Berger Paints Business Model | How does Berger Paints Make Money?

Sushree Sangeeta Behera Sushree Sangeeta Behera
Sep 1, 2021 6 min read
Berger Paints Business Model | How does Berger Paints Make Money?

A business model is a criterion to find an orderly business-like way to open long-term value for a company while providing importance to customers and apprehending value through monetization schemes. It can be of any industry which has several assumptions to comprehend in the marketplace.

When it comes to wall paints, many multinational paint companies pop up in our minds. From which Berger paints is one of them. It was founded in 1760 by Lewis Berger and was incorporated in Kolkata, India in 1923.

About Berger Paints
Key Products and Services of Berger Paints
Target Audience of Berger Paints
Business Model Of Berger Paints
What's unique about the business model of Berger Paints?
How Does Berger Paints Make Money?
Conclusion
FAQs

About Berger Paints

About Berger Paints

With modest outfits in India in 1923, today, Berger Paints India Limited is the second largest paint corporation after Asian paint in India with a uniform track record of being one of the fastest-growing paint companies for the past few years.

The company is set up in many areas Russia, Poland, Nepal, and Bangladesh. It has hands of around 2,800 and a distribution bandwidth of 25,000 plus agents.

Key Products and Services of Berger Paints

Berger Paints Products
Berger Paints Products

Berger Paints provide several painting products including, decorative paints, coatings, chemicals, and industrial finishing products. We can go through its product finder that provides one to choose the best colors for their inner and outer walls.

It provides professional painting services to decorate homes, buildings, and offices with its incredible color palette and complexions of your preferences.

Target Audience of Berger Paints

Berger paints mainly focuses on marketing by their promotional strategies to draw the attention of their audiences. They advertise their products through TV commercials. This plays a significant role in their promotion. They intend to prioritize their product extent for combinations and expand its resources across towns and small cities. They spread their advertisements through social media marketing. Berger paints promote its theme on social media platforms to improve the attention of the brand with its audience.

The themed activity highlighted the promotion of Berger's color palettes and compositions. For example, the #JaldiKaro theme was geared up on many social media channels including, Facebook, Instagram, and Twitter. It became possible only with the support of a series of joyful videos. Even in the offline advertisement, Berger paints made an immense splash on travel media on the trains, flights, buses, etc.

Berger Paints Advertisement

Business Model Of Berger Paints

Berger Paints Logo
Berger Paints Logo

Berger Paints explores the brand with the marketing combination covering the 4Ps. These 4Ps refer to the amalgamation of product, place, price, promotion. There are several marketing strategies like product designing, pricing method, publicity planning by advertising, etc. They are giving their customers a variety of innovative painting ideas for decorating and industrial too.

The company's protocol is to establish in the market and position its product with the help of service segregation, product segregation, and image segregation which helps to grasp a good position in the market by offering better value products at a reasonable and affordable price. These business schemes, based on Berger Paints' marketing which helps the brand to succeed.


Case Study on Asian Paints | Asian Paints Marketing Strategy
Asian Paints is the leading paint company in India. Read the Asian Paints Case Study, its business model, supply chain model, marketing strategy, etc.
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What's unique about the business model of Berger Paints?

As we have already mentioned, Berger Paints is one of the top paints companies in India. The product portfolio of Berger Paints contains decorative paints and industrial paints, which form the product scheme in the marketing of Berger Paints. The Berger Paints of today has an enticing history of varying ownerships.

Berger Paints has driven through many ups & downs along with ownership changes to increase its current significance. The majority stake is with the Delhi-based Dhingra brothers.

In its business model, Berger paints have the following secret recipes, which are the pillars in their business strategy:

  1. Focusing on the base of the company - Mr. K. S. Dhingra, advocater, Berger Paints, stated, "We have to concentrate on paint and rise only in paint. It's particularly a competitive job. One minor misstep can take us back more than four months behind our partners. We have to leg it safely. Our competitors are waiting for Berger to make a mistake. We even wait for our competitors to make a mistake so that we can cover the opening between them quicker."
  2. Strengthening the competition track - Berger has only focused on bringing up its products with unique features. This has let it create a strong brand for such products. By this, Berger products have promoted Berger to strengthen its competitive positioning in the industry.
  3. Distribution of capital - Mr. K.S Dhingra, promoter, Berger Paints stated that whatever net worth is available to them, they will utilize it only for their paint business. The capital will never use it for any other purpose. They will use the capital in a controllable manner.

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Asian Paints is one of the most successful and largest paint company. Lets deep dive to understand its marketing strategy.

How Does Berger Paints Make Money?

Berger makes money through all the products and services mentioned above. Berger Paints India lifted to the 15th position from its 24th position in the fiscal year of 2016. It goes on to provide innovative, advanced, and refined paint products and services. Berger Paints is the second largest firm in India which established itself as a trusted brand in the Indian paint business.

The company is planning to subsidize expansion. Berger Paints India Ltd Managing Director & CEO Abhijit Roy stated that they are already in the process of subsidizing two fresh new plants. Around Rs 220 crores are being utilized in a facility in Bangalore. On the other hand, another plant is appearing near Pune. The plant in Bangalore would generate water-based paints. The other plant near Pune would provide industrial-based paints.

In this way, it will maintain its growth by some of its plans. Berger stands out with its distinctive business model that intends to give its customers with best outputs and services at reasonable prices. Berger is not one of the firms that have attained fast growth and expansion. But one that stands as a market leader purely because it has innovated things and earned its position.

Conclusion

The above study on Berger Paints states all the marketing schemes that the firm is using have one goal. The one goal is to circulate awareness about its products and services and schedule appointments with its customers using a satisfying combination of digital media and offline trade plans to withstand this problem. They have a great Digital Marketing strategy. They have to keep their methods growing with time to make them suitable. The company has to preserve its reputation as well as maintain its status. They also need to maintain their performance amazingly as they are already doing.

FAQs

What is the business of Berger Paints?

Berger Paints Ltd is an Indian multinational paint company, based in Kolkata, India involved in paint color business.

Does Berger Paints operate in different countries?

Yes, Berger Paints is a multinational company. Berger Paints has 16 manufacturing units in India, 2 in Nepal, 1 in Poland and 1 in Russia.

Who is the owner of Berger Paints?

U. K. Paints India Private Limited is the parent company and owner of Berger Paints.

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