Festive seasons are always the best time to promote your products. There is a huge potential to increase the sale of your products and services by reaching new customers. Here are some of the marketing strategies you can use to promote your products and services during Holi the festival of colours.
Social Media Posts
You can create a social media post as a marketing strategy for Holi. You can create an image or a video where your product or service is advertised through the Holi theme. It can mainly include something related to colours. You can create any post with the theme colours.
You should ensure that it is creative, and is related to your product or service. Creative posts catch the attention of the audience which will help you increase the brand value of your product or service.
Social media is the best medium through which you can market your products as the majority of them use it. It is also one of the cheapest forms of promotion. 61% of the Indian consumers have said that they make their buying decisions through social media posts according to a report by Economic Times.
Discounts and offers
Providing discounts and offers during the festivals gives your customers a reason to buy the product. Always try reaching to a lot of people through promotions and word of mouth. Discounts during the festivals will increase your sales and make the customers happy as well.
Discounts and services will motivate your customers to use the products or services and as well as purchase them.
86% of the Indian consumers look forward to shopping during the festival season according to a report.
If you have an e-commerce website, then you can provide Sale days for the festive seasons. You can provide offers on a certain set of products for some days during the festive season.
As per the report mentioned earlier, 86% prefer shopping during the festive season and out of which 57% of the people prefer shopping through e-commerce websites. You can use social media posts for promoting discounts and offers.
You can try customizing your product according to the theme of Holi. This will increase your sales and will also act as a marketing strategy for your brand.
Consumers would prefer gifting their friends and families with customized gifts that are unique. The total size of the gifting market in India is 250,000 crore and is expected to grow by over 200% according to Technopark, which is India’s leading
Management consulting firm.
However, customized gifts are time-consuming and would increase the cost of production. If you have a small business, then you can provide a small Holi basket for different price ranges.
You can start different marketing campaigns during Holi. It can be online through social media or through offline events. Try relating it to the theme Holi. You can set a specific goal and try to achieve it by promoting the campaigns through a single-mode or through different modes.
Campaigns are mostly promoted through a tagline. Taglines will help consumers remember your product through it and increase brand awareness.
Social media campaign’s goals are mostly concentrated towards getting feedback from consumers, increasing the traffic on your websites, building email marketing lists all these would help directly in driving your sales.
Offline campaigns can include billboard posters, guerilla marketing, print ads, etc. These are mostly for the bigger business. If you have a smaller business, you can prefer social media campaigns. But ensure that you stick on to the theme Holi and colours.
You can choose other strategies according to your budget which includes traditional TV or newspaper advertisements, you can partner with new movie releases and organize some promotional events with them as there would be a wide range of superhit movies which will be released during the festive seasons. This can increase the sales and improve your brand name.
You can become a sponsor for certain events happening in and around the country. However, the events this year would be less crowded compared to previous years due to the Covid-19 restrictions.
Moreover, you can create some Holi-themed competitions and provide attractive prizes for the winners. Through this, you can increase the promotion of your brand and create awareness about your brand.
Through competitions, you can even collect information and contact details of your customers. This will help you promote your products and offers in the future. You can also follow up with them.
These are some marketing strategies that can be used by your business this Holi. These marketing strategies will leave a mark on your brand in the customer’s mind. They can create a lasting impression on both customers as well as your investors.
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