Acadzo Success Story: Empowering Young Minds and Revolutionizing Math Learning

Muskaan Kapoor

Aug 8, 2023 — 11 min read

Acadzo Success Story: Empowering Young Minds and Transforming Math Education

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Acadzo.

In today's ever-changing world of learning, technology and mind sports are coming together in exciting ways. E-learning, which is learning through computers and the internet, is making education more interactive and interesting, especially since the pandemic. At the same time, mind sports, which are similar to activities that challenge your brain, are gaining great popularity for boosting critical thinking skills. A company that's doing great in this area is Acadzo, a fun learning ed-tech platform. Acadzo has entered the mental sports sector with the aim of empowering young minds and revolutionizing the way math is learned and perceived.

In this article, let's explore the captivating journey of Acadzo, its vision, founders, growth, challenges, and the company's invaluable contribution to shaping the minds of young learners.

Acadzo - Company Highlights

Company Name	Acadzo
Headquarters	Mumbai, Maharashtra, India
Industry	E-learning
Founder	Vimesh Dedhia, Jinal Dedhia
Website	acadzo.com

Acadzo - About
Acadzo - Industry
Acadzo - Founders
Acadzo - Advisors and Mentors
Acadzo - Startup Story
Acadzo - Vision and Mission
Acadzo - Name, Tagline, and Logo
Acadzo - Product/Service
Acadzo - Launching Company Strategies
Acadzo - Customer Acquisition and Retention Strategy
Acadzo - Challenges Faced
Acadzo - Marketing Campaigns
Acadzo - Growth
Acadzo - Awards and Achievements
Acadzo - Competitors
Acadzo - Future Plans

Acadzo - About

Acadzo is an educational learning platform that offers interactive courses with a focus on mental math and cube solving for children aged 5 to 14. Learners have the option to choose from both offline and online courses provided by the platform's centers. Each course consists of 6 levels, beginning at Level 1 (Root) and ending at Level 6 (Mastery Plus).

Acadzo - Industry

The industry Acadzo has entered is the e-learning and mind sports sector. The e-learning industry has been steadily growing even before 2021. The advancements in technology, increased adoption of online education, and rising interest in mental sports have all contributed to its expansion. With the acceleration of digital learning and the increasing recognition of the importance of mental math skills, it is likely that the industry will continue to experience growth in the next five years.

Acadzo - Founders

Vimesh Dedhia and Jinal Dedhia are the founders of Acadzo.

I can say with certainty that not every entrepreneur has the privilege of having their spouse as the platform’s co-founder, said Vimesh, Co-founder of Acadzo.

With a shared vision of revolutionizing mental math education for students, Vimesh's wife Jinal and he co-founded Acadzo to provide a comprehensive learning experience that helps unlock students' critical thinking skills and cognitive abilities.

Jinal Dedhia

Jinal is a seasoned educator and rising entrepreneur with over eight years of experience in mental math education. Her background in commerce combined with her STEM certification makes her a highly accomplished and committed mentor driving student empowerment at Acadzo. Her educational background played a significant role in shaping her path toward the education industry, mind sports, and mental growth. As Acadzo's lead trainer, Jinal seamlessly combines her knowledge and expertise with her natural affinity for children, allowing her to create a nurturing environment for every student. Under her training and guidance, students have achieved an incredible total of 145+ world records in mental math championships.

As the co-founder of Acadzo, Jinal dedicates her efforts primarily to the educational and technical aspects of the platform. Her responsibilities encompass the development of Acadzo's exclusive software and website, ensuring a user-friendly and interactive online and offline learning environment for young students.

In her role as the lead trainer at Acadzo, Jinal plays a pivotal role in shaping the platform's educational content and fostering a positive learning environment. She takes on the responsibility of mentoring and guiding the team of trainers, empowering them to deliver interactive courses that engage students and ignite their love for mathematics. Through comprehensive training sessions and continuous support, Jinal ensures that the trainers are well-equipped to provide an inspiring and impactful learning journey for every student.

Vimesh Dedhia

Vimesh is a passionate advocate, educator, and STEM-certified professional in mental math. As the co-founder of Acadzo, Vimesh's primary focus centers on handling business operations and external relations for the educational learning platform. He takes great pride in managing the process of tying up with schools and other learning centers, allowing the platform's reach and impact to extend on a broader scale. By establishing strong partnerships with educational institutions, Acadzo gets the opportunity to introduce its interactive courses and mental math curriculum to a diverse group of young learners.

Vimesh also spearheads business development activities. This entails identifying potential growth opportunities and formulating effective strategies to position Acadzo as a cutting-edge e-learning platform. By constantly seeking new avenues for expansion, he is committed to bringing greater visibility and influence to Mind Sports, both on national and international levels.

Acadzo - Advisors and Mentors

Acadzo has been fortunate to benefit from the guidance of several esteemed mentors. The invaluable contributions of CA Navin Shah, Chandrakantji Gogri, and Jayesh Chheda have been pivotal in advancing Acadzo's professional journey. Their guidance, support, and expertise have been vital in helping Acadzo reach new heights as a brand.

Acadzo - Startup Story

The inspiration behind launching Acadzo is rooted in a strong belief in the transformative potential of mental math and its profound influence on young minds. Witnessing the remarkable achievements of Jinansh and Shanay Dedhia, the young sons of Jinal and Vimesh, both of whom hold numerous records in the India and Asia Books of World Records as the fastest human calculator and the youngest human calculator and pro cuber, served as a driving force for them to establish a platform that could unlock the potential of many more young learners.

To research and validate the idea of Acadzo, they conducted extensive market research to understand the demand for mental math and cube learning among parents and students. They analyzed trends in the e-learning industry and explored competitors' offerings to identify gaps and opportunities. They also sought feedback from parents, educators, and potential users through surveys and interviews to gauge their interest and pain points related to mathematics education.

The journey of ideation, design, and prototyping was a collaborative effort involving Jinal, Vimesh, and a team of dedicated educators and experts. They brainstormed and iterated on various concepts, designing interactive and engaging course modules that aligned with their vision of making math an exciting mind sport.

Acadzo - Vision and Mission

Vision: The ultimate vision of this cutting-edge e-learning platform is to act as a stepping stone to eradicate math phobia amongst young learners. The aim of the platform is to build students' confidence and cognitive thinking skills with specialized courses and curriculum.

Mission: The mission is to expand this platform and bring greater visibility and influence to Mind Sports on national and international levels.

As educators in the field of mental math, the core belief shared by the entire team is that math should be approached as an exciting mind sport rather than a daunting subject. Ultimately, Acadzo's goal is to empower students and cultivate a love for the subject that stays with them throughout their lives and helps shape their careers and futures.

Acadzo - Name, Tagline, and Logo

Coming up with the perfect name, tagline, and logo for Acadzo was an exciting and challenging journey that took the founders six months of brainstorming and creative exploration. They knew that the name had to embody the essence of their educational learning platform and evoke a sense of innovation and speed.

After extensive research and brainstorming sessions, the name "Acadzo" emerged as the perfect fit. The name is a combination of "Acad," which is short for academy, representing the platform's focus on education and learning. The second part, "zo," conveys the concepts of speed and efficiency. Together, "Acadzo" captures the essence of the platform, symbolizing a dynamic and rapid approach to learning.

The tagline for Acadzo is "Learn and Conquer." This tagline captures the essence of the educational learning platform. It reflects the founders' mission to empower young learners to conquer their fears of math and excel in their studies by providing them with the tools, knowledge, and confidence to succeed.

Acadzo Logo

The logo of Acadzo is simple and minimalistic. The incorporation of an arrow within the "A" subtly signifies growth and advancement, reflecting Acadzo's mission to propel students onward and upward in their educational journey. This design element visually communicates the idea that learning with Acadzo results in continuous improvement and success.

Acadzo - Product/Service

Acadzo is an e-learning platform for children who excel in mind sports in India. The aim is to bring to light the talent and achievements of these children while providing them with the recognition they deserve. The core focus of Acadzo is to provide learners with a holistic learning experience. Acadzo's Unique Selling Point is its user-friendly software, which covers all the necessary topics within the scope of mental math.

Furthermore, Acadzo has also developed a comprehensive curriculum and a software platform that can be used internationally to conduct global championships. To remove any obstacles that might stand in the way of a child's desire to learn and succeed, making Acadzo accessible both online and offline is a priority. The central goal is to completely drive away the fear of mathematics from the minds of each student, replacing it with a love and genuine passion for the subject.

Acadzo - Launching Company Strategies

Jinal and Vimesh initiated their journey by leveraging their networks and reaching out to existing clients. The effectiveness of word-of-mouth referrals proved to be a powerful tool in acquiring their initial users. The trust and credibility they had established through prior mentoring experiences attracted early adopters who were eager to explore their innovative educational platform.

With the launch of Acadzo, the duo was thrilled to witness the enthusiasm and eagerness among parents to introduce their young learners, aged 5 to 14, to the platform's specialized courses. The positive testimonials and feedback from these initial users reaffirmed the value they were delivering, further motivating them to continue striving for excellence.

Simultaneously, they recognized the significance of providing a seamless user experience on the platform. By actively listening to customer feedback, Jinal and Vimesh continually refined their courses, interfaces, and features, ensuring that their users' needs were met with the utmost care and attention.

Acadzo - Customer Acquisition and Retention Strategy

Since its launch, social media engagement, PR efforts, referrals through word of mouth, and direct interactions have been pivotal in attracting and retaining customers at Acadzo. Collaborations with educational institutions and showcasing success stories have significantly strengthened the platform's credibility. While the initial phase did not heavily rely on paid advertising, a gradual increase in the marketing budget was undertaken to reach a wider audience and drive growth as transitioning from 100 to 10,000 customers necessitates an escalated strategy.

Acadzo - Challenges Faced

Developing and establishing Acadzo as a brand presented the team with a fair share of challenges that required a substantial amount of time, effort, resources, and dedication. One of the key challenges was crafting a comprehensive curriculum that effectively imparts mental math calculations and cube-solving skills to young learners. The process of refining and perfecting the curriculum alone took approximately 735 days.

Apart from designing the curriculum for Acadzo, the team also had to create software to enhance the visual and auditory skills of the learners. Acadzo's exclusive software allows children to improve their typing and calculating speed while also helping them boost their scores and time. The process of developing this software itself presented several challenges, including creating a user-friendly interface, designing interactive exercises, and ensuring compatibility with different devices and operating systems.

Acadzo - Marketing Campaigns

Acadzo was launched with its "Math Se Daro Mat, Khelo" digital campaign. The intent of kickstarting the launch with the DVC campaign was to promote mathematics and Rubik's cube solving as fun mental sports. The campaign featured the Fastest Human Calculator, Jinansh Dedhia, who holds 110+ global world records. Comprising three distinctive videos, the DVC campaign emphasized the practical application of faster calculations instead of relying on calculators or rote memorization of mathematical operations. With these videos, they aimed to encourage young parents and students to explore Acadzo’s fun-learn programs and activities that are meant to unlock a child’s full cognitive potential.

Acadzo Launch with Math Se Daro Mat, Khelo Campaign | Acadzo Marketing Campaign

With this marketing launch initiative, the aim was to establish Acadzo as an all-inclusive resource for students looking to conquer their fear of mathematics through engaging learning activities and programs. The campaign elegantly illustrates the brand goal of ensuring a child's academic achievement and practical knowledge, leading audiences to place their confidence in Acadzo and their children's promising future.

Acadzo - Growth

It can be confidently stated that the future is online, and the future of Acadzo appears bright! The post-COVID era has witnessed a paradigm shift in the perception of online learning. What was once seen as an alternative has now become a preferred mode of education for many. As a result, the popularity of online classes has soared, with students and parents recognizing the flexibility, convenience, and personalized learning experiences that online platforms like Acadzo offer.

As the world increasingly relies on digital solutions, Acadzo's expansion and growth prospects are bound to accelerate. By leveraging the power of technology, Acadzo is working on continuously refining its offerings, introducing new courses, and catering to the diverse learning needs of students across different age groups and demographics.

The decision to provide both online and offline modes of classes has allowed Acadzo to tap into an expansive market of young learners. As the popularity of online classes continues to surge, the company is poised for significant growth and increased reach. The endeavor is to expand centers across Mumbai and bring specialized courses to students across India. Currently, efforts are focused on targeting schools to onboard mental math and cube learning courses with Acadzo.

Acadzo - Awards and Achievements

Here are the prominent awards and achievements of Acadzo:

The combined efforts and hard work of our students and trainers have resulted in the generation of approximately 145 world records.
Acadzo has also secured 37 international medals for India in various competitions.
Additionally, Acadzo has been honored with recognition by notable personalities for its contributions to the field. These include The former Chief Minister, Devendra Fadnavis, as well as former Governors Bhagat Singh Koshyari and CH Vidyasagar Rao.

Acadzo - Competitors

Cuemath, Camp K12, Best Brains, and Bhanzu are some of the top competitors of Acadzo in the mental math industry.

Acadzo - Future Plans

In the near future, the Acadzo team is excited about the expansion plans to establish more physical learning centers across Mumbai and eventually all over India. The team recognizes the importance of physical presence in delivering a more personalized learning experience. By expanding the physical centers, the aim is to create accessible hubs for young learners to explore the exciting world of mental math and cube learning, fostering a love for mental math and cube learning and creating an encompassing approach to the subject.

FAQs

What is Acadzo?

Acadzo is an educational learning platform that offers interactive courses with a focus on mental math and cube solving for children aged 5 to 14.

Who is the founder of Acadzo?