Marketing helps in building up your brand, nothing works without marketing in this world. It helps in getting visibility from the audience and building good relationships with the customers.
Survival of a business without proper marketing is practically impossible. In the business world, startups are hugely recognized now. There is hardly anyone who doesn’t prefer to be their own boss. Now, to make that startup a successful one, here also, marketing is required, in fact, it is even more necessary.
Startups are hungry for growth, so naturally, to develop their business, they take marketing very seriously. It works on spreading their name, which in return helps on building the brand. Plus sales also increases because of marketing and deep connection with customers can be made as well.
“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”
— Bryan Eisenberg
Marketing is surely vital for businesses but it can be harmful to your brands as well. How? Well in this article we will discuss that. So, let’s dive in.
Why Excessive Marketing is Bad for your Startup?
Too much of anything is bad. One shouldn’t overdo it for the sake of doing it. The same goes for marketing, in today’s world a human get exposed to 500 advertising messages regularly but not all of them can make a space in the customer’s mind.
Customers are smart enough to block excessive marketing. To be specific excessive marketing may result in a downfall of a startup or any kind of business for that matter; one should be careful and must not cross the line.
According to a report, at least 44% of people from Facebook tend to unfollow brands due to flooding the followers’ timeline with excessive posts.
Reasons That Makes Excessive Marketing Bad
Over marketing has multiple reasons that can lead to a death of a startup, some of them are down below:
Wastage of Funds
If you are a startup, the worst mistake you can do is the wastage of funds. The truth is funds are limited, especially when you’re a newborn company. If unnecessary money is spent on marketing, it can backfire, because there is a possibility that the marketing strategy may not work.
Another thing is, if the customers become more interested to buy the products and the company is not able to meet the expectations, it will create problems.
Unnecessary increase in the expenses of the company
Early age startups may not be aware of their target audience and not have the required data but, if the startup is advertising furiously, this may lead unnecessary increase in the expenses of the company while not giving any profit in return.
For the marketing of a business, professionals are needed to do the job. Apart from that, space and infrastructure is also needed for them, thus increasing the expenses of the startups.
This will lead to limited funds being sidetracked and used for secondary functions like marketing instead of using them for actual products and services. So, it may compromise the quality of the products.
Negative Image of the brand
With excessive marketing, people can get bored and may feel irritated with messages, emails, or social media posts blowing their phones up. This may create a negative image of the brand in front of the customers and their visibility can irritate them and thus works against the startup by creating distaste amongst customers.
Excessive marketing with advertisements can also lead to controversy sometimes and may create a negative impact of the brand in front of its audience.
How to Avoid Excessive Marketing?
The startups need to be aware of over-marketing their company and they can do that by:
- The first and foremost thing, that should be done is to keep an eye on the number of subscribers and followers of their startup on social media. If people are unsubscribing and unfollowing you, that means something is wrong.
- Keep a check on the number of times you are sending marketing messages to the customers.
- Repetitive and irrelevant messages should be avoided.
Facts About Marketing
Marketing can be difficult as well as interesting for a business. There are a few interesting facts that one must be aware of marketing and they are:
- An advertisement can only have the attention of consumers for a limited time. In fact, an average consumer only gives 8 seconds of their attention.
- In this digital world, 75% of the marketing budget is spent on digital marketing only.
- Articles that contain relevant images get more views.
- Over 78% of people unsubscribe from emails if the company over sends their messages in the hopes of marketing.
- 20% of marketers use gifs in their email marketing campaigns.
Marketing is a prime need for a startup. A proper strategy is required and followed to achieve the goals of the business. Although, sometimes companies overdo marketing which creates a negative impact and may cause the downfall of the startup. This toxicity needs to be avoided so a startup can fulfil its aim without any roadblocks.
What is Marketing?
The process of promoting the products and services of a business is called marketing.
What are the Four Types of Marketing Strategies?
There is Cause marketing, Relationship marketing, Scarcity marketing, and Undercover marketing.
What is one negative effect or impact of advertising?
Advertising has potential to feed into unrealistic expectations in your mind.