Do you remember the last jingle you heard? Yes, right? Because jingles are the best way to catch people's attention. In advertising, jingles are widely preferred for various commercials and campaigns.
Companies chose some very fascinating and catchy songs for their campaigns and ads. Because we are well familiar with the fact that jingles hold a very intriguing way to stabilize our minds and even without our knowledge, we sing them throughout our day.
Jingles are the most significant marketing tool that has been used for more than 60 years.
There are tons of jingles that we still remember from old times. Companies that chose jingles in their ads aimed to reach the minds of every individual and that's why they chose something that easily is remembered by its audience.
The campaigns are still alive in our subconscious irrespective of when they aired. In this article, we have discussed how jingles are proven to be one of the most powerful marketing tools and some of the very exciting ad jingles of all time. Let's get started!
Jingles: A powerful marketing tool
Jingles play a very significant role in advertising. It makes the ad more exciting and eye-catching. With exciting songs in between ads, helps the company to reach more audiences. However, there is some very essential role of jingles in the advertising sector. Such as:
A significant marketing tool
When you attach a well-known song to your product, it attaches the emotions of the song as well as people to your brand. Audio branding is very influential when it comes to promoting your product.
Jingles; yet another recognized brand component
Jingles are a well-known part of your brand. Because when you attach a jingle with your product, it works as the brand's tagline or sometimes, even logo. Audio can functionally push consumer recall.
Very easy to remember
Jingles holds the power to get into our subconscious and get stuck in there. This is because when we use a pop song with interesting lyrics over and over again, it catches people's eyes and they memorize it.
Can cut through Noise
Jingles are used to wipe out the jumble around of the oversaturated and high-competitive work. It provides deep comfort and attachment to the consumers and they get more attracted towards your brand.
Jingles are known to activate dozens of brain lobes simultaneously. As music holds a way to entrench information into the psyche of the consumers. Therefore, it's known to be very manipulative as it alters our minds of thoughts regarding the brand.
Top Ad Jingles of all time
Nike: Just Do It.
In the 1980s, Nike produced products exclusively for marathon runners. With the fitness craze among the people, Nike's marketing team decided to get a fancy benefit from it. Also, Reebok who at that time was succeeding more than Nike was its biggest competitor. In order to beat the competition, Nike formulated the "Just Do It." Campaign in the late 1980s. This campaign was a huge success.
Oscar Meyer Hotdogs: I Wish I Was An Oscar Meyer Wiener
The jingle first aired in 1965 and was a huge success. The campaign was used for several campaigns for decades. In this ad, Oscar Meyer featured a little boy- Andy Lambtod who was holding a sandwich and fishing rod while singing, "My Bologna has a first name 'O-S-C-A-R'.." Meanwhile, he was running. The ad was highly praised and people were fond of its jingle.
Coke: Share a Coke
Coca-Cola as being a well-established popular brand appealed to the people by mentioning their name on Coke's bottle.
This campaign was initiated in Australia in 2011, followed by the U.S later on. They printed the first names of the customer on the front of the bottle in the company's original font. Also, there were custom bottle options available. Through this campaign, Coca-Cola received great attention.
Kit Kat: Give Me a Break
The jingle aired in 1993 for the commercial of Kit Kat. "Give Me a Break" jingle was very intriguing and the company even added a countdown at the beginning just as any band would do. They counted it down and then, the jingle would play. This was very fascinating and brought enormous sales of Kit Kat Bars.
McDonald: You Deserve a Break Today
The mega-brand McDonald used this jingle for its various commercials for almost two decades. This was the company's major jingle for all its commercials. 'You Deserve a Break Today' was promptly used in tons of different campaigns with the same purpose of promoting the brand and its products. This was a huge success and people around the globe were so fascinated by the music.
Dr Pepper: Wouldn't You Like To Be A Pepper Too?
We all heard about the famous "Wouldn't You Like To Be A Pepper Too?" jingle from Dr. Pepper's commercials. The commercial was so hit that it even launched an actor's career with great height and lengthened another's.
It was David Naughton who was featured in Dr. Pepper's commercial and later acted as the main character in the John Landis film- An American Werewolf in London.
The next actor was Ray Bolger who performed the "I'm a Pepper" dance in the commercial, and later got a role of the Scarecrow in The Wizard of Oz.
Jingles works as the best marketing tool in order to promote the brand and its products. It can catch our ears and get into our minds and even without knowing, we sing it along with the commercial. It doesn't matter how good your jingle is unless it fits perfectly with your brand name, idea and promotions.
The listeners would ignore the crafty techno beat but with a jingle, they would surely stop by and listen. Jingles highly impact the brand and its products. This brings a better connection with the audience and they feel comfortable with your brand. When they associate your jingle with your brand, the relationship between you and your customers improves and they'll choose you whenever they need you.
What are some catchy jingles?
What are some catchy jingles?
McDonald's "I'm Lovin' It", Kit Kat "Give Me a Break", and Oscar Mayer "I Wish I Was an Oscar Mayer Weiner" are some of the most catchy jingles of all the time.
What is an ad jingle?
A jingle is a short song or tune used in advertising to catch people's attention.
What was the first jingle?
The first jingle to be broadcasted was by General Mills, “Wheaties – “the best breakfast food in the land” and it was first heard on Christmas Eve of 1926.