a reputation to establish industry leadership
Create a recognizable brand

What Are Some Challenges to Scaling Your Guest Blogging Strategy?

Scaling your guest blogging for links has several obstacles. Some of these challenges might be obvious, such as finding good guest blogging opportunities. Guest posting on webpages with poor reputations is a recipe for disaster. Avoid sites that publish anything and everything. This can get you low-quality links or penalties.

Another challenge is standing out by consistently creating unique content. Coming up with article ideas that are original and valuable isn’t an easy task. But it is the only way to get accepted by those top blogs you should be targeting.

Let's not forget the less obvious challenge of finding ways to maximize efficiency. Your team has to be well-synchronized to bring you the best results. Besides, you should have a comprehensive strategy to assign precise tasks to everyone.

Important Reminder

Remember that your strategy must begin with quality content to scale your guest posting opportunities. Low-quality guest blogging for links can backfire. What should you do instead?

Share unique perspectives and expert information
Don't spam.
Use a combination of dofollow and nofollow links to diversify your backlink profile
Don’t overload your content with keywords and links

How to Scale Your SEO Guest Blogging Strategy?

We’ve covered the basics. Now, let’s move on to how you can scale up your guest blogging strategy without harming your current results. Start by adopting the following tips:

Tip 1. Create a Plan

You need a plan to serve you as a map for your SEO guest blogging. You should base this plan on your SEO strategy that defines broad objectives and sets a work standard. Each part of your plan should have actionable steps, a clear goal, and due dates. This will help keep you on track no matter what.

Tip 2. Assemble Your Team

Anything worth doing is worth doing well. This is also true for the guest blogging strategy. While it is tempting to think that you can handle it all by yourself, and maybe you can, working with a team is far more efficient. Assign tasks to different team members depending on their strengths and weaknesses.

Your content managers, writers, editors, and SEO experts need straightforward tasks and targets. Using project management tools like Jira, Asana, or ClickUp can help you create an efficient workflow.

Tip 3. Hire Freelance Writers to Ease Your Load

Hiring freelancers is a great way to outsource your writing for SEO guest posting. You can boost your productivity and get quicker results when you work with a competent agency or writer. Of course, it’s better not to rely entirely on outsourcing unless you work with a professional agency. Otherwise, you might get into the trap of having a freelancer ghost you. Not the best scenario, especially when your deadlines are burning.

Tip 4. Automate and Use AI to Improve Efficiency

Automation can amplify your results and free up time to focus on creating the best strategy for your SEO guest blogging. When it comes to outreach, automation can help you send personalized emails, set up follow-ups, and track your progress. As for AI, it has several drawbacks. Yet, it can speed up some of your routine procedures.

What could you do with the freed-up time? Why not focus on the following:

Researching reputable websites for your niche
Spending more time on creating great pitches
Work on scoring more guest posting opportunities

Tip 5. Pitch! Pitch! Pitch!

The more you pitch, the more opportunities you gain. You have to create great connections with webmasters to make your guest blogging strategy more effective. That’s why don’t try to pitch something that isn’t high-quality. It is your brand image that can get hurt. Always offer several ideas and ask what their preferences are.

Keep track of all the websites you contact. You can create a spreadsheet and fill in all the essential information. Always make some notes to remember any relevant details later on. And then, it’s only a matter of consistency to make your SEO guest blogging work.

Tip 6. Use Second-Tiered Links

What are second-tiered links? These are direct inbound links. In other words, it’s when you link to pages that already have a link to your website. You should be careful with this tactic and avoid applying it to every website that mentions you. Yet, second-tiered links are useful for two reasons. They show appreciation to another website owner while allowing you to build more powerful pages.

Conclusion

Scaling your guest blogging strategy takes time, but it is more than doable. Your main goal should be focusing on quality rather than quantity. Use the best practices we checked today. And always take advantage of new guest posting opportunities to achieve sustainable results. Your efforts will pay off.