Amul Joins Hands with COVAP to Bring Iconic Indian Milk to Spain!

According to various media reports, the Gujarat Cooperative Milk Marketing Federation (Amul), which sells goods under the Amul brand, has partnered strategically with Spain's Cooperativa Ganadera del Valle de los Pedroches (COVAP) to launch its signature milk product in both Spain and the EU.

Before moving on to other Portuguese cities like Malaga, Valencia, Alicante, Seville, Córdoba, and Lisbon, the rollout will start in Madrid and Barcelona.

Amul intends to enter additional European markets in the future, including Germany, Italy, and Switzerland. The Indian Embassy in Madrid hosted the formal launch event.

According to Jayen Mehta, managing director of Amul, this partnership will guarantee that the goodness of Amul Milk will nourish and invigorate all of our Spanish customers. Amul fresh milk is being introduced in Europe for the first time.

Amul’s Broader Vision of Global Expansion

In line with the goal of India's Honourable Prime Minister, Narendra Modi, to establish Amul as a worldwide dairy brand, Mehta emphasised India's larger aim for international dairy expansion, saying it is a great pleasure to convey the taste of India to the globe.

With almost 2,000 active farmer members, COVAP is a prominent Spanish cooperative that was established in Pozoblanco, Córdoba, in 1959. Over 400 million litres of milk are processed annually at its state-of-the-art dairy plant, which exports to over 30 nations, including the US, UK, and certain areas of Asia.

In his remarks, COVAP President Ricardo Delgado Vizcaíno stated that the relationship with Amul enables COVAP to collaborate with another cooperative to assist them in expanding their brand in Spain, which benefits not only the dairy farmer members of the brand but also those in India.

With 112 dairy factories spread throughout India, Amul, the largest farmer-owned dairy cooperative in the world with 3.6 million members, processes more than 12 billion litres of milk a year.

 With a revenue of over $11 billion, it is regarded by international rankings as the most powerful dairy brand in the world.

Amul Hiking Milk Prices to Offer More Benefits to Milk Producers

Amul increased the price of its fresh pouch milk nationwide by INR 2 per litre in April of this year. The cooperative underlined that the maximum retail price has increased by 3–4%, which is much less than the average rate of food inflation.

Amul made it clear in its statement that it gives milk producers 80 paise for every rupee made from the sale of milk and milk products. According to the statement, the price adjustment will support our milk producers in maintaining fair milk pricing and incentivising them to increase their output.

In the meantime, Mother Dairy raised prices by INR 2 per litre as well. According to the statement, Amul added 50 and 100 millilitres of extra milk to 1-litre and 2-litre cartons for over five months last year, further benefiting consumers.

In addition, starting in January, all markets saw a one-litre pack price reduction of INR 1. Amul explained that since June 2024, the price of fresh pouch milk has not increased.