Simplilearn Business Model | How Does Simplilearn Make Money?

Simplilearn is one of the leading certification training providers which provides online professional courses in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing, Data Science, AI, and Machine Learning, and many more.

Simplilearn won the 2021 Stevie Silver Award for Customer Service Success for the fourth year in a row and fifth time overall.

Let's see how it caters to the training needs of professionals and earns money. The article covers:

About Simplilearn
Business Model of Simplilearn
What's unique about Simplilearn?
How does Simplilearn make money?
Simplilearn Social Media (06 Nov 2021)
Conclusion
FAQs

About Simplilearn

Simplilearn was founded by Krishna Kumar in 2009 with the purpose to help professionals and enterprises to succeed in the fast-changing digital economy. The company provides outcome-based online training across digital technologies and applications such as Big data, Machine learning, AI, Cloud Computing, Cyber Security, Digital Marketing, and other emerging technologies.

About Simplilearn Founder - Krishna Kumar

Krishna Kumar completed his Bachelor of Engineering degree from NIT, Suratkal, India. Before Simplilearn, Krishna was the Co-founder and COO at Tech United, a software product company which he exited successfully in 2007 after selling it to a publicly held company. Initially, Simplilearn was started as a technology blog. Later, it became a professional learning startup for project management-related topics.

Simplilearn - Area of Operation

Simplilearn is based in San Francisco, Raleigh, North Carolina, and Bangalore, India Simplilearn has helped more than two million professionals and 2000 companies across 150+ countries to get trained, acquire a certificate, and reach their business and career goals.

Simplilearn - Key Products and Services

Simplilearn, an online learning platform, began with a project management certificate called Project Management Professional Certification.

After 4-5 years, it manages to get big and enter into different sectors like IT, management, business analysis, banking, and data analytics.

In 2011, Simplilearn started to offer additional courses across categories like cybersecurity, cloud computing, project management, digital marketing, and data science. Simplilearn now offers online training, blended classroom training, and exam practice tests in over 400+ courses across 11 major categories.

Its most popular courses are Artificial Intelligence (AI), data science, digital marketing, project management, cloud, and DevOps.

The companies' high engagement curriculum includes self-paced online learning, instructor-led live virtual classrooms, hands-on projects, student collaboration, and 24/7 global teaching assistants.

Simplilearn has seen a 200% growth in demand for Programming Courses and with that, it has launched a three-pronged approach to take on the goal of training and placing 10 lakh programmers in India by 2023.

Simplilearn - Target Consumers

Simplilearn focuses on students and working professionals. It has a paying customer base of over 3 lakhs.

Krishna Kumar says “We help in providing a learning machine and help you identify if that’s the right fit for you. Maybe there's something else that is most relevant for you and once you've decided, our instructors will teach you. And while you're learning that topic, you can interact with fellow students and the instructor, and do a lot of practice. Our teaching assistants are available 24/7.”

Business Model of Simplilearn

It bridges the gap between the educational institutions and the candidates to gain the best knowledge and proficiency. The courses that are offered by Simplilearn, are certified by Purdue University and IBM. It offers both free and paid courses.

‌‌The candidates who are interested in the desired course need to register first by creating an account on Simplilearn. Then, to avail paid courses they have to pay the fee.

It's 70% of domestic business comes from cities like Delhi, Mumbai and Bangalore. In 2019, Simplilearn signed a Memorandum of Understanding (MoU) with National Skill Development Corporation (NSDC) to upgrade their digital skills.

33 courses available in Simplilearn are accredited by NSDC making it a key contributor to the government skill program. The company's main focus is to get deeper into categories that are going to dominate the tech space which includes cloud, data science, machine learning, and artificial intelligence. Simplilearn derives 30% of its business from reskilling and upskilling different enterprises.

What's unique about Simplilearn?

The thing that makes Simplilearn different from its competitors are:

• Courses are Purdue University and IBM Certified.
• Good structure program and excellent lesson plans.
• Availability of exclusive hackathons and Ask Me Anything sessions by IBM.
• Capstone from three domains and 25+ projects with industry datasets from Amazon, Uber, Comcast, etc.
• Job Placement Assistance.

How does Simplilearn make money?

‌‌Simplilearn claims around 60% of its revenue come from overseas markets. Revenue is collected from the candidates after the completion of the program for their certificates. It also earns by charging instructors a fee for every course sale made on its platform.

‌‌For the enterprise business deals, Simplilearn receives money from the early-stage startups like Myntra, Swiggy, and Flipkart who use the platform to train their employees. Simplilearn works as B2B(Business to Business), as well as It, operates on a B2C(Business to Consumes) basis.

Simplilearn Social Media (06 Nov 2021)

• Facebook - 3,63,323 people like this
• Instagram - 58,068 Followers
• Twitter - 28,991 Followers
• LinkedIn - 2,77,984 Followers
• Youtube - 1,480,000 Subscribers

Conclusion

During the pandemic, the demand for online education has already increased, thereby, increasing the demand for edtech companies. Taking this as an opportunity, Simplilearn comes forward to widen the scope for students and professionals by adding more courses that match the need of its target audience. It carries a strong and effective business model that helps individuals to acquire the skills they need to thrive in the digital economy by providing certification courses.

FAQs

What is Simplilearn?

Simplilearn is an online platform that provides professional certification courses on topics like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science.

Who is the founder of Simplilearn?

Krishna Kumar is the founder of Simplilearn.

Who are the competitors of Simplilearn?

Simplilearn's top competitors include:

• UpGrad
• Skillslash
• Great Learning
• Digital Vidya
• Coursera
• Edureka
• Unacademy