Shell against Recession - 11 Ways to make your Startup or Business Recession Proof

Ipsita Acharya Ipsita Acharya
Jul 11, 2021 5 min read
Shell against Recession - 11 Ways to make your Startup or Business Recession Proof

Making one's startup recession-proof is not a quick switching activity. It is a process. Ignoring it on regular days isn't the ideal way. During the downturn of the economy, it might be too late to control or even preserve the existence of the business.

This 'R' word is always a nightmare to business owners be it big or small. However, if the mechanism against recession is designed wisely, a business can be running smoothly, whatsoever the conditions might be.

Here's the enchiridion to a recession-proof startup. Hard work counts along with a witty application of needed aids. Here's the one-stop solution to make your startup recession-proof at any time and every time.

Cut off unnecessary expenses
Find Costless ways of advertising
Buy Old or Rent Furniture for Office
Clear off your Debts on Time
Build a loyal Customer base
Have a Clear objective
Make/Build Durable products
Don't add/purchase extra or unnecessary products and services
Invest wisely in adaptable technology
Hire a Financial Planner
Development Should be your Priority
FAQ

Cut off unnecessary expenses

Cutting off unnecessary expenses is always a plus for businesses. Look for ways to reduce the round expenses along with operational costs. New product launching should be held back for favourable situations only. Unless needed urgently, new employment shouldn't be entertained.

Investing in new products, for "experimenting" is not a positive aspect while making your startup recession-proof. To enable the smooth running of a business even during a recession period, cost controlling, is very important.

Find Costless ways of advertising

Cheap or costless ways of advertising is again a savings-friendly method. Guerilla marketing is one of such techniques which is cost-beneficial yet effective. For example, If an ice cream shop opens in town, they give free ice creams to their first ten buyers for the first week. This doesn't hamper their profit much as there will be way more customers than usual in order to be one of the first ten. However, there are more ways to advertise without sinking a penny.

Buy Old or Rent Furniture for Office

Run-on tight budget in the beginning. Buying old furniture and decors for office, hiring only the necessary number of employees is to start with.

Clear off your Debts on Time

Clearing off debts on time is one of the very significant factors, affecting the cost management of a business. Avoid opting for high payoff debts in the first place. Such debts slow down the ability of the service of the startup to meet the debt itself. Debts should be paid off immediately or they should be lesser in the count and lower in amount.

Staying in good communication with investors and stakeholders are very important too. The business or any operation that is not running in profit should be sold.


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Build a loyal Customer base

Build a Goodwill in the existing customer base. Invest in bigger and regular clients than investing in matters to attract new customers. Allow discounts to regular best customers. When they will receive the best experience and end results from you, they will be interested to work along with more and will be a source of advertisement to attract new customers.

Have a Clear objective

Having a clear objective is very important to build your business recession-proof. You either focus on cost leadership or quality differentiation. You choose anyone and don't hang in the middle. This will enable you to hold on to your customers even while there's an economic recession. This displays and retains loyalty.

Especially for smaller startups, there's no need of being everything at once. Find your specialization and master it to thrive in even the worst market situation. This is because if you build a good customer base, you'll still have your business running because of them even during the economic downfall.

Make/Build Durable products

Startups should focus on necessity, durability and eligibility. Since startups are replicable businesses, they aspire more to follow them. They should be durable, and day to day usable. To make sure even during the recession period of economy, your product should have its demand intact. The products should be durable too otherwise they cannot gain customer's confidence.

Don't add/purchase extra or unnecessary products and services

Diversification is not the right way. Adding extra products and services to your offering doesn't make it any different. It just increases the wastage of money simply. Startups must promote unique and different products not unique and different products' additionals. Begin with a useful and unique product in the first place.

Invest wisely in adaptable technology

A wise investment in adaptable technology saves a lot of hard work and unnecessary expenses. Like an online meeting with a client can easily save a lot of expenditures. If a single machine can replace numerous labourers, it should be put to use immediately. This would save cost when there's a high demand for labourers and their cost is high, it will hardly bother you!

Hire a Financial Planner

Hire a financial planner to track your monetary activity very well. A professional can help you and your business with cash flow, expenses and savings so that your business finance is in your control even during a recession period.

Development Should be your Priority

Development should always be your priority. When business is strong, most people leave it loose waiting for instances of downfall. No matter how strong a business is, ways of development should always be monitored. Development designing controls the future prosperity of one's business. Also when a business is slow, action plans should be implemented to restore the conditions.


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Conclusion

However, startups can never be made 100% recession-proof. Business is all about ups and downs. Such measures can ensure the survival of a business through hard times of recession and maybe ensure profit-making out of such times to some extent. The startup owners analysis and experience are also the keys to a recession-proof startup.

FAQ

What products are recession proof?

Nutrition products, Home and cleaning essentials, Inexpensive entertainment, Pet care essentials, Food and beverages and baby products are some products which are recession proof.

What is the best recession proof business?

The food and beverage industry is one of the most recession proof industries due to the fact that everyone still needs food and drinks to live.

What companies suffer most in a recession?

Retail, restaurants, Hotels, Automotive, Oil and gas, Sports, Real estate, and many others Industries see heavy declines during times of recession.

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