Endorsements are a type of advertising that employs well-known personalities or celebrities who have a high level of public recognition, credibility, regard, or understanding. Such people act like spokesperson who promotes a product or service and confirms the claim and stance of the brand by using their names or photos to promote it.
The more well-known an endorser is, the more expensive it might be to use that individual to promote a product but this investment could give them benefits worth millions and billions.
Are Celebrities Effective for Tech Endorsements?
Celebrities govern the sphere of marketing and advertisement in the present era because celebrity endorsements assist make a business's products or services memorable and relevant owing to having a well-known figure associated with the brand. Celebrities aid in telling a brand's story and keeping you interested.
These motions assist marketers in connecting with their target audience and achieving the overall goal of generating purchasing behaviour. Numerous studies show that celebrities have perceived competence and credibility, and it is clear that marketers prefer celebrities since customers pay attention because they want to be like them and live their lifestyles.
Like every other industry, the tech industry has also understood this strategy of advertisement and have started featuring celebs to promote their brand to a maximum audience. One thing that has been understood is that if they have to connect with their target customer then they have to make someone their brand ambassador who is having a relevant root or past with the kind of product they are selling.
There should be a connection that make the viewers glued to the screen when they saw the celeb promoting any particular brand. It should not be like this that a celeb known for having baldness for ages is promoting a hair growing shampoo or oil. So, any tech brand endorsement should be done by a celebrity who is kind of tech-savvy and if we think about celebrities who fit completely or much for this role, we come through a few names in which some we are going to mention in detail as who they are and why they should be considered as best. These are the best celebrity for tech brand endorsement according to us.
Top 4 Tech-Savvy Celebrities for Tech Endorsements
1. Robert John Downey Jr.
This guy needs no introduction, as we all must have seen almost his every film and know him as Ironman but for those who are having no idea who he is and why we have named him at the top of our list, let me tell you that he is a producer and actor from the United States. In his youth, his career was marked by critical and popular success. He is one of the topmost paying actors in Hollywood.
He has a huge crush on the field of technology, it must be the reason behind his iconic act in the sci-fi movies he has done which gave viewers overwhelmed feeling of believing what we are seeing is connectable.
Robert has been featured in many ads and has promoted it through his tech-savvy knowledge and selling skills. He has been the face of OnePlus phones. While he isn't a coding genius like Stark or a superhero like Iron Man, Downey isn't a slacker when it comes to technology.
He had started Downey Ventures which was founded in 2011 with the intention of becoming an angel investor in tech-related startups and consumer entertainment enterprises. He's also the guy who wants to use artificial intelligence and robotics to save the planet. He quickly added that he doesn't know everything, but he's prepared to do whatever it takes to make the world a better place.
Many people nowadays join his name with Elon Musk and say that he resembles him in reel life but what all intentions he has having for a brighter age of technology makes him iconic in real life too
2. Ellen DeGeneres
Not many of you would have guessed how tech-savvy Ellen DeGeneres, the most confident and witty lady on the syndicated television talk show The Ellen DeGeneres Show, is. She likes her Bose headphones and little quick cameras, but her passion for technology isn't confined to shopping. DeGeneres is an investor in Stamped, an app that allows users to review and track all of their favourite things.
She also has her own firm, Ellen Digital Ventures, which she co-founded with Warner Bros. and has already released two games, "Psych!" and "Heads Up!" She knows how to make the most of the tech industry. She is an inspiration for many.
3. Bruno Mars
Bruno Mars is a world-renowned singer and is well-known for his stage presentations, his showmanship, and his ability to perform in a variety of musical styles such as pop, R&B, funk, soul, reggae, disco, and rock.
Bruno Mars has been making some sensible business decisions when he isn't releasing iconic music covers. The Grammy-winning singer was an early investor in the music business Chromatik in 2012. Chromatik creates digital sheet music for the web as well as the iPad.
Not a bad investment for a musician like him. As if that wasn't enough, Bruno decided to become green by supporting the NJOY electronic cigarette firm. In an interview, he said that - "These days, I've started using NJOY Kings instead of cigarettes, and I'm sticking to it," Mars added. "I believe in the product and the mission of the firm." He is not only investing in the idea but also promoting it in a way that is conveying in a superb way.
4. Leonardo DiCaprio
Last but not least or should say the most lovable and one of the most well-known players in the industry of acting is also a full-time startup counsellor to one of the market's most popular social mobile sites. Leonardo DiCaprio is an early investor in Mobli, a photo-sharing site that competes with Instagram and Viddy.
DiCaprio invested $4 million in the startup in 2011. This contribution aided not only technology development but also marketing and public relations. His presence has also drawn a large number of celebrity figures to the site, which is fantastic – especially for a social media hub.
Who is the most famous celebrity
Dwayne Johnson is one of the most famous celebrities of 2021.
Who are some of the tech-savvy celebrities?
Ellen DeGeneres, Leonardo DiCaprio, Jessica Alba, Robert Downey Jr are some of the tech-savvy celebrities.
Which celebrities can code?
Ashton Kutcher, Chris Bosh, Cory Booker, Karlie Kloss, and Jimmy Fallon are some of the celebrities that can code.