🔍Insights
Why can’t we shop for necessities such as medicine online, if we shop for clothes, food, and electronics? 1Mg, situated in Gurgaon, India, is an online marketplace of medicines. It offers e-pharmacy, diagnostics, online consultation, and health content, among other things. Prashant Tandon, Gaurav Agarwal, and Vikas Chauhan launched
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Technology has advanced to such a level that, we are surrounded by some of the greatest inventions of humankind. Wherever we looked at, we are surrounded by electronic devices from smartwatches, to wireless speakers to wireless earbuds; all of these are keeping us preoccupied with their services. The tech market
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Remember the first time a baby held your finger with the whole of their hand? Or smelling your favourite flower? Take the intoxicating fragrance of lilies, or perhaps the sweet smell of a rose. How about the sour candies? The shooting, tingling sensations they send in your mouth. A trip
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Being an entrepreneur, you will have to have a business plan that stands out but is also realistic at the same time. You need to check your business plan and have a marketing plan that is flexible. It should give a reason, be convincing enough, generate curiosity for people to
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The service industry got swooned away with the entrance of Urban Company in the market. It came and created a huge place for itself in the business world. It came into people’s life no less than like a genie. People wanted to enjoy services like beauty, the spa at
marketing strategy
Marketing is, no doubt, the backbone of any company in the 21st Century. And when it comes to big brands, they leave no stone unturned for it. They have a vast research team to calculate the risks first. Then they have a separate marketing department that is always on the
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Would you be willing to use a messenger app for free that provides you with different features, all that you need? With a simple minimalistic user-friendly design. Allowing you to connect with your friends, text them with Bitmoji, GIFs, a wide range of filters to choose from, emojis, stickers, fulfilling
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Wai Wai noodles is an Instant noodle brand. It has a completely different fan base for the people in Nepal, India. Here is the reason? The brand has had its presence since the year 1972, starting in Nepal. Now offers its noodles to 32 different countries. The message the brand
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We are well-familiar with the popularity of Asian Paints in India. The company was established in 1942 as a paint manufacturing firm. Asian Paints has been the leading paint company for over 70 years, since its establishment. Asian Paints is tremendous with its paint quality and apart from that, the
📖 Learning
The price of a product is in fact the exchange value that we assign for a particular product or a service. It is in fact the only element of marketing that has a direct impact on the income of the company. This is the main reason why our pricing strategies
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As water is important in life, the meat will be comprising a significant percentage of the food market for years. Butcher’s shop providing fine cuts of meat and expert service. Butcher’s shops are still popular among loyal customers that value the traditional experience. Passion and knowledge are key
📖 Learning
Sometimes being aggressive is seen as a bad thing but aggressive marketing could be one thing that turns your average business into something that becomes an integral part of your community. Aggressive marketing is an offensive strategy that uses exciting tactics to generate a response from your audience. Using aggressive