The field of digital marketing is going to explode in the future. You might feel that I am exaggerating but, these stats will show you the true potential of digital marketing. By 2026 the global digital marketing and advertising market is going to reach $786.2 billion. Google handles about 5.6 billion searches every day. For every $1 spent on PPC marketers can get $2.
This doesn’t end here, the average time people spend on their social media worldwide is 147 minutes per day. All these statistics show that the craze of the internet and social media is not going to end anytime soon. This means that marketers have numerous opportunities to showcase their products and services and increase their revenue.
If you are someone who knows how to increase brand awareness and sales using Google and various other social media platforms then you can earn a lot of money. Although when you are starting out you may not have enough money to buy yourself a course for learning all this. But, with the help of the internet, you can learn anything at any time without making a hole in your pocket. In this article, we will tell you about 6 awesome YouTube channels that will help you learn different aspects of digital marketing for free.
Best YouTube Channels to Learn Digital Marketing
The following are some of the most popular and insightful YouTube channels that will enable you to learn the concepts of digital marketing for free:
YouTube Subscribers- 1.05M
If you are in the marketing game for a long time then you must know about Neil Patel. He is the marketing guru, who shares his growth strategies on YouTube to help you scale your business online. He is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He is also the brain behind the very famous keyword research and backlink analysis tool, Ubersuggest.
His channel covers all the aspects of digital marketing. You can find videos regarding SEO, keyword research, link building, content marketing, email marketing and social media marketing. You will also learn how to make a youtube digital marketing strategy for yourself.
He also shares tips and tricks for blogging. Although in most of his videos he uses Ubersuggest to explain the concepts. You can apply those same concepts everywhere else as well.
The teaching style of Neil Patel is friendly and to the point. He also shares case studies so you can see all his marketing strategies in action.
YouTube Subscribers- 325K
Another famous Youtube channel to learn digital marketing from is Ahrefs. It is also one of the greatest SEO tools in the market. Samuel Oh, who teaches digital marketing on Ahrefs' YouTube channel, is an experienced digital marketing consultant who has taken new websites from 0 to 2 million monthly visitors with his data-driven and advanced marketing strategies and unique SEO/PPC tactics.
He is also the founder of Money Journal, an online marketing publication that shares marketing strategies to help businesses in increasing their website traffic and leads. He also runs a digital marketing agency in Toronto, Canada.
On the Ahrefs channel, you can find informative videos related to SEO, keyword research, link building, content marketing, YouTube SEO, affiliate marketing, blogging and advanced marketing strategies.
Again, just like Neil Patel, all the SEO work is primarily done on Ahrefs but, you can apply those concepts anywhere you want.
All the videos are easy to understand and the host breaks down all the complex concepts in an easy-to-understand manner. Ahrefs regularly conducts marketing research regarding SEO and link building and shares the insights to help you level up your digital marketing game in no time.
YouTube Subscribers- 207K
Hubspot is a famous CRM (Customer Relationship Management) software that is used by businesses for marketing, sales, content management and automation. On their YouTube channel, they talk about SEO, email marketing, sales, B2B marketing and social media marketing.
They share real-life examples and share a lot of plans and strategies, so you can start taking action immediately. Even if you are new to this digital marketing world, you will understand most of the concepts explained in their videos easily. On their website, they also provide a wide variety of certification courses that you can check out.
YouTube Subscribers- 111K
The next name on the list of best youtube channels for digital marketing is Semrush. It is another SEO and link analysis tool that is loved by a lot of marketers. They also have a YouTube channel where they explain to you SEO tips and tricks, backlinks, PPC, content marketing, YouTube optimization, competitor's research and social media marketing
Real-life examples are also given on its YouTube channel, which makes the learning process more fun and easy. If you want to master the skill of SEO then Semrush has a lot of helpful videos.
YouTube Subscribers- 195K
Another name on the list is Alex Cattoni. After doing extensive research and SEO work you need to write an awesome copy that connects with your target audience emotionally and compels them to buy your products or services.
To hone your copywriting skills, you must follow Alex Cattoni. She has 10+ years of experience in copywriting, marketing and branding. In 2019, she launched an online learning academy for copywriters, 'Copy Posse'. By 2020, 70,000 copywriters and entrepreneurs were part of her ever-growing community.
Her videos are a goldmine for copywriting. She adds humour to her videos which makes them more interesting. She explains concepts with real-life examples which allows you to understand the concepts in great detail. She teaches you how to write a gripping copy for websites, landing pages, advertising campaigns and social media.
After watching her videos and implementing her strategies I saw a drastic change in my copywriting skills. So, if you watch all her videos you will surely master the art of copywriting.
YouTube Subscribers- 569K
If you are specifically looking for a social media marketing YouTube channel, then you will love this YouTuber’s videos. Vanessa Lau is the founder of 'Vanessa Lau International Inc.' which is an online coaching company that teaches people how to quit their 9-5 job and build an online business using social media marketing.
Her videos are primarily focused on social media strategies. She regularly shares Instagram and YouTube growth hacks to help you increase your followers and revenue.
Vanessa Lau shows you the exact steps that you need to take in order to implement the marketing strategies on your Instagram or YouTube channel. Her teaching style is unique and beginner-friendly.
All the digital marketing youtube channels mentioned in this list will teach you something different. You will learn new things about digital marketing every day. Remember, the will to learn and your passion for digital marketing will take you a long way. Since the channels have experienced people and a high reputation in the market, they will teach you things that are doing wonders for them.
Can I learn digital marketing for free?
Yes, you can learn digital marketing for free from various popular YouTube channels available. This will help you to understand the concepts of online marketing free of cost in an easy manner.
Which YouTube channel is best for learning digital marketing?
Some of the best YouTube channels for learning digital marketing are:
- Neil Patel
- HubSpot Marketing
- Alex Cattoni
- Vanessa Lau
What should I learn first in digital marketing?
The following are some of the skills that every digital marketer needs to learn:
- Content marketing
- Video marketing
- SEO and SEM
- Social media marketing
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