Bewakoof - Allowing the Youth to be Fashionably Silly

Rishabh Rathi Rishabh Rathi
Jul 14, 2021 10 min read
Bewakoof - Allowing the Youth to be Fashionably Silly

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Bewakoof.

When most of the fashion portals are talking about being all chic and classy, there is one that promotes being fashionably silly. Bewakoof is the fashion e-commerce startup that stands out from the rest. It offers a trendy collection of apparels based on dazzling and upbeat designs that resonate with the millennials. Prabhkiran Singh and Siddharth Munot launched Bewakoof in 2012.

This post provides you information about Bewakoof's history, tagline, logo, business model, funding, revenue, competitors, and growth.

Bewakoof - Company Highlights

Startup Name Bewakoof
Headquarters Mumbai, India
Sector Fashion, E-commerce
Founders Prabhkiran Singh and Siddharth Munot
Founded 2012
Parent Organization Bewakoof Brands Pvt. Ltd.
Revenue from operations INR 208.33 crore (FY20)
Website bewakoof.com

Bewakoof - Latest News
Bewakoof - About and How It Works
Bewakoof - Founders and Team
Bewakoof History - How was Bewakoof Started?
Bewakoof - Name, Tagline, and Logo
Bewakoof - Startup Launch
Bewakoof - Business Model and Revenue Model
Bewakoof - Revenue
Bewakoof - Competitors
Bewakoof - Funding and Investors
Bewakoof - Growth
Bewakoof - Future Plans
Bewakoof - FAQs

Bewakoof Journey & Success Story
Bewakoof's Secret to Success

Bewakoof - Latest News

June 11, 2021 - Bewakoof’s first celebrity engagement: Rajkummar Rao comes on board to promote the the Bewakoof brand across all digital platforms.

March 19, 2021 - Bewakoof raised INR 30 Crores from IvyCap Ventures.

FY 2020 - Bewakoof registered a 27% growth in revenue from operations which increased to INR 208.33 crore in FY20 from INR 164.22 crore it earned in FY19. Bewakoof’s annual consolidated losses for FY20 stood at INR 28.26 crore and EBITDA margins went from 3.56% in FY19 to -9.5% in FY20.

Bewakoof - About and How It Works

Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative and top-notch apparel for the trendy, contemporary Indian. Bewakoof was launched on the principle of creating impact through innovation, honesty, and thoughtfulness. It has become one of the most sought-after fashion brands of this generation. The lifestyle brand has created a new niche in the fashion and apparel market with its ideas and captivating catalog.

Bewakoof is hands down amazing when it comes to creating light-hearted, fun, and quirky everyday outfits and other products (like mobile covers). And these are available on a pocket-friendly budget. Moreover, its unique name is enough to turn heads.

Bewakoof.com, which sells apparel and mobile phone covers, is better known for creating head-turning catalog like its ‘Ghanta’ collection of t-shirts for college students with messages like ‘Ghanta Engineering/Ghanta MBA’; the collection was a big hit and was tagged as 'best-seller' by the company. Bewakoof primarily caters to the age group of 16-34 years.


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Bewakoof - Founders and Team

Prabhkiran Singh and Siddharth Munot are the founders of Bewakoof.

Owners of bewakoof
Founders of Bewakoof - Prabhkiran Singh and Siddharth Munot 

Both of them are civil engineering graduates from IIT Bombay and always wanted to walk on the path of entrepreneurship. After graduating from IIT Bombay, Prabhkiran and Siddharth went about their separate career choices.

Prabhkiran started his lassi venture outside his college and named it khadke gLASSI. Unfortunately, it didn’t go that well and closed down soon. Siddharth started working with an educational startup. After trying some stints in their respective careers, the duo then decided to launch their own business of t-shirt printing.

Bewakoof currently has a team of 400 members with over 2 million products sold to date. The team likes to experiment and go beyond the norms; this approach allows it to balance creativity and relatability to come up with innovative designs.


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Bewakoof History - How was Bewakoof Started?

Prabhkiran Singh and Siddharth Munot, the founders of Bewakoof, were sitting outside their campus and brainstorming on possible ideas for their venture. The idea of t-shirt printing was finalized as it resonated with their mission of bringing the humor factor into the lives of college students.

Prabhkiran and Siddharth began researching the latest youth trends and lifestyle. They started designing quotes that would then be printed on t-shirts. And that’s how Bewakoof came into existence. Back in 2010 when Prabhkiran Singh and Siddharth Munot were searching for a domain name for their newly started t-shirt printing business, they came across Bewakoof.com and purchased it immediately.

It so happened that the month of April was about to start and April Fool’s day was around the corner. The name Bewakoof is humorous, witty, and sits well with the youth. Bewakoof and April Fool's day went hand in hand and the decision to purchase the domain name made complete sense. The website was launched in 2012, though. The target audience for Bewakoof.com were college students. The t-shirts with humorous designs depicted the various scenarios of a college goer's life.

Brand recall is at its highest with Bewakoof because of the cool and trendy name. The founders finalized this name because 'Bewakoof' (stupid in Hindi) is what the society considers people who perform silly stunts and 'out of the box' activities; actions that don't adhere to the society’s norms and methods.

Bewakoof Logo

But these 'Bewakoof log' make this world a better and wonderful place to live in. Hence, the founders thought that it would be a great name. The decision surely acted in their favor given the popularity Bewakoof.com has achieved today.


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Bewakoof - Startup Launch

Bewakoof primarily relied on Justdial and Facebook to market and promotes its products in the initial stages. It worked so well for the brand that in just a few months, its Facebook page had more than 75 thousand users. Apart from the social media channels, the startup also created some dynamic college campaigns where it asked students to spread 'Beewakoofy' around the college campus in return for free tees from the company.

Moreover, the company also aggressively promoted its products by tying up with top e-commerce sites like Snapdeal, Indiatimes Shopping, and Seventymm to sell its appealing apparel range and other products.

The marketing team drove website traffic through two Facebook pages: “2 Min Aaya Yaar Raste Mei Hoon” and the company page “bewakoof.com”. These pages were well-received by the target audience. They kept the millennials occupied with memes and trolls which were also used to promote the apparel catalog on Bewakoof's website.

It doesn’t come as a surprise that the strength of the company lies in the appealing and trendy quotes printed on its range of t-shirts and various other products. The merchandise certainly seems to attract the viewer on the first glance. Bewakoof is also loaded with user-friendly plans like COD (cash on delivery) and replacement options. Customers are bound to have a great shopping experience with Bewakoof.com



Bewakoof - Business Model and Revenue Model

Bewakoof's business model operates on a 360-degree view as it looks into everything from designing and merchandising to warehousing; the end-to-end production is taken care of in-house and brand marketing is done online. The Mumbai-based venture is a single-brand firm which produces and markets its products while targeting the youth, unlike other e-commerce portals that just market products manufactured by someone else.

Bewakoof tends to follow trends and implements them in its strategies. From printing famous punch lines on t-shirts to following viral posts on social media, Bewakoof has created a cool presence among the youth. It launches new designs based on the observation of trends in lifestyle and fashion. It also listens to its social media fan base of over 1.5 million people for ideas and concepts.

“In our play, we have high margins and a very high customer loyalty owing to our differentiated and unique products,” said Prabhkiran Singh, founder of Bewakoof.com.

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Bewakoof - Revenue

Bewakoof registered a 27% growth in revenue from operations which increased to Rs 208.33 crore in FY20 from INR 164.22 crore it earned in FY19. Bewakoof’s annual consolidated losses for FY20 stood at INR 28.26 crore and EBITDA margins went from 3.56% in FY19 to -9.5% in FY20.

As per the financial year ending 31 March 2019, Bewakoof Brands Private Limited's operating revenue range is INR 100 crores-INR 500 crores. Its EBITDA has increased by 65.75 % over 2018 and net worth has also gone up by 7.39 %. The estimated annual revenue of Bewakoof is $15.1 million. Over the years, it has grown from being a t-shirt selling brand to over a INR 100 crores business.

Bewakoof - Competitors

Bewakoof faces direct competition from e-commerce portals such as Myntra, Snapdeal, Shein, and Flipkart to name a few. Peachmode.com, Globus, Chumbak, Seafolly, Jenny Bird, Infinity Motorcycles, and Buttercups also give stiff competition to Bewakoof.

Bewakoof - Funding and Investors

Bewakoof has raised a total of $24.6 million including the last, Pre-Series B round of $8.08 million, which the company raised with the help of Investcorp. The funds from the current round would be used to in marketing, branding, talent acquisition and technology.

Bewakoof's funding details are as follows -

Date Stage Amount Investors
August 25, 2021 Series B $8.08 million Investcorp
March 18, 2021 - $4.04 million IvyCap Ventures
August 26, 2020 Convertible Note $1.07 million Aarti Corporate Services
October 14, 2019 Venture Round $10.77 million Investcorp Gulf Investments
March 8, 2018 Seed Round $75.4K -
January 8, 2015 Venture Round - Snapdeal, Kunal Bahl, Rohit Bansal

Bewakoof boasts of Kunal Bahl, Rohit Bansal, Snapdeal, IvyCap Ventures and Investcorp Gulf Investments as its investors.


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Bewakoof - Growth

  • More than 2.5 million hits on the website on a monthly basis.
  • Served more than 6 million customers till date.
  • Adds more than 1 lakh customers per month.
  • 2 million products sold till date.
  • Has more than 3000 style trends.
  • Ships to more than 90 countries.
  • Ships merchandise to over 19,000 PIN codes across India.
  • Has a total of 150,000 subscribers.
  • More than 40.1 lakh Facebook followers.
  • Over 8,700 active Twitter followers.
  • More than 2.39 lakh Instagram followers.
  • INR 1.5 crores worth of transactions per month.
  • Recently launched a clothing category for women.

Bewakoof announces the launch of Cosmos Beauty on July 13, 2021, and with this the popular clothes and merchandise brand steps into the world of beauty and cosmetic products.

Bewakoof mentioned that it has derived the name of the new brand from "cosmic" because all of its products, their designs, packaging, and formulation are inspired by natural ingredients and minerals. As of July 13, 2021, Cosmos Beauty would kickstart its journey with 43 products in total from a wide range of categories, including day and night creams, serums, bath salts, and more.

Bewakoof - Future Plans

Bewakoof is eyeing to achieve sales of around Rs 2,000 crores in the next four years. The D2C brand has recently witnessed some celebrity collaboration where the company has roped in actors like Rajkummar Rao, Sanya Malhotra, and Farhan Akhtar. It plans to continue roping in more A-list actors onboard to ramp up its advertising campaigns across a range of media platforms.

Bewakoof is aiming to increase its total subscribers, which is currently reported to be 150,000, to 1 million in the next 2 years. Furthermore, it is also looking to achieve sales worth Rs 2,000 crores in the next 4 years.

Bewakoof - FAQs

What is the tagline of Bewakoof?

"A Bewakoof follows his Heart", the tagline that connects a millennial with the mantra of being imaginative.

Who is the owner of Bewakoof.com?

Prabhkiran Singh and Siddharth Munot are the founders of Bewakoof.

What is Bewakoof?

It is a lifestyle fashion brand that makes creative and distinctive fashion apparel for the trendy, contemporary Indian.

Who is the CEO of Bewakoof?

Prabhkiran Singh serves as Bewakoof's CEO and Co-Founder.

When did Bewakoof start?

It was launched on 1 April 2012 by Prabhkiran Singh and Siddharth Munot.

Where is Bewakoof located?

Bewakoof Brand Pvt. Ltd., is registered in Thane, Mumbai.

How much is Bewakoof's Networth?

Bewakoof is an INR 100 crores fashion apparel brand.

Who are the Top competitors of Bewakoof?

Myntra, Snapdeal, Shein, Flipkart, Peachmode.com, Globus, Chumbak, Seafolly, Jenny Bird, Infinity Motorcycles, and Buttercups are some of the top competitors of Bewakoof.

Is Bewakoof Indian Brand?

Yes. Bewakoof is headquartered at Mumbai, India

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