Utilising Digital Marketing: Insights from Women Entrepreneurs

Subham Kumar

Mar 5, 2024 — 7 min read

Utilizing Digital Marketing: Insights from Woman Entrepreneurs

Digital marketing has now become very important for business growth—it's not just an option anymore, but a necessity for success. For women entrepreneurs, it's an empowering avenue to make their mark in competitive markets. In celebration of International Women's Day, we reached out to some inspiring women entrepreneurs to learn how they utilize the power of digital marketing.

Now, let's explore their insights. Join us as we uncover their practical tips and experiences, offering heartfelt guidance to fellow women entrepreneurs on their journey to online success.

Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication
Avani Jaiswal Marla, Co-Founder, RMT
Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media
Saloni Anand, Co-Founder, Traya
Priyanka Salot, Co-founder, The Sleep Company
Ayushi G, Founder of Provoqe Media LLP
Rinku Suchanti, Co-founder, FIKAA
Nidhi Singh, Co-Founder Samosa Singh
Shambhavi Singh, Director at Royal Heritage Haveli
Arpita Katyal, CEO, Roperro

Neha Bahl, Founder/Media & Brand Communication Expert, Qube Communication

Utilizing the power of digital marketing can be a powerful tool for women entrepreneurs to grow their businesses and establish their brand presence. Like, you can Leverage Social Media Platforms, Build a Community or host live Q&A sessions, Offer Value-Driven Content, Network, and Collaborate. And most importantly whatever you do, be consistent and stay authentic with your content.

Avani Jaiswal Marla, Co-Founder, RMT

With the advent of the digital age, where consumers are continuously connected through mobile, internet, and social media, it's important to engage with them where they are. Women innately have strong communication skills, making us proficient at navigating digital platforms for effective brand interaction. Global Entrepreneurship Monitor report says, women now constitute 41% of the global entrepreneurial workforce, a noteworthy increase largely attributed to the digital revolution. By strategically employing social media and other digital channels, we can not only reach our target audience but also create significant connections that propel business growth.

Sangeeta Sharma, Senior Marketing Head, Mrig Sight Media

Usage of digital marketing effectively involves more than just pushing goods and services—it also involves developing an engaging story for your target audience. Accept your individual viewpoint and life experiences to build genuine relationships. Use social media channels to interact with your community and spread the word about your message. To efficiently contact potential customers, use tailored advertising. Don't be scared to try out various tactics and be flexible to adjust to evolving trends. As a female entrepreneur in the digital era, you may increase the volume of your voice, broaden your audience, and have a big influence by utilizing digital marketing.

Saloni Anand, Co-Founder, Traya

In today's world, being online isn't just an option—it's a necessity for any business to thrive. Digital marketing is the key, using platforms like social media, emails, and SEO to connect with your audience. But for women entrepreneurs, it's more than just marketing—it's about being authentic and building a brand that people trust and relate to. Crafting content that speaks to your audience's needs is crucial, and using data-driven insights to guide your strategies ensures you're hitting the mark. Videos are powerful tools for telling your story and engaging your audience. And don't forget about building a community online—loyalty is built through connection. Collaborating with influencers and staying on top of trends keeps your brand visible and relevant. Continuous adaptation to digital trends and technologies is vital, to keep a brand competitive and relevant in the fast-evolving digital arena.

Priyanka Salot, Co-founder, The Sleep Company

Digital marketing is the most effective tool for every entrepreneur, whether they are just starting out or already have a successful business. The potential of digital marketing can be maximised by communicating the brand vision to the audience, providing captivating content, and effectively harnessing social media to engage with the audience. Digital marketing is a powerful tool for women entrepreneurs to talk about their journey and create visibility for their brand. It helps in creating a community and helping each other grow thereby solving the challenges of the society.

Ayushi G, Founder of Provoqe Media LLP

In the vast landscape of possibilities, digital marketing can be a powerful ally, rather than just a tool. You can use it to amplify your voice, transcend boundaries, and shape your narrative. The digital space is one where innovation knows no gender, so you can break free from constraints and carve your niche. By harnessing the boundless power of digital marketing, you can transcend boundaries and shape your success. Your online presence is not just a showcase; it's a dynamic force that can shape your future. You can embrace the digital realm with resilience and creativity, breaking the chains of traditional norms.

Social media, content strategies, and data analytics are your tools of empowerment in the virtual world. Your voice knows no limits, and your brand can resonate globally. By navigating the algorithms, you can grab the moment and let your story unfold online. Digital marketing is not just a strategy; it's your weapon to revolutionize and lead.

Rinku Suchanti, Co-founder, FIKAA

Our target audience is primarily women between the ages of 20 and 45. This group is greatly influenced by social media and is probably the savviest consumer of digital marketing. Most of their shopping, entertainment, and social contact is on digital platforms. Therefore, while marketing our women-centric investment app - FIKAA, we were logically drawn to claim the digital space. As a woman entrepreneur, albeit not from the same age bracket, I understood the appeal of digital marketing as its consumption is literally in your hand – your mobile device.

FIKAA—the app—is geared to empower women to be financially literate and financially independent. We are spreading awareness exclusively through Digital Marketing.

Nidhi Singh, Co-Founder Samosa Singh

As a woman entrepreneur, leveraging the possibilities of digital marketing means more than just reaching a broader audience; it also entails gathering meaningful insights to influence strategic decisions. We can efficiently change our marketing strategy, optimize investments, and maximize revenues by delving into analytics tools and evaluating various variables. Digital platforms offer unparalleled visibility and interaction across several channels, allowing us to expand our brand presence and influence. With few resources, digital marketing becomes a powerful tool for growth and success.

Shambhavi Singh, Director at Royal Heritage Haveli

Digital Marketing empowers us to spread our message and purpose to an audience as wide as can be, spread to the world in places you would have never dreamed of! Maintaining active profiles on social media, for your brand, and yourself, if you can juggle both, helps cultivate a following that is not just a number but a community of people across the globe, who resonate with your brand philosophy.

As a chef, I could share recipes and food experiments online, and even conduct interactive cooking classes, I have taken a few myself.`

It also always helps to have feedback posted online, this goes a long way in building legitimacy for your brand, which brings potential clients to approach you. A regularly updated website keeps you on trend and clients have easy access to information, which helps convert orders faster.

Arpita Katyal, CEO, Roperro

Digital marketing is like a magic wand for entrepreneurs. It's a way to make your business shine brighter and reach more people. By using social media, emails, and creating fun content, you can tell your story and connect with more people. Digital marketing allowed us to reach out to the world beyond boundaries and helped us to explore unchartered territories. You can directly interact with your customers and understand their aspirations from your product- all on a real-time basis. This helps us as new businesses to make course corrections whenever needed.