Voonik - Personalizing The Shopping Experience More Than Ever

Vidhi Punamiya Vidhi Punamiya
Mar 31, 2021 8 min read
Voonik - Personalizing The Shopping Experience More Than Ever

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Voonik.

There was a time when women/men used to take their friends to go shopping just to have a little help in the selection process. Roundabout the same time, people were paying huge amounts to the stylists and designers to get a personalized style statement.

To shift this paradigm online and optimize the whole process to being smooth and handy came in Voonik in 2013. Β Get insights on Voonik's Company Profile, Voonik Founders, Funding, Competitors, Business Model, Growth, Revenue and more.

Voonik - Company Highlights

Startup Name Voonik
Headquarter Bangalore
Sector eCommerce
Founders Sujayath Ali and Navaneetha Krishnan
Total Funding $34.5 Million
Net Profit Rs 28.9 crore (FY20)
Revenue/Turnover Rs 44.76 crore (FY20)
Expenses Rs 15.99 crore (FY20)
Founded 2013
Website Voonik.com

Voonik - About & How it Works
Voonik - Founders and Team
How was Voonik Started?
Voonik - Name, Logo and Tagline
Voonik - Business Model and Revenue Model
Voonik - Funding and Investors
Voonik - Startup Challenges
Voonik - Competitors
Voonik - Acquisitions
Voonik - Growth and Revenue
Voonik - Awards
Voonik - Future Plans
Voonik - FAQs

Voonik - About & How it Works

Sujayath Ali and Navaneetha Krishnan launched Voonik to personalize the shopping experience for men and women. Yes, Voonik initially was launched for both men and women but later they decided to only focus on women's clothing.

Now, Voonik is a personal clothing shopping app for women, allowing them to buy apparel from multiple brands and fashion stores, according to their body type, lifestyle, and budget.

Voonik enables women customers to directly shop like on any other e-commerce portal or the customer can provide some inputs like her body shape, skin tone, height, and personal style to let the application advise some dresses for her.

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Voonik - Founders and Team

Sujayath Ali and Navaneetha Krishnan are the founders of Voonik.

Sujayath Ali and Navaneetha Krishnan - Founders Voonik
Founders of Voonik

Sujayath Ali

Sujayth did his MBA in Technology and Finance from the Indian School of Business, Hyderabad and has a Bachelor’s Degree in Computer Science Engineering from MepcoSchlenk Engineering College.

Before Voonik, he was working as VP, head of Visa Checkout merchant program at Visa. He has also worked for Amazon as a senior product manager in the states for 7 Years.

Before co-founding Voonik, he worked for Freshdesk as a Principal Developer, Narus Networks as Tech-Lead and Aryaka Networks as Technical Architect. Voonik originally started with a 12 member team which now grew to more than 150 employees.

How was Voonik Started?

Navaneetha and Sujayath went to college together and have known each other for more than 20 years now. Navaneetha was not very new to the startup scene because he had been a garage stage engineer at big companies like Zoho, Freshdesk, and Aryaka. And as we know, the other co-founder, Sujayath was in America spending 7 years at Amazon and Visa.

β€œWe first discussed the idea of starting something together over a Facebook chat session” Says Sujayath.

Back then, Navaneetha had an idea for a SaaS offering based on his long and intriguing experience at Zoho and Freshdesk. On the other hand, Sujayath pitched an idea of creating an entirely new way of shopping to enable the users in buying what suits their build, lifestyle, and budget. The former was convinced by the idea of the latter, both quit their jobs and that’s how the idea of Voonik was originated.

Voonik - Name, Logo and Tagline

Voonik's tagline is "Everyday Fashion", suiting its tagline, Voonik offers a range of options in every fashion category for the Indian urban market.

Voonik Logo
Voonik Logo

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Voonik - Business Model and Revenue Model

Business Model

Voonik basically is a marketplace where the retail stores register and get to showcase their products. Voonik brings multiple online stores into a single cart. So it showcases product ranges from stores like Jabong, Snapdeal, Fashionara, Fashionandyou, Yepme, Zovi, etc.

Revenue Model

The revenue model of Voonik is generated by charging a 15 percent commission on every sale to the brand or the seller. And the deliveries are done by a third-party logistics partner.

Voonik - Funding and Investors

Voonik has raised a Total Funding of $34.5 Million till date.

Here is the Vooniks Funding Details:

Date Amount Round Investors
February 2014 $500k Seed SeedFund
June 2015 $5 Million (~Rs 32 crores) Series A Sequoia Capital, SeedFund
June 2016 $20 Million Series B Sequoia Capital India
July 2016 $3 Million Debt InnoVen Capital
February 2017 $6 Million Series C RB Investments Pte. Ltd.

Voonik - Startup Challenges

Costly Shipping

Our biggest challenge for Voonik in the initial days was extremely costly shipping. It was particularly losing money on every shipment. And so the venture decided to work on projects where the team observed shipping across each category.

They eventually came up with the right algorithms through permutations and combinations to make shipments more cost-efficient. And soon after, Voonik had a 20% gross margin on shipping.


The second-biggest cost driver for Voonik was marketing. Apparently, to save recurring overheads, it stopped focusing on traditional channels like Facebook and Google.

Instead, Voonik approached innovative channels for marketing to make money immediately. One of these initiatives was referral programs that allowed Voonik to make money from the very first transaction.

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Voonik - Competitors

Voonik's Competitors - LimeRoad, Jaypore, FabAlley, Myntra, Jabong, FashionAndYou, Adoro Marketplace, ShopClues, Yepme and Snapdeal.

Online fashion space is as crowded as it can get. New players are coming in fashion industry. And now with Instagram and its buzz, it has become very easy for people to sell fashion apparel online.

Given that, there’s so much happening out there in the online fashion zone. Be it creative concepts like style cracker who customly assigns stylists to its customers to make a box of accessories paired with the dress. Be it bag fashion portals like Myntra and Shein, all of these along with Voonik are competing neck to neck to cater to the same audience.

Voonik - Acquisitions and Mergers


Voonik acqui-hired TrialKart in 2015. TrailKart is a mobile platform providing a virtual dressing room experience to the users.


In 2016, Voonik acquired Getsty which is a personalized shopping portal for men.


In June 2016, Voonik stepped into the premium e-commerce segment by launching Vilara.


In September of 2016, Voonik undertook an acquisition of Dekkoh which was a personalization and styling app.


Voonik did not stop here. It has also acqui-hired three startups, Zohraa, Picksilk.com, and Style, to further build the platform and taking it deep towards personalization by adding more and more personal stylists and connecting them with its users through a chat-based app.


According to the reports in February 2020, Vooniks B2B business was merged with Bangladesh-based startup ShopUp. ShopUp is a platform that helps businesses go online. It enables e-commerce, store, logistics, sourcing, marketing and working capital requirements.


On February 2020, Vooniks B2C business was merged with kids activewear startup Schoolay.

Voonik - Growth and Revenue

  • Voonik reported 264% jump from losses of Rs 17.63 crore (FY19) to the Net Profits of Rs 28.7 crore (FY20)
  • Voonik had a revenue of Rs 44.76 crore in FY20 as compared to FY19 i.e Rs 21.45 crore
  • Voonik had over 10,000 downloads in the first month with an average rating of 4.7.
  • Today, it has over 20 Mn registered users
  • Total 17 million application downloads
  • Close to 2 million unique visitors per month
  • Displays more than 15 Lakh products from 22,000 sellers.
  • Caters to an average of 20,000 daily orders
  • Currently has a rating of 4.1 at Google Play Store.

Voonik - Awards

2014 - Voonik was amongst the Microsoft Ventures India’s list of 16 startups for its summer batch of the accelerator program.

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Voonik - Future Plans

Voonik has big plans of taking onboard offline boutiques and launching chat-based features. Currently, the app is only giving recommendations to the customers, but the users are not able to chat with the stylists. Hence their main priority in the long term plan is to take personalization to the highest level on Voonik.

Voonik - FAQs

Who are the Founders of Voonik?

Sujayath Ali and Navaneetha Krishnan are the founders of Voonik.

How much is Voonik Funding?

Voonik has raised a total funding of $34.5 Million till date.

How much is Voonik's Revenue?

Voonik reported 264% jump from losses of Rs 17.63 crore (FY19) to the Net Profits of Rs 28.7 crore (FY20).

How does Voonik make money?

Voonik basically is a marketplace where the retail stores register and get to showcase their products. The revenue for Voonik is generated by charging a 15% commission on every sale to the brand or the seller.

What is Voonik store?

Voonik is an online marketplace operating in products for women's fashion.

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