How PhonePe Earns Money? | PhonePe Business Model

Pratyusha Srivastava Pratyusha Srivastava
Apr 16, 2022 5 min read
How PhonePe Earns Money? | PhonePe Business Model

PhonePe is the online payment platform that creates, hosts and manages your online transaction and also, provides various services through the Internet. Today, there are plenty of companies that provide you with the facility of online transactions. PhonePe is included among such companies. National Payments Corporation of India has evolved its technology and provided UPI to make the transactions absolutely convenient.

Well, our minds always come across the question of how these apps (including PhonePe) earn money? Or why do they spend so much money to gather customers? These questions are obvious. To understand this, you need to get your foot stable on the Broker. PhonePe and other similar applications work as a broker app. They work through the possession by leveraging the customers and traders.

In the era of capitalism of data, Online Payments transaction industries are the leading wave. They tend to evaluate their worth extremely high in the data-driven market. Therefore, in this article, we provided you with a basic guide on how PhonePe earns money? Stay tuned!

About PhonePe
PhonePe Business Model
How PhonePe earns money?
PhonePe Revenue Model

How does PhonePe make money?

About PhonePe

PhonePe business Model
PhonePe Logo

The prominently established Indian digital payment application, PhonePe was founded in the year 2015 by Sameer Nigam, Burzin Engineer and Rahul Chari. The application was based on the UPI (Unified Payments Interface) transactions. The company headquarters exists in Bangalore, India.

PhonePe is an successful application that has 11 different Indian languages. It provides plenty of features such as mobile recharge, receiving and sending money, DTH, utility payments, tax savings funds, data cards, and more. There are over 280 million users of PhonePe and established payment options in more than 17 million merchandisers, around 500 cities of India.

The Reserve Bank of India has licensed PhonePe for the service of money transactions and payment system with an authorised name.

PhonePe Business Model

Besides the transactions of money from one bank to another, PhonePe has many more tremendous features such as it provides the facility of purchasing grocery, insurance, food and many more.

PhonePe facilitates the supply of the products that are sold on this app. PhonePe is a multiple purpose application. It also provides the service of mobile recharge, electricity bills and other household bill payments.

PhonePe charges the commission on the payments made by the customers from any online or offline merchants. However, the UPI transactions are based on IMPS that's why it doesn't charge any additional money from the banks.

PhonePe POS machine
PhonePe POS machine

Recently, PhonePe has launched its POS machine that is available in almost every shop that allows PhonePe payment. The POS machine makes the payment extremely convenient and handy. PhonePe POS machine is powered by Bluetooth technology and is worlds lowest cost POS device in the world.


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How PhonePe earns money?

Here are the sources through which PhonePe makes money:

Mobile Recharge

As you know, PhonePe provides the facility of online recharge of your mobile very conveniently. It earns from the commission that is made from the operator you recharged on.

Bill Payment

When a bill payment is made through PhonePe on any company, PhonePe gets the commission from the respective company.

Apps

There is a separate column for different apps like OYO Rooms, Dominos, Myntra, Grofers and many more, on the PhonePe app. So, when you do any payment on these mentioned apps, PhonePe gets the commission respectively.

Gift Vouchers

You get plenty of gift Vouchers of different apps like Oxygen wallet, Airtel Money, Freecharge and more on PhonePe. It earns the commission on every sold gift voucher.

Digital Gold

PhonePe also allows you to buy gold, so when you do, it charges a little extra from you than the actual pricing.

Mutual Fund

Recently, PhonePe added the mutual fund's investment features to its app. So, when you invest in any mutual funds, PhonePe charges a distinct amount of commission on the respective company.

UPI Transactions

PhonePe usually does not make money from the UPI transactions. It only analyzes your data to create a new product.


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PhonePe Revenue Model

PhonePe operating Revenue and expenses
PhonePe operating Revenue and expenses

PhonePe does not have its own payment bank and also, it doesn't charge any money when you regress any of your money back to your account. In fact, it provides you with different offers and cashback of the money you paid through any transactions. Β 

Therefore, PhonePe works by promoting several brands on its app with different offers and vouchers. It earns the major fraction from the bill payments and recharges.

Moreover, PhonePe earns from Yes Bank by providing the analytic database and targeting its products to the users. Flipkart also utilises the service of monitoring purchasing and catching better advertisers, deals and notification through PhonePe to the customers. It collects and saves an ample amount of money from Flipkart from preventing channeling other payments apps.

Conclusion

PhonePe facilitates the services and payments along with the online transactions for several products available on the PhonePe application or website or any other external merchant stores (online or offline).

PhonePe is not an established bank or online payment bank. It is an application with a service not based on any banking services but itself. PhonePe works through a monopoly to earn its money and provides a safe and secure online transaction.

It is very prominent and widely famous across India with its great offers and services. PhonePe earns money in an absolute conventional manner and provides the best features and offers for payment.

FAQs

Who is CEO of PhonePe?

Sameer Nigam is the CEO of PhonePe.

Does Flipkart owns PhonePe?

Yes, Flipkart acquired PhonePe in 2016.

Does PhonePe charge for money transfer?

PhonePe does not charge for money transfers.

Who has founded PhonePe?

Sameer Nigam is the founder of PhonePe company. He has founded PhonePe in 2015.

What is the revenue of PhonePe?

Phonepe revenue amounts to INR 690 Crores in FY21.

Who are the top competitors of PhonePe?

PhonePe's top competitors include:

  • Mobikwik
  • Paytm
  • Google Pay
  • BharatPe
  • Juspay
  • Razorpay

What is the company valuation of PhonePe?

PhonePe company valuation stands at $5.5 Billion.

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