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Britannia Industries Limited is an Indian food firm formed in Kolkata in 1892 with a small investment of Rs. 295 and is now headquartered in Mumbai. The firm is most known for its many brands of biscuits, but it also sells a wide range of packaged foods, dairy products, and
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Reebok, the powerhouse brand in the world of sports and fitness, has been a trailblazer for many years. From its iconic sneakers to its innovative apparel, Reebok has been a consistent source of inspiration for athletes and fitness enthusiasts alike. With its cutting-edge technology and commitment to fitness, Reebok has
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There exists a brand that effortlessly embodies the essence of sophistication, creativity, and boldness - Prada. Since its inception, this Italian luxury fashion house has etched its name into the annals of fashion history, captivating the world with its visionary designs and unwavering commitment to excellence. With an unrivaled blend
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In the age of digital communication, where the power of connection lies at our fingertips, SMS marketing has emerged as a potent tool for businesses to engage with their audience on a personal level. As the demand for effective mobile communication strategies intensifies, the realm of SMS marketing tools has
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India's edtech industry is valued at $7.5 billion in 2024, and is projected to grow to $29 billion by 2030. One name stands out: Physics Wallah, an Indian unicorn edtech startup founded in 2016 by Alakh Pandey and Prateek Maheshwari. Today, the brand is a household name
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Acko is a digital-first, direct-to-consumer insurance company founded in 2016 by Varun Dua, Chief Executive Officer. Acko operates technology and services platforms focusing on delivering exceptional customer experiences. The company is driven by its unwavering commitment to creating superior value propositions for customers and enhancing engagement. In September 2017, Acko
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As an online shopper, Myntra is the go-to app for most people who want fashion-forward clothes at reasonable rates. However, this Indian eCommerce company is not only known for its variety of products but also for its innovative marketing strategies. But why is Myntra one of the top eCommerce names
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In the fiercely competitive snack food industry, Lay's has risen to become a global favorite. With its delectable range of chips and a continuous stream of new and exciting flavors, Lay's has solidified its position as the go-to brand for chip lovers worldwide. This article explores
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Apple Inc. is a world-renowned name for innovation and breakthroughs in the consumer electronics and computer industry. Apple is known to be one of the greatest marketers of all time because it understands that marketing is one of the most crucial aspects of a business venture, which greatly determines its
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KFC, the popular brand of the parent firm YUM! The brand is among the biggest fast-food chains in the world. After being around for more than 75 years, KFC's original fried chicken recipe continues to gratify consumers' taste buds because it is so delectably delicious. KFC employs
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If you have a little bit of interest in the equity or stock market, you must have come across the name Zerodha. It is one of the dominant brokerage platforms that facilitates five million+ orders daily. To be very honest, after the 2008 financial crisis, many big corporate houses have
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Unless you are living under a rock, you might have heard about the company name Mamaearth. Not only this, you must have heard about the marketing strategy of Mamaearth when you have been in marketing for a while. And it is a brand that is well-known among its customers. We
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Adidas, the second-largest sportswear manufacturer in the world, is a German Multinational corporation founded by Adoft Dassler. Adidas is mainly a sportswear manufacturer with the categories of clothing, shoes, and other accessories. Looking at the beginning of Adidas was started in a house owned by Adolf's mother in
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boAt is a leading consumer electronics brand founded by Sameer Mehta and Aman Gupta. Keeping in mind these three goals, the brand is to bring affordable, durable, and fashionable audio products and accessories to the millennials. These two understood the need and the gap in the Indian market and decided
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Today, there are tons of startups that have evolved in India in various industries and verticals. One such industry that has seen immense growth in the last decade is the Indian cosmetics industry. 8 years back, when e-commerce platforms were emerging in various sectors, people started to give importance to
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OYO Rooms, also known as OYO Hotels & Homes is the third-largest hospitality chain by room count providing a comfortable room stay and ensuring the acceptability of the services by the OYO's customers in more than 80 nations. Incorporated in 2013 by Ritesh Agarwal (one of the youngest
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There’s something timeless about leather. It’s a statement of craftsmanship, durability, and luxury. From sleek handbags to rugged boots, leather goods have a universal appeal that transcends trends. If you’ve ever dreamed of turning your passion for leather into a thriving business, you’re in the right
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DMart is the largest supermarket chain in India offering quality products at a cheaper price. The company maintains the highest level of customer base and is perceived as one of the fastest-growing chains in the retail business. Therefore, this achievement cannot solely be accredited to a well-organized supply chain management
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In this fast-moving world, who has the time to have a set up in their living room to sit back and watch the cricket match? That’s where Mr. Pankaj Chhaparwal’s brain clicked and he came up with the idea of Cricbuzz. Cricbuzz was founded in 2004 and was
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Carlsberg, one of the world’s most renowned beer brands, is synonymous with quality, innovation, and a commitment to excellence. Popularly known to the world - sustainability is a core pillar of Carlsberg's identity, reflected in its ambitious “Together Towards Zero” program, which targets zero carbon emissions, zero
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Christmas, the festival celebrating the birth of Jesus is also an occasion for sharing love, gifts, and whatnot. Christmas is one of the most celebrated festivals in the world. As a result, this most anticipated and awaited holiday season brings about a lot of happiness and business opportunities too. Pre-planning
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This article has been contributed by Abhinav Jain, CEO & Co-founder, Almonds Ai. Last Diwali, I found myself standing in a crowded market, surrounded by vibrant colors, the smell of sweets in the air, and the endless buzz of people. Everywhere I looked, people were bargaining, buying gifts, and preparing
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This article has been contributed by Vitasta Kaul, Chief Marketing Officer of Hoopr.ai. In today’s competitive marketplace, startups face a significant challenge: how to effectively market to a dynamic and ever-evolving consumer base. For early-stage companies, it is crucial to understand consumer behavior to drive growth, build brand
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Conceptualizing the 5 Star chocolate bar's classic tagline “Do Nothing” has been reimagined, which takes it to a whole other level. Ogilvy has made history time and again with its amazing ad campaigns. There's this common belief that brands need to go out of their way