🔍Insights
The entirety of the media rests on three main pillars - Earned Media, Paid Media, and Owned Media. Paid media refers to digital and analog advertising that includes social media, newspapers, and billboards. Owned media is any material that is published directly by the brand either as the company’s
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Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks. What is a backlink? A backlink, also known as an inbound link or incoming link,
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Search engine optimization (SEO) is crucial for any business that wants to be visible online. One important aspect of SEO is understanding your competitors and their strategies. In this blog post, we will be discussing the top SEO competitor analysis tools that can help you gain insight into your competition
💻 SaaS
Whether you're a startup or have a well-established online presence, Search Engine Optimization (SEO) is critical for your SaaS company to stay ahead of the competition. You want to see a return on your digital marketing effort, regardless of how much you spend (ROI). In comparison to other
Marketing 📢
Are you looking for a career that is full of creativity, innovations, and applies to every existing industry with a plethora of job roles? If yes, that means you are looking for a job in the Digital Marketing industry, which is evolving at an extremely rapid rate and has a
📖 Learning
The internet and online infrastructure in India have expanded exponentially resulting in the corresponding growth of the eCommerce industry. As per Statista, there are over 658 million active internet users in India. While the pandemic acted as a stimulus for people to switch to online modes of shopping, government policies
📖 Learning
Are you not getting any organic traffic on your website even after implementing all the SEO strategies? Do you constantly write 2-3 articles daily but, still are not able to rank even a single article? Is your SEO agency going downhill? Have you come to believe that SEO is dead
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The process of improving the quality and quantity of website traffic to a particular web page or website through search engines is called Search Engine Optimization – SEO for short. What SEO does is target unpaid traffic – also known as ‘natural’ or ‘organic’. This kind of traffic originates from image searches,
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Traffic is vital in whatever online venture out there. With the ever-accessible help of the internet, driving traffic to new and existing sites has become much more convenient. The internet has successfully created a medium for business-to-business and customer-to-business interactions resulting in mutually beneficial transactions. Several website owners and online
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In this present world, there had been an evolution of various marketing types over the past few years but nothing can beat the rise of B2B marketing. This article is going to guide you with the best tips on how to boost your B2B inbound marketing, therefore keep reading. The
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When you’re starting a business, one of the most important decisions you need to make is which type of company structure you’ll have and who will fill each role. To help your business succeed, you need employees that are dedicated and willing to do whatever it takes to
📖 Learning
The reputation of your brand will have a direct impact on your sales. Analyzing what people think about your brand is very important. If people are talking negative things about your brand or even worse, not even talking about it then you are in serious trouble. Your brand name should