Bewakoof - Allowing the Youth to be Fashionably Silly!

When all the fashion portals were talking about being all chic and classy, there was one portal that allowed being fashionably silly. We are talking about this fashion e-commerce portal who came in with a trendy collection of apparels for the youth and swiped them off their feet with the dazzling and upbeat designs that correctly resonated with them. And this began in 2012 when Prabhkiran Singh and Siddharth Munot launched Bewakoof.

Read this article to know about Bewakoof, Founders, Tagline, Logo, Wiki, Business model, Funding, Revenue, Competitors and Growth.

Bewakoof - Company Highlights

Startup Name Bewakoof
Headquarter Mumbai, India
Sector Fashion Ecommerce
Founder Prabhkiran Singh, Siddharth Munot
Founded 2012
Parent Organization Bewakoof Brands Pvt. Ltd.
Website bewakoof.com

Bewakoof - About & How it works
Bewakoof - Founders & Team
How was Bewakoof Started?
Bewakoof - Name, Tagline, and Logo
Bewakoof - Startup Launch
Bewakoof - Business Model and Revenue Model
Bewakoof - Revenue
Bewakoof - Competitors
Bewakoof - Funding and Investors
Bewakoof - Growth
Bewakoof - FAQs


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Bewakoof - About & How it works

Founded in 2012, Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian. It was created on the principle of creating impact through innovation, honesty and thoughtfulness. Bewakoof is, undoubtedly, one of the most sought after millennial brands of this generation. This lifestyle brand has created a new niche in the fashion and apparel market with its ideas and trendy products.

Bewakoof is much of a fun brand that successfully attracts the attention of the young generation with the cool products that they create like fun mobile covers and t-shirts. This brand is hands down awesome in creating light-hearted, fun, quirky, and everyday outfits and other products on a very pocket-friendly budget. Secondly, it’s unique name is enough to turn heads at every step of whoever hears of it.

So this portal, Bewakoof.com sells apparel and mobile phone covers. They are better known for creating top-notch collections like their recent one, ‘Ghanta’ collection of t-shirts for college students with messages like ‘Ghanta Engineering/Ghanta MBA’ was a big hit and were tagged as best-selling by the company. They primarily cater to an age group of 16-34 years.

Bewakoof - Founders & Team

Prabhkiran Singh and Siddharth Munot are the founders of this hugely famous E-commerce startup known as Bewakoof.com.

Owners of bewakoof
Founders of Bewakoof

Both of them are civil graduates from IIT Bombay and always wanted to go on an entrepreneurial journey. But after graduating from IIT Bombay, both of them started their careers separately.

Prabhkiran started with his Lassi venture outside his college and named it khadke gLASSI. Unfortunately, this didn’t go that well and thus led to close down soon. At the same time, Siddharth started working with an educational startup. Much later, these brilliant minds decided to start their own business of T-Shirt printing.

The startup has a team of 400 members, and 2 million products sold till date. The team like to experiment freely, which allows them to balance creativity and relatability, and their innovative designs.


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How was Bewakoof Started?

It so happened that both founders of Bewakoof Prabhkiran Singh & Siddharth Munot were sitting outside their campus drilling some ideas to start their venture. And this led them to strike this T-shirt printing idea. So the idea back then was to design something that could bring the humor factor to college students.

This led to both of them researching the latest youth trends, lifestyle. Following this, they started designing quotes for their printing T-Shirt venture accordingly. And that’s how this cool brand came into existence. Back in 2010, when Prabhkiran Singh & Siddharth Munot were searching for some domain name for their newly started printing T-Shirts business, they came across the idea of taking Bewakoof.com.

And it so happened that the month of April was about to start and April Fool’s day was just nearby. Also, the name is humorous, witty, and easily resonating with the youth, they went ahead and bought the domain. The website was launched in 2012 though. The target audience for this website were the college students for whom Bewakoof started creating humorous t-shirts depicting various scenarios of their lives.

We all know quite well that brand recall is at its highest with Bewakoof because of its cool and hip name. The founders finalized this name because Bewakoof is ideally the name given by this society to those people who are known to do silly things and things that are generally out of the box as per the society’s norms and methods.

Bewakoof Logo tagline
Bewakoof Logo

But these are the people who make this world a better and wonderful place to live in. Hence the founders thought that this would be a great name to start with and it surely acted in their favor given the popularity Bewakoof.com has today.


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Bewakoof - Startup Launch

After launching the startup, Bewakoof majorly used two major platforms, namely Justdial & Facebook to market & promote their products in the earlier stages. It worked so well for the brand that in less than just a few months, its Facebook page had more than 75 thousand engaged users. Apart from the social media channels, the startup also created some extensive and dynamic college campaigns where it asked students to spread Beewakoofy around the college campus in favor of free Tees from the company.

Moreover, the company also aggressively promoted its products, by tying up with top e-commerce sites to sell its cool and appealing apparel range and other products like Snapdeal, Indiatimes Shopping, and Seventymm.

The marketing team drove maximum website traffic with these two Facebook pages “2 Min Aaya Yaar Raste Mei Hoon” and their company page “bewakoof.com” that were received very well by its target audience. These pages kept the Millenials very much occupied with the Facebook memes and trolls that were also used to promote them on their website.

It doesn’t come as much of a surprise that the strength of the company lies in its appealing and trendy quotes printed on its range of t-shirts and various other products. This merchandise certainly seems to attract the viewer in the first appearance. Other than this, Bewakoof is loaded with user-friendly plans like COD and replacement options. Henceforth, a customer is bound to have a great experience shopping with Bewakoof.com

Bewakoof - Business Model and Revenue Model

Bewakoof ideally operates on a 360-degree business model because from designing to merchandising to warehousing, it takes care of end-to-end production in-house and marketing the brand online. This Mumbai-based venture, Bewakoof is a single-brand firm, which produces and markets its own products targeting the youth, unlike other e-commerce portals that just market other products.

They tend to follow trends and implement in their startegies, from printing famous punch  line on t-shirts to following viral posts on social media, Bewakoof has created a cool presence among the youth. It  launches new designs based on their observation of trends in lifestyle and fashion, as well as by listening to its social media fan base of over 1.50 million fans.

“In our play, we have high margins and a very high customer loyalty owing to our differentiated and unique products”, said Prabhkiran Singh, owner of Bewakoof.com.

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Bewakoof - Revenue

As per the financial year ending 31st March 2019, Bewakoof Brands Private Limited's operating revenue range is INR 100 cr - 500 cr.  It's EBITDA has increased by 65.75 % over the previous year and also an increase in the networth by 7.39 %.  The Estimated annual revenue of Bewakoof is$15.1 million. Over the years, it has grown from being a t-shirt selling brand to over a Rs 100 crore business.

Bewakoof - Competitors

Bewakoof faces direct competition from e-commerce portals like Myntra, Snapdeal, Shein, Flipkart to only name a few.  Peachmode.com, Globus, Chumbak, Seafolly, Jenny Bird, Infinity Motorcycles and Buttercups are aslo some of the top competitors of Bewakoof.

Bewakoof - Funding and Investors

Bewakoof has raised a total funding of ₹805.6 million distributed over 3 funding rounds to date.

Date Stage Amount Investors
January 2015 Venture Round - Snapdeal, Kunal Bahl, Rohit Bansal
March 2018 Seed Round ₹5.6M -
October 2019 Venture Round $11.28 million Investcorp Gulf Investments

Bewakoof has raised funding from investors Kunal Bahl, Rohit Bansal, Snapdeal, and Investcorp Gulf Investments.


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Bewakoof - Growth

  • More than 2.5 million hits on the website on a monthly website
  • 2 million products sold till date
  • Has more than 3000 style trends
  • Ships to more than 90 countries
  • Ships merchandise to over 19,000 PIN codes across India
  • More than 40.1 lacs Facebook followers
  • Over 8,700 active Twitter followers
  • More than 2.39 lacs Instagram followers
  • Rs 1.5 crore worth transactions per month
  • Recently launched a clothing category for women.

Bewakoof - FAQs

What is the tagline of Bewakoof?

"A Bewakoof follows his Heart", the tagline that connects with millennial with a mantra of being imaginative.

Who is the owner of Bewakoof com?

Prabhkiran Singh & Siddharth Munot are the founders of Bewakoof

What is Bewakoof?

It is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian

Who is the CEO of Bewakoof?

Prabhkiran Singh is the CEO and Co-founder of Bewakoof

When did Bewakoof start?

It was launched on April 1, 2012 by Prabhikaran Singh and Siddharth Munot

Where is Bewakoof located?

Bewakoof Brand Pvt Ltd., is registered in Thane, Mumbai.

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About Rishabh Rathi

Per-Final Year Computer Science Undergrad and a freelancer. Connect with me on LinkedIn - https://www.linkedin.com/in/rishabhrathi22/
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