A company needs to engage with their customers to create an impact on them apart from providing products and services to them. Throughout the year, brands work their way up to reach the top of success and acquire the trust of their customers. It is done by providing their customers with whatever they need, this way only they are able to create a strong connection that strengthens the loyalty of those customers.
Humour can make our day exciting and happy and brands often take these chances to use in their favour and engage their customers with harmless pranks. The first day of the month of April is known as April Fools Day, on this day, brands pull their socks up and play pranks on their customers by launching some interesting but bizarre campaign and later announce it as pranks.
In this article, we will take a look at some of the best April Fool pranks by brands that have made their customers double over with laughter and made their day extra special. So let’s get started.
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
The popular chewing gum brand has always bought a smile to people's faces with its unique and creative advertisements as well. This year for their April Fool's day pranks, Happydent presented an advertisement where it is said that they are launching 'Happydent Lightings'. These are smart lights that are illuminated with the help of Happydent used smiles of people that are recorded for hours. The ad also stated that the product will launch on 1st April 2022.
The popular beverage brand shocked everyone when it recently announced that its mascot Fido Dido will not be a part of the brand anymore and is leaving it. Fido Dido in response to the statement created his own Instagram account and this way let his fans get a glance at his 'social life'.
The biggest fast-food chain is not only famous for its burgers and fries but also for its ice cream and sundaes. McDonald's Australia made a fool out of everyone when it announced through its Instagram handle that it has launched sweet and sour Sunday on its menu for those who love to dip their fries on sundaes. At the end of the statement, it said 'Available Until Yesterday'.
Ixigo Shoes launches quite a funny April Fool prank campaign where it's seen that the new ShoesX brand is a pair of smart shoes and has every feature a wearable technology should have. It has a charging facility, a front camera, a back camera, QR Code Scanner and others and showed that it is the future.
The world’s biggest and most popular search engine that gives you the answer to everything, is also a great prankster as well. Every year till 2019, Google has played some elaborated pranks, one of them is the Snake in their Google maps.
In the year 2019, the Google maps team created a unique way to make their users engage, have fun and reminisce their childhood days. The popular age-old classic game, Snake was introduced on Google maps and one can play that by just clicking the ‘Play Snake’ button.
Petco is an American health and wellness company for pets. It is mainly focused on grooming the pets and providing them with food supplies and others. In 2018, the brand launched a creative ad where it says that the store is not only for pets for grooming but for also their owners. The store will give their owner a special makeover that will make them resemble their pets. The advertisement was quite a funny one and although not everyone believed it, it made people laugh a lot.
Yelp, an American company that focuses on connecting people with local businesses, gave some of its users a fright of their lifetime. In 2018, they sent a notification to their customers and after opening it, their worst nightmare come true. It created an illusion that shows that the smartphone’s screen got cracked.
Rent the Runway
Rent the Runway is an e-commerce platform that provides its customers with designer outfits and accessories for rent. Apart from that, one can also buy and subscribe to them from this platform. The company played a prank on their customers by announcing that it will now also cater for the needs of the four-legged furry friends. Most of them actually believed that now, one can also rent fashionable outfits for their dogs from the platform.
The luxury car brand fooled its customers by making them believe that it has launched a car paint called ‘Lunar Paint’ in 2019. Through this paint, one can charge their electric vehicles that are painted by this can get charged with the help of moonlight with their ‘photovoltaic technology’. Later the Twitter handle of the company revealed that it was an April fool prank and they also promoted their electric cars through this. Many people said they almost believed it for a second.
One of the most popular language-learning apps made people laugh their heart out when in 2019, it showcase a new ad which show that it has launched a new service called ‘Duolingo’s Push’, The advertisement shows that the app’s mascot an owl will appear in front of the users and will pursue them to continue and practise all the lessons. Although it was not a serious prank, it was quite funny, so much that it is viewed more than 5 million times on Youtube.
The biggest Indian e-commerce platform made a fool out of almost everyone. In 2021 on March 31st, Flipkart announced through its Twitter handle that it will accept bitcoin as a way of payment for its products. This created quite a stir amongst people and later it was revealed that it is a prank. Who knows this prank might become a reality sooner than expected.
One of the most popular beer brands in India, Kingfisher never failed in creating hype with its products. As an April fool prank, the brand creates an advertisement and revealed that it has launched an instant beer mix. Through this consumers can make their own beer and they won’t need to carry beer crates anymore.
Turns out it was a prank, and this helped Kingfisher in engaging customers with the brand. Some actually thought that a premium product like this is launching, while others realize that it is a prank but had a good laugh.
1st April is nonetheless one of the funniest days of the year, where we often get fooled by our friends and family members. The brand also takes this opportunity to engage with their customers by playing harmless pranks, that only fool them but also amuses them with their creativity.
What are some of the best April fool pranks by brands?
KingFisher Instant Beer, Flipkart Bitcoin, Duolingo Push, BMW Lunar Paint, and Petco Beautiful Bond Salon are some of the best April fool pranks by brands.
What are some of the marketing ideas for April fool’s day?
Make a fake announcement, Offer unbelievable discounts, and use humour in your marketing campaigns.