Shreya Sharma's Rest The Case: Redefining Legal Solutions
Year End StoriesStartupTalky presents Recap'23, a series of in-depth interviews where we engage with founders and industry leaders to explore their growth in 2023 and their predictions for the future.
The legal industry is fundamental to upholding and interpreting the law, with professionals navigating complex regulations and advocating for justice. Adapting to challenges like cybersecurity and international dynamics it remains essential for maintaining legal structures and ensuring a fair society.
The legal process outsourcing (LPO) market is projected to attain a value of $38.13 billion by 2027, with an estimated Compound Annual Growth Rate (CAGR) of 26.7%. In 2021, the aggregate disclosed value of pending and closed transactions reached $3.6 trillion, surpassing the 2020 full-year total of $3.59 trillion. The global market for legal services is anticipated to experience a 5.4% CAGR, reaching $1034.53 billion by 2027.
In our recent interview for Recap'23, we connected with Shreya Sharma, Founder, and CEO of Rest The Case. We delved into Rest The Case's footprint in the legal sector, uncovering its challenges, customer expansion strategies, future aspirations, and beyond.
StartupTalky: What service does Rest The Case provide? What was the motivation/vision with which you started?
Shreya Sharma: With ‘Rest The Case,’ all legal issues are taken care of with just a click of a button. We offer verified lawyers that a client can filter based on location, simplified legal information in their knowledge bank, experience, gender if required, and specialization so that one can find an apt lawyer, ready-to-use document templates that a client can fill up and use immediately, all this in one place. Apart from this, we also offer legal news and bare acts so that people can be informed when they require help.
Our CEO, Shreya Sharma, says, “ I got the idea for Rest The Case when I was studying Law in the UK and noticed how law and legal services are very readily available on the internet there. It was easy to find a lawyer and easy to get connected. However, the same thing in India was very difficult. One has to run pillar to post to find a good lawyer who can help them with their legal issues. So, I thought of working out a way in which people all around the country can find a lawyer based on their personalized requirements. Then, when the lockdown happened and I came back home to India, I saw it getting tougher than ever because people required information and help, but there was nowhere to go; that’s when I started working on creating Rest The Case as a One Stop Solution for Legal Information and Services. So that even if a person requires basic information or they required a lawyer for their case, they could find it in one place.”
StartupTalky: What new services have been added in the past year? What is/are the USP/s of Rest The Case?
Shreya Sharma: Over the past year, we've expanded our services in several ways. We have enhanced the system of providing high-quality leads to our lawyers. Additionally, we've enhanced our knowledge bank with more in-depth articles on complex legal issues and introduced interactive tools to assist users in understanding legal processes better. Our document templates have also seen significant updates to cover a broader spectrum of legal needs.
Our USP lies in our comprehensive and user-friendly platform. We offer a seamless connection between clients and lawyers, simplifying legal processes. Providing free legal document templates and simplified legal information remains at the core of our service, ensuring accessibility to legal knowledge for all.
StartupTalky: How has the legal industry changed in recent years, and how has Rest The Case adapted to these changes?
Shreya Sharma: The legal industry has seen a shift towards digitalization and increased demand for accessible legal services. To adapt to this, we've invested heavily in our platform's user interface, improved backend systems for lawyer-client matching, and expanded our team of legal experts to ensure the accuracy and depth of our content.
StartupTalky: What key metrics do you track to check Rest The Case's growth and performance?
Shreya Sharma: Key metrics we track include user engagement, the number of successful lawyer-client connections, user feedback, content performance, and platform traffic. These metrics help gauge our growth, user satisfaction, and the effectiveness of our services. We constantly analyze metrics from digital media platforms to check the quality of leads and the company’s overall growth.
StartupTalky: Good service is something everyone is talking about in the service industry. How do you ensure that your clients are happy?
Shreya Sharma: Client satisfaction is our priority. We ensure this by providing reliable legal information, facilitating seamless lawyer-client connections, seeking feedback regularly, and swiftly addressing any concerns or issues raised by our users.
StartupTalky: What are the different strategies you use for marketing? Tell us about any growth hack that you pulled off.
Shreya Sharma: Our marketing strategies focus on content creation, SEO optimization, social media engagement, and partnerships with other platforms.
StartupTalky: What are the important tools and software you use to run your business smoothly?
Shreya Sharma: We rely on various tools and software for smooth operations, including CRM systems, analytics tools, content management systems, and communication platforms, ensuring efficiency in managing client and lawyer interactions.
StartupTalky: What opportunities do you see for future growth in your industry in India and the world? What kind of difference in market behavior have you seen between India and the world?
Shreya Sharma: The future holds immense opportunities, especially in leveraging AI for legal research and expanding globally. India's market exhibits a hunger for accessible legal services, while globally, there's a rising demand for cross-border legal assistance.
StartupTalky: What lessons did your team learn in the past year, and how will these inform your future plans and strategies?
Shreya Sharma: Lessons learned include the importance of scalability, adaptability, and continuous innovation. These will guide our future plans in expanding our customer base, diversifying service offerings, and fostering a dynamic team culture.
StartupTalky: How do you plan to expand the customers, service offerings, and team base in the future?
Shreya Sharma: Expanding our customer base involves targeted marketing, improving our services based on user feedback, and enhancing our platform's accessibility. We plan to diversify our service offerings by introducing more specialized legal services and expanding our team to accommodate growing demands. We are also planning on expanding our content game by making law easy for people through our podcasts, events, and more.
StartupTalky extends its gratitude to Ms. Shreya Sharma for dedicating her valuable time and generously sharing her insights with all of us.
Explore more Recap'23 Interviews here.
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