Amul has lowered the cost of almost 700 product packs, which include ice cream, cheese, butter, ghee, and frozen snacks. The revised prices will take effect on September 22, 2025. The price change comes after the GST rates were recently lowered. The change was made in response to Gujarat Co-operative
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Are you looking forward to running a business where every scoop you serve puts a smile on someone’s face? Ice cream is one of those universal treats that never go out of style. Whether it’s summer heat, a weekend plan, or just a mid-day craving, people love indulging
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Let's admit it. We've always had that 'Friend-or-Foe' wali relationship with them. From banters, pillow fights, trolling, and sharing memes to the constant leg pulls, our siblings constitute an integral part of our lives. No matter how many times we fight with them or
📖 Learning
Are you a budding entrepreneur looking to foray into the food and dairy sector? Well, starting an Amul franchise in India could be a rewarding venture. Starting a franchise can be a great way to become a business owner without having to start from scratch. Amul, one of India'
According to various media reports, the Gujarat Cooperative Milk Marketing Federation (Amul), which sells goods under the Amul brand, has partnered strategically with Spain's Cooperativa Ganadera del Valle de los Pedroches (COVAP) to launch its signature milk product in both Spain and the EU. Before moving on to
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The franchise industry in India has been witnessing significant growth, with over 300 new franchise companies starting up every year. According to industry statistics, the Indian franchise business is expected to reach USD 140-150 billion in the next five years. Multi-unit franchisees account for 53% of all franchises in the
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Amul, the renowned brand synonymous with quality dairy products in India, is making waves in the United States with its latest venture. Amul is set to revolutionize the dairy sector by introducing its fresh milk to the US market soon. This will be the first time Amul's '
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Using celebrities as brand ambassadors have always been a great concept for any business. An ambassador's entire appearance is designed to capture customer attention, which is why companies are increasingly turning to celebrity brand ambassadors to sell their products. Incorporating a well-known celebrity into a brand enhances the
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India is a developing country where agricultural and dairy industries provide a living for the majority of the population. India produces more milk than any other country in the world. As of 2019, annual production was 187 million tonnes. Milk production accounted for over 4.2 percent of India'
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Businesses are always looking for new methods to interact with consumers, and they've started turning to moment marketing to convey their point over more effectively. Like you can see in cases here, firms were wise with their use of fads to attract folk's interest for a
Amul
Amul is an Indian dairy cooperative society based out of Anand that lies in Gujarat. The word 'Amul' is derived from the Sanskrit word ‘Amulya’ which means priceless or precious. This case study on Amul discusses the history of Amul, its business model, revenue, and the key factors
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Verghese Kurien was appointed as the Founder-Chairman of National Dairy Development Board (NDDB), headquartered at Gujarat, India. NDDB is an institution of national importance established by an Act of Parliament of India. He established the dairy cooperative, Kaira District Cooperative Milk Producers' Union Limited (KDCMPUL), popularly known as Amul,
Food Business
The business of food franchise in India is booming.If someone stocks a mad love for meals and goals to position cash into a cheap, that is the proper location for them.Food is a commodity with a cause with the aid of using no means to exit for demand.