Simplilearn Business Model And Its Story

Simplilearn is one of the leading certificate training providers. The company provides online professional courses in disciplines such as Cyber Security, Cloud Computing, Project Management, Digital Marketing and Data Science. It is an India based global Ed-tech Company and a leading digital skills training provider because of its business model and has the goal of achieving INR 500 Cr in revenue by 2021.

It was recognized by training industry as a top 20 IT Training Company for 2018. Simplilearn has enabled more than one million professionals and 1000 companies across 150 countries get trained, acquire certificate and reach their business and career goals. The companies high engagement curriculum includes a self-paced online learning, instructor led live virtual classrooms, hands on projects, student collaboration and 24/7 global teaching assistants.

According to the latest RoC data from 2017 to 2018, the recorded revenues of Rs 149 Crore for the year ending 2017 to 2018 and is currently at the revenue run rate of Rs 300 Crore. Founded in 2010, Simplilearn has maintained its leadership position in the space of digital skilling solutions for learners, corporates and enterprises. The company has been consistently growing every year and has also increased its employee strength from 400 in 2017 to over 1000 in 2019.

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A Brief about Simplilearn

Simplilearn helps professional and enterprises to succeed in the fast changing digital economy. The company provides outcome based online training across digital technologies and applications such as Big data, Machine learning, AI, Cloud Computing, Cyber Security, Digital Marketing and other emerging technologies. Simplilearn is based in San Francisco, Raleigh and Bangalore. Simplilearn was founded by Krishna Kumar in 2009.

Simplilearn's CEO Krishna Kumar
Simplilearn's CEO Krishna Kumar

He completed his Bachelors of engineering degree from NIT, Suratkal, India. Before Simplilearn, Krishna was the Co-founder and COO at Tech United a software product company which he exited successfully in 2007 after selling it to a publicly held company. Krishna then started a blog which became an online learning company because of feedback from readers who requested him to help them formally learn something that will help their career grow.

Simplilearn Growth

After Simplilearn was launched as a blog that shared ideas on project management and offered PMP aspirants information about certification and professional training. It then introduced a training program for PMP training which was blend of online and offline classroom training. As an online learning platform the startup began with a project management certificate called Project Management Professional Certification. At the time people began thinking of learning things on their own.

But only after four to five years did it mange to get big and enter into sectors with students and working professionals up skilling in IT, Management, business analysis, banking, data analytics, etc. In 2011, Simplilearn started to offer additional courses across categories like Cyber security, cloud computing, project management, digital marketing and data science etc. Simplilearn now offers online training, blended classroom training and exam practice tests in over 400 courses across 11 major categories.

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Simplilearn Business Model

It is a destination for certificate courses and caters to professional across industries and functions. Through a combinations of proven training content, blended delivery model and next gen customer experience simplilearn helps professionals across the globe realize their goal. With study centers across the globe and offers 200+ certification courses in Project Management, IT Service Management, Microsoft Certification, Quality Management, Financial Management and more.

The company is currently working with 200+ enterprises across the globe and has around 1000 enterprise customers including fortune 100 organizations. Their high engagement model with live classrooms, experienced trainers and contextualized training solutions has helped over a million professional’s secure better jobs and help enterprises in retaining, up skilling its talented workforce.

Examples of the courses available on Simplilearn
Examples of the courses available on Simplilearn

It has 70% of domestic business coming from cities like Delhi, Mumbai and Bangalore and other market like Kolkata, Pune, Chennai and Hyderabad where digital skilling is growing very fast. In 2019, simplilearn signed a Memorandum of Understanding (MoU) with National Skill Development Corporation (NSDC) to upgrade their digital skills.

Which is why 33 of simplilearn courses are accredited by NSDC making it a key contributor to the government skill program. The company’s main focus is to get deeper into categories that are going to dominate the tech space which includes cloud, data science, machine learning and artificial intelligent growing enterprise segment. Simplilearn derives 30% of its business from reskilling and upskilling different enterprises.

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Simplilearn Funding

Simplilearn has raised around 28 million dollars from in 3 round of funding backed by 3 investors. In the first series of funding held in 2012 the company raised 3 million dollars. The second round of funding helf in September 2013 and company raised 10 million dollars from investors including Helion Venture Partners and Kalaari Capital. While the third one was held in april 2015 raised 15 million dollars in this round from existing investors Helion Venture Partners and Kalaari Capital.

an example of the simplilearn courses

Simplilearn Target Audience

Even though it caters to the students it focuses on working professional looking to upgrade themselves. Simplilearn has a paying customer base of over 3 lakh, while its most popular courses are in Artificial Intelligence (AI), data science, digital marketing, project management, cloud and DevOps. Yet some people may not find video content very engaging as they take long hours In front of the computer but can still use them if they have the right content.

This is the pool of users that Simplilearn is targeting. They want to understand what they need to learn to grow their career, and how to learn it. Krishna Kumar says that, “We help in providing a learning machine and help you identify if that’s the right fit for you. Maybe there's something else that is most relevant for you and once you've decided, our instructors will teach you. And while you're learning that topic, you can interact with the fellow students and the instructor, and do a lot of practice. Our teaching assistants are available 24/7.”

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International Operations

Over 60% of company business comes from its international business. There are more than 300,000 learners using simplilearn from US and other markets. Simplilearn continues to expand its international operations by strengthening its presence in the core markets such as Singapore and US. The company has two offices in the US (San Francisco and Raleigh) and a distributed workforce in other major cities like New York, Boston, Seattle and San Diego.

Rated by Deloitte as the 4th fastest growing technology firm in India and 11th in Asia, and by the IAMAI as the best educational website. Simplilearn is the Global Registered Education Provider of PMI, USA, Accredited Training Organization by APMG International, UK, and Registered Education Provider (REP) of Scrum Alliance Inc.

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About PV Vyshnavi

  • Bangalore
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