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Fast-moving consumer goods are products that sell quickly. It also comes at a relatively lower cost. They are being marketed in a lump-sum amount. So, we will cover the top FMCG companies in India that are working every day, all year round. Accounting for 50% of FMCG sales in India,
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A study conducted by McKinsey and Company shared a report, which explains why employees have quit their jobs, and the most common reason was a lack of career growth and advancement. Hence, it becomes important for companies to track the performance of their employees and groom them for future roles.
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In the realm of business, marketing becomes an inherent aspect. A successful marketing strategy can propel your business to unprecedented heights, especially in this digital age where nearly everyone is connected online. Digital marketing has emerged as a pivotal component of overall marketing efforts. In India, the digital marketing sector
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In today's digital age, businesses of all sizes and industries are turning to the Internet to reach and connect with their target audience. As more and more companies establish an online presence, competition is becoming increasingly fierce. In such a world, keeping an eye on competitors has become
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Porsche, a name synonymous with exhilarating high-performance automobiles, radiates unparalleled brilliance in the automotive realm. With a rich heritage spanning over seven decades, this iconic German automaker has left an indelible mark on the automotive landscape. Since its formation in 1931 by Ferdinand Porsche, the brand has consistently pushed the
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Unrivaled. Iconic. Timeless. These words encapsulate the essence of Rolex, the epitome of luxury and precision in the world of horology. From its humble beginnings to its current position as an unrivaled global powerhouse, Rolex has redefined the art of timekeeping and established itself as the coveted crown jewel of
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Nike, Inc. is an American multinational business that designs, develops, manufactures, markets, and sells footwear, apparel, equipment, accessories, and services on a global scale. Nike is a major player in the athletic world. The company pulled in revenue of over US$51.6 billion in its 2023 fiscal year and
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Step into the world of PUMA, the iconic sportswear giant that has dominated the global market with its unparalleled style and innovation. Since its formation in 1948, PUMA has sprinted ahead, leaving competitors in the dust and etching its name into the annals of sporting history. With a rich tapestry
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When it comes to marketing, every business has some tactics and strategies that help it to achieve the desired goals. A marketing plan describes a company's overall effort to acquire new customers. One of the most powerful marketing strategies a brand can employ is to have an excellent
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Gillette is a household name that has been synonymous with shaving and personal grooming for over a century. Founded in 1901 by King Camp Gillette, the company’s focus has always been on providing men with the best shaving experience possible. From the very beginning, Gillette revolutionized the way men
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The bold and brash multinational consumer goods corporation Unilever has left its mark on history. Unilever was founded in 1929 as a result of the union of a soap manufacturer and a margarine manufacturer. Since then, it has grown into an empire with a staggering 400 brands in its portfolio.
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Pepsodent is a brand of toothpaste that has been in existence for over 100 years. It was first introduced in the United States in 1915 and is now sold in many countries worldwide. Pepsodent toothpaste is known for its ability to fight against tooth decay and promote good oral hygiene.
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Indulge your taste buds in a delightful journey of frozen delights as we dive into the captivating world of Baskin-Robbins, a true ice cream empire. With a rich history and an insatiable passion for innovation, this America-based quick service restaurant (QSR) chain has captured the hearts of ice cream enthusiasts
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Brands like Magnum become instant favorites of people. The credit goes to the public relations team that works behind the scenes and creates mind-boggling marketing strategies and advertisements. These help the brand build its place in the market. And for Magnum, it's Unilever that is responsible for the
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A rebellious spirit emerged from the sunny shores of Costa Mesa, California, in a society where conformity ruled the streets. In 1966, Paul Van Doren, Gordon Lee, and James Van Doren came together to spark a cultural revolution through the creation of Vans. They had no idea that their bold
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The Italian automaker Fiat Automobiles S.p.A., usually referred to as FIAT, is recognized for consistently altering the automotive landscape. The Fiat 4 HP, the company’s first vehicle, came off the assembly line in 1899, and since then, it has grown into a major force in the automotive
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Britannia Industries Limited is an Indian food firm formed in Kolkata in 1892 with a small investment of Rs. 295 and is now headquartered in Mumbai. The firm is most known for its many brands of biscuits, but it also sells a wide range of packaged foods, dairy products, and
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Customers are an important aspect of any business, and it's a crucial task to maintain a good customer relationship. Customer Relationship Management (CRM) is a system or software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to
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When it comes to Software as a Service (SaaS) applications, payment processing usually involves either a shopping cart/payment checkout or the management of recurring/subscription payments. Both of these methods present unique challenges and opportunities for the SaaS platform. The right payment gateway can help you securely process payments,
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The world has moved so fast today that the way you manage your time is what gets you more money. With the world getting more competitive every other day, the better one manages their time, the better the business gets. One of the most practical things that a businessman can
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Reebok, the powerhouse brand in the world of sports and fitness, has been a trailblazer for many years. From its iconic sneakers to its innovative apparel, Reebok has been a consistent source of inspiration for athletes and fitness enthusiasts alike. With its cutting-edge technology and commitment to fitness, Reebok has
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Gucci, the iconic Italian fashion powerhouse, burst onto the scene in 1921 when Guccio Gucci decided to bring his visionary ideas to life. At the age of 40, he established the brand in Florence, forever imprinting his name on the world of luxury fashion. The renowned double G logo, a
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There exists a brand that effortlessly embodies the essence of sophistication, creativity, and boldness - Prada. Since its inception, this Italian luxury fashion house has etched its name into the annals of fashion history, captivating the world with its visionary designs and unwavering commitment to excellence. With an unrivaled blend
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Indulge your senses in the tantalizing world of Hershey’s, the chocolate empire that has captured the hearts of sweet enthusiasts for over a century. With a rich and captivating history, Hershey’s has become a household name, revolutionizing the confectionery industry with its delectable treats and innovative marketing strategies.