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KFC, the popular brand of the parent firm YUM! The brand is among the biggest fast-food chains in the world. After being around for more than 75 years, KFC's original fried chicken recipe continues to gratify consumers' taste buds because it is so delectably delicious. KFC employs
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Christmas, the festival celebrating the birth of Jesus is also an occasion for sharing love, gifts, and whatnot. Christmas is one of the most celebrated festivals in the world. As a result, this most anticipated and awaited holiday season brings about a lot of happiness and business opportunities too. Pre-planning
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This article has been contributed by Abhinav Jain, CEO & Co-founder, Almonds Ai. Last Diwali, I found myself standing in a crowded market, surrounded by vibrant colors, the smell of sweets in the air, and the endless buzz of people. Everywhere I looked, people were bargaining, buying gifts, and preparing
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This article has been contributed by Vitasta Kaul, Chief Marketing Officer of Hoopr.ai. In today’s competitive marketplace, startups face a significant challenge: how to effectively market to a dynamic and ever-evolving consumer base. For early-stage companies, it is crucial to understand consumer behavior to drive growth, build brand
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Conceptualizing the 5 Star chocolate bar's classic tagline “Do Nothing” has been reimagined, which takes it to a whole other level. Ogilvy has made history time and again with its amazing ad campaigns. There's this common belief that brands need to go out of their way
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Have you ever bitten into a delicious momo and thought, "I wish I could sell these"? Well, great news! Starting a momos business in India is not only feasible but also potentially very profitable. Momos, which are a type of dumpling originally from Tibet and Nepal, have become
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India's mega unicorn, Bengaluru-based Flipkart, is about to list in the US market. Sachin Bansal and Binny Bansal, the founders of Flipkart, are former IIT Delhi graduates. They quit their lucrative positions at Amazon to pursue their startup dreams. As a result, in October 2007, Flipkart started its
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If you have a little bit of interest in the equity or stock market, you must have come across the name Zerodha. It is one of the dominant brokerage platforms that facilitate five million+ orders daily. To be very honest, after the 2008 financial crisis, many big corporate houses have
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Britannia Industries Limited is an Indian food firm formed in Kolkata in 1892 with a small investment of Rs. 295 and is now headquartered in Mumbai. The firm is most known for its many brands of biscuits, but it also sells a wide range of packaged foods, dairy products, and
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Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement. In September 2017, Acko
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boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided
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Berkshire Hathaway Inc. is a highly diversified American multinational conglomerate holding company headquartered in Omaha, Nebraska, United States. The company has a rich history, dating back to 1839 when it was established as a textile manufacturer. However, under the visionary leadership of Chairman and CEO Warren Buffett and Vice Chairman