Bewakoof - Allowing the Youth to be Fashionably Silly

Rishabh Rathi Rishabh Rathi
Jan 22, 2021 9 min read
Bewakoof - Allowing the Youth to be Fashionably Silly

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by the organization it is based on.

When most of the fashion portals are talking about being all chic and classy, there is one that promotes being fashionably silly. Bewakoof is the fashion e-commerce startup that stands out from the rest. It offers a trendy collection of apparels based on dazzling and upbeat designs that resonate with the millennials. Prabhkiran Singh and Siddharth Munot launched Bewakoof in 2012.

This post provides you information about Bewakoof's tagline, logo, business model, funding, revenue, competitors, and growth.

Bewakoof - Company Highlights

Startup Name Bewakoof
Headquarters Mumbai, India
Sector Fashion E-commerce
Founders Prabhkiran Singh and Siddharth Munot
Founded 2012
Parent Organization Bewakoof Brands Pvt. Ltd.

Bewakoof - About and How It Works
Bewakoof - Founders and Team
How was Bewakoof Started?
Bewakoof - Name, Tagline, and Logo
Bewakoof - Startup Launch
Bewakoof - Business Model and Revenue Model
Bewakoof - Revenue
Bewakoof - Competitors
Bewakoof - Funding and Investors
Bewakoof - Growth
Bewakoof - FAQs

Bewakoof Journey (2012-2020)
Bewakoof Journey

Bewakoof - About and How It Works

Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative and top-notch apparel for the trendy, contemporary Indian. Bewakoof was launched on the principle of creating impact through innovation, honesty, and thoughtfulness. It has become one of the most sought-after fashion brands of this generation. The lifestyle brand has created a new niche in the fashion and apparel market with its ideas and captivating catalog.

Bewakoof is hands down amazing when it comes to creating light-hearted, fun, and quirky everyday outfits and other products (like mobile covers). And these are available on a pocket-friendly budget. Moreover, its unique name is enough to turn heads., which sells apparel and mobile phone covers, is better known for creating head-turning catalog like its โ€˜Ghantaโ€™ collection of t-shirts for college students with messages like โ€˜Ghanta Engineering/Ghanta MBAโ€™; the collection was a big hit and was tagged as 'best-seller' by the company. Bewakoof primarily caters to the age group of 16-34 years.

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Bewakoof - Founders and Team

Prabhkiran Singh and Siddharth Munot are the founders of Bewakoof.

Owners of bewakoof
Founders of Bewakoof - Prabhkiran Singh and Siddharth Munot 

Both of them are civil engineering graduates from IIT Bombay and always wanted to walk on the path of entrepreneurship. After graduating from IIT Bombay, Prabhkiran and Siddharth went about their separate career choices.

Prabhkiran started his lassi venture outside his college and named it khadke gLASSI. Unfortunately, it didnโ€™t go that well and closed down soon. Siddharth started working with an educational startup. After trying some stints in their respective careers, the duo then decided to launch their own business of t-shirt printing.

Bewakoof currently has a team of 400 members with 2 million products sold to date. The team likes to experiment and go beyond the norms; this approach allows it to balance creativity and relatability to come up with innovative designs.

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How was Bewakoof Started?

Prabhkiran Singh and Siddharth Munot, the founders of Bewakoof, were sitting outside their campus and brainstorming on possible ideas for their venture. The idea of t-shirt printing was finalized as it resonated with their mission of bringing the humor factor into the lives of college students.

Prabhkiran and Siddharth began researching the latest youth trends and lifestyle. They started designing quotes that would then be printed on t-shirts. And thatโ€™s how Bewakoof came into existence. Back in 2010 when Prabhkiran Singh and Siddharth Munot were searching for a domain name for their newly started t-shirt printing business, they came across and purchased it immediately.

It so happened that the month of April was about to start and April Foolโ€™s day was around the corner. The name Bewakoof is humorous, witty, and sits well with the youth. Bewakoof and April Fool's day went hand in hand and the decision to purchase the domain name made complete sense. The website was launched in 2012, though. The target audience for were college students. The t-shirts with humorous designs depicted the various scenarios of a college goer's life.

Brand recall is at its highest with Bewakoof because of the cool and trendy name. The founders finalized this name because 'Bewakoof' (stupid in Hindi) is what the society considers people who perform silly stunts and 'out of the box' activities; actions that don't adhere to the societyโ€™s norms and methods.

Bewakoof Logo

But these 'Bewakoof log' make this world a better and wonderful place to live in. Hence, the founders thought that it would be a great name. The decision surely acted in their favor given the popularity has achieved today.

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Bewakoof - Startup Launch

Bewakoof primarily relied on Justdial and Facebook to market and promotes its products in the initial stages. It worked so well for the brand that in just a few months, its Facebook page had more than 75 thousand users. Apart from the social media channels, the startup also created some dynamic college campaigns where it asked students to spread 'Beewakoofy' around the college campus in return for free tees from the company.

Moreover, the company also aggressively promoted its products by tying up with top e-commerce sites like Snapdeal, Indiatimes Shopping, and Seventymm to sell its appealing apparel range and other products.

The marketing team drove website traffic through two Facebook pages: โ€œ2 Min Aaya Yaar Raste Mei Hoonโ€ and the company page โ€œbewakoof.comโ€. These pages were well-received by the target audience. They kept the millennials occupied with memes and trolls which were also used to promote the apparel catalog on Bewakoof's website.

It doesnโ€™t come as a surprise that the strength of the company lies in the appealing and trendy quotes printed on its range of t-shirts and various other products. The merchandise certainly seems to attract the viewer on the first glance. Bewakoof is also loaded with user-friendly plans like COD (cash on delivery) and replacement options. Customers are bound to have a great shopping experience with

Bewakoof - Business Model and Revenue Model

Bewakoof's business model operates on a 360-degree view as it looks into everything from designing and merchandising to warehousing; the end-to-end production is taken care of in-house and brand marketing is done online. The Mumbai-based venture is a single-brand firm which produces and markets its products while targeting the youth, unlike other e-commerce portals that just market products manufactured by someone else.

Bewakoof tends to follow trends and implements them in its strategies. From printing famous punch lines on t-shirts to following viral posts on social media, Bewakoof has created a cool presence among the youth. It launches new designs based on the observation of trends in lifestyle and fashion. It also listens to its social media fan base of over 1.5 million people for ideas and concepts.

โ€œIn our play, we have high margins and a very high customer loyalty owing to our differentiated and unique products,โ€ said Prabhkiran Singh, founder of

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Bewakoof - Revenue

As per the financial year ending 31 March 2019, Bewakoof Brands Private Limited's operating revenue range is INR 100 crores-INR 500 crores. Its EBITDA has increased by 65.75 % over 2018 and net worth has also gone up by 7.39 %. The estimated annual revenue of Bewakoof is $15.1 million. Over the years, it has grown from being a t-shirt selling brand to over a INR 100 crores business.

Bewakoof - Competitors

Bewakoof faces direct competition from e-commerce portals such as Myntra, Snapdeal, Shein, and Flipkart to name a few., Globus, Chumbak, Seafolly, Jenny Bird, Infinity Motorcycles, and Buttercups also give stiff competition to Bewakoof.

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Bewakoof - Funding and Investors

Bewakoof has raised INR 805.6 million in funding distributed over 3 rounds to date.

Date Stage Amount Investors
January 2015 Venture Round - Snapdeal, Kunal Bahl, Rohit Bansal
March 2018 Seed Round โ‚น5.6 million -
October 2019 Venture Round $11.28 million Investcorp Gulf Investments

Bewakoof boasts of Kunal Bahl, Rohit Bansal, Snapdeal, and Investcorp Gulf Investments as its investors.

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Bewakoof - Growth

  • More than 2.5 million hits on the website on a monthly basis.
  • 2 million products sold till date.
  • Has more than 3000 style trends.
  • Ships to more than 90 countries.
  • Ships merchandise to over 19,000 PIN codes across India.
  • More than 40.1 lakh Facebook followers.
  • Over 8,700 active Twitter followers.
  • More than 2.39 lakh Instagram followers.
  • INR 1.5 crores worth of transactions per month.
  • Recently launched a clothing category for women.

Bewakoof - FAQs

What is the tagline of Bewakoof?

"A Bewakoof follows his Heart", the tagline that connects a millennial with the mantra of being imaginative.

Who is the owner of

Prabhkiran Singh and Siddharth Munot are the founders of Bewakoof.

What is Bewakoof?

It is a lifestyle fashion brand that makes creative and distinctive fashion apparel for the trendy, contemporary Indian.

Who is the CEO of Bewakoof?

Prabhkiran Singh serves as Bewakoof's CEO and Co-Founder.

When did Bewakoof start?

It was launched on 1 April 2012 by Prabhikaran Singh and Siddharth Munot.

Where is Bewakoof located?

Bewakoof Brand Pvt. Ltd., is registered in Thane, Mumbai.

How much is Bewakoof's Networth?

Bewakoof is an INR 100 crores fashion apparel brand.

Who are the Top competitors of Bewkaoof?

Myntra, Snapdeal, Shein, Flipkart,, Globus, Chumbak, Seafolly, Jenny Bird, Infinity Motorcycles, and Buttercups are some of the top competitors of Bewakoof.

Is Bewakoof Indian Brand?

Yes. Bewakoof is headquartered at Mumbai, India.

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