Best 10 Resources to Learn the Art of Copywriting
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Copywriting is the art of attracting customers by writing impressive sales or ad copies and persuading them to buy a particular brand's product. Copywriting has become a crucial part of the globe. This is the reason why there are countless opportunities and employment present in the field of copywriting.
There are many resources available in the market that boast of being the best copywriting resources. But we have searched and unfolded some valuable resources that will help you to start from scratch and further enhance your copywriting skills. Let's dive in to see what these worthwhile resources are.
Best Resources to Learn Copywriting
- CopyHackers: The Ultimate Guide to No-Pain Copywriting
- ConversionXL: Quick Course On Effective Website Copywriting
- Smart Blogger by Jon Morrow
- Khan Academy: Pixar in a Box
- Digital Copywriter by Copyblogger
- Copywriting For Beginners by Skillshare
- The Complete Copywriting Course by Udemy
- Blackford Centre for Copywriting
- Kopywriting Kourse
- The Copywriter's Handbook
Best Resources to Learn Copywriting
Copywriting is one of the most demanding skills in today's world. Almost every brand and company is looking for an efficient copywriter that can help their brand build a strong image and attract more customers. So, if you are someone who wants to learn the art of copywriting, the following are some of the best resources that will help you in your learning:
CopyHackers: The Ultimate Guide to No-Pain Copywriting
The Ultimate Guide to No-Pain copywriting by giant, CopyHackers is a non-hefty but valuable copywriting resource that leverages several significant copywriting formulas. It is a kind of blog post that has a reading time of 59 minutes. You can also watch the academic video if you are not a reading person. It advises copywriters in its first lecture on how to write from scratch.
Here, you will come across a testimonial formula, TEASE and handsome techniques on how to become a great marketer to millennials using effective marketing resources such as social media, user-generated content, experts, advertising, values, recommendations, electronic devices, etc. The PAS formula is also included to help you write an influential Facebook or Google Ads copy.
ConversionXL: Quick Course On Effective Website Copywriting
ConversionXL provides a course to master influential website copywriting. It lays stress on writing ad copies that convert the viewers into real customers. It procures an overall framework that contains several tips, tricks, techniques, and formulas for website copywriting. The framework also comprises constructive competition, product, and customer research.
"Be specific" is one of those simple, straight but important suggestions written in ConversionXL. The virtual or real-life examples and stories introduce a factual lesson in ConversionXL.
For instance, the skill of copywriting is pretty similar to the story of a repairman who charges a handsome amount for the work done in mere five minutes. He is able to charge that amount from the customers because he knows exactly where to hit the pipe. Similarly, a copywriter should do pre-work before the actual writing and find points to hit the target audience similar to a repairman.
Smart Blogger by Jon Morrow
When we are talking about copywriting resources, then how can we forget Jon Morrow, whose headline hacks instantly stop our minds and persuade us to read the write-up further? It can be his posts or audio in his voice, everything is worth reading or listening to.
Here is an example of a headline from John Morrow Redux: "20 Ways to be Just Another Mediocre Blogger Nobody Gives a Crap About". The headline shows a completely different perception which doesn't present the usual 20 ways to become the best mediocre blogger. Jon is the founder and CEO of Smart Blogger, one of the greatest sites offering advice on writing and blogging. On this site, you will find everything related to the world of writing that will help you attain success in the field. Smart Blogger by Jon Morrow is thus, one of the best resources for learning copywriting.
Khan Academy: Pixar in a Box
Khan Academy has decided to bring their behind the scene stories which is a golden resource to catch up for a copywriter. Why Pixar? Because it has been nominated 211 times for awards and won 210 times for only 17 feature films they have ever created.
Khan Academy introduces the most significant part of copywriting, which is the art of storytelling. People often remain less interested in learning about precautions to deal with cybercrime and tend to ignore them. On the other hand, people show some interest in reading further if the write-up furnishes that cybercrime happened to some big celebrity or their account got hacked.
Digital Copywriter by Copyblogger
Copyblogger's Digital Copywriter provides yearly access to all its valuable educational content for $440 per year. Quite expensive, but it introduces you to copywriting from scratch. The course delivers an SEO master class, content writing master class, online business master class, email writing master class, or further advanced seminars or master classes.
A new session is introduced every month. To refine your skills, Digital Copywriter also arranges question and answer sessions, AMAs, and auxiliary lessons on guest posting. You can also get a refund of fees if you find out that you don't need this course anymore within a period of 30 days.
Copywriting For Beginners by Skillshare
Powered by Skillshare, Copywriting For Beginners is another copywriting resource designed specifically for beginners. If you are a newcomer looking at a blank screen and thinking about what you should start writing to persuade your client's target audience, this course is for you.
A 16 short sessions comprise one hour class with each session created with different headlines and assignments. It presents some life examples of successful templates and how to implement them. Moreover, you will learn about the term writer's block and tips to fight this block. Organizing CTAs, researching the target audience, and composing subheads are other discourses you will come across in "Copywriting For Beginners".
The Complete Copywriting Course by Udemy
Another useful resource for copywriting is Udemy's "The Complete Copywriting Course: Write to sell like a Pro". Despite sessions to write effective copies for your online business, you will also get free tools, free templates, and countless copywriting formulas.
The course is committed to developing the psychology of copywriters to think like their target audiences. The plus point is its unlimited access to educational resources, which include PDFs, guides, and video sessions on successfully implemented copywriting strategies.
Sarika Anand
Blackford Centre for Copywriting
The Blackford Centre claims to offer the best copywriting course in the world. It offers a diploma in copywriting, which is worth adding to a copywriter's resume.
The focus remains on writing copies that earn a handsome income. This allows you to learn and build your portfolio by working on real-time assignments. So, if you want to have real-world exposure while learning, then the Blackford Center is an expensive but perfect solution to master copywriting.
Kopywriting Kourse
This is one of the best resources to learn copywriting. It offers various tips and tricks that will allow you to understand the skill of copywriting and make the most of it. The best thing is that it even offers a free copywriting course that contains a few videos that will help you learn the basics of copywriting in just a few minutes.
With the help of Kopywriting Kourse, you will be able to learn how you can write as you talk and how you can persuade the audience with your words. It covers aspects like creating effective emails for sales prospects, the process of creating content that converts, and more.
The Copywriter's Handbook
The Copywriter's Handbook is a guidebook that has profited copywriters for several years. The handbook's success made the author release its 4th edition. "A copy that sells" is the official motto of the Handbook. You can get a hard copy of this handbook on Amazon or you can also read it on Kindle to learn the various tips and tricks of copywriting.
This handbook can benefit ingenious directors, marketing managers, multi-platform marketers, freelance writers, copywriters, and MSME owners who want to kickstart their digital businesses. It also comprises tips and methods to write effective headlines, emails that get higher click-through rates, and also tips to increase conversion rates on landing pages.
Creative Live
Creative Live offers a special 'Build Successful Creative Blog' course for young copywriters to learn the skill of planning content in a manner that compels whoever reads it to purchase from the respective business. The main part here is to teach Copywriting and the remaining helps them learn how to plan their content in an ideal manner.
The plus point here is for women as the course is taught by female entrepreneurs. They have amazing tutorial videos on how to get to the right stuff in copywriting.
Creative Live offers this course in an absolutely right manner with tutorials, videos, and in-depth discussions.
Domestika
The course "Copywriting for social media" offered by Domestika is considered one of the finest and high-quality learning resources for copywriting in the social media genre. The course is taught by Paul who is a great teacher as well as a communicator.
Here at Domestika, you'll learn how with the help of the right words you can convey your brand's story using basic writing tools. It helps you create campaigns for your client and captures the audience's attention on social media.
YouTube
When it comes to learning resources, Youtube can never be missed. For copywriting, the playlist of Copywriting Persuasion Challenge which is available on YouTube is quite effective. It helps you learn copywriting with the help of writing tools and techniques which specifically target newbie writers and small business owners. It is taught by Jon Bensen who has great years of experience in the industry.
Here, you get to learn through practical and real-time examples that help you master a certain niche. It also helps the copywriters to step up their game and different tips & techniques.
LinkedIn Learning
With the growing popularity and benefits of LinkedIn to seek jobs, it's a great place to learn new skills as well. Such as for copywriters, the "Learning to Write Marketing Copy" course is quite a popular one. It has detailed information on copywriting, plus an opportunity to work on a real project to shape your skills.
It is presented by Ian Lurie who has taught the technique of writing content that sells in a very simple manner. Also, here you'll learn multiple copywriting styles and the benefit of pen-down a paper.
This specialized course provides a single project to the learner and how to take it to the ultimate finish. You also get to work with a designer and learn typography. The main objective here is to teach marketing-based copywriting.
Ipsita Acharya
Alison's Courses
For newbie writers, finding a free and good learning course is always a great deal. Among those, Alison's Courses are quite famous. As the course is free, all you have to do is just register and get started!
It's not just a great deal for copywriters, but also if you're interested in learning social media management, communication skills, content writing, and language skills, Alison's Courses is one of the perfect platforms for it.
It helps you master the skill of copywriting and also teaches you to use various writing tools. Plus, it provides you with certification after completing your course.
Conclusion
Hence, these were the best resources to learn copywriting. Whether you are a beginner or a master, learning never has an end. The above list contains different resources which can benefit any stage-level copywriter. You just have to choose one of the resources according to your requirements, availability, and preferences and start learning and earning from copywriting.
FAQs
What is copywriting?
Copywriting is the art of attracting customers by writing impressive sales or ad copies and persuading them to buy a particular brand's product.
What are the best resources to learn about copywriting?
Some of the best resources to learn copywriting are:
- CopyHackers: The Ultimate Guide to No-Pain Copywriting
- ConversionXL: Quick Course On Effective Website Copywriting
- Smart Blogger by Jon Morrow
- Copywriting For Beginners by Skillshare
- The Complete Copywriting Course by Udemy
- Blackford Center for Copywriting
What skills do I need to be a copywriter?
Some of the most prominent skills that you need to be a copywriter are:
- Research skills
- Updated knowledge of the digital trends
- Understanding of the target audience
- Understanding of SEO
- Ability to attract the readers
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