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This article has been contributed by Abhinav Jain, CEO & Co-founder, Almonds Ai. Last Diwali, I found myself standing in a crowded market, surrounded by vibrant colors, the smell of sweets in the air, and the endless buzz of people. Everywhere I looked, people were bargaining, buying gifts, and preparing
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India is the second-largest country in the world. The average age in India is about 28 years. We are an immensely big young nation and we do what every other continent does but more in volume. With a population of more than 130 crores, India is a hotspot in demand
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Christmas, the festival celebrating the birth of Jesus is also an occasion for sharing love, gifts, and whatnot. Christmas is one of the most celebrated festivals in the world with more than 2 billion people relishing it. As a result, this most anticipated and awaited holiday season brings about a
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WhatsApp is no longer only a tool for chatting. It is the most widely used messaging platform globally. Over 2 billion people use it regularly. And that number keeps rising. WhatsApp is a powerful tool for communicating with and building connections with your consumers. It's quite widespread, far
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With over 2 billion users worldwide, WhatsApp has become a go-to instant communication platform for B2B and B2C brands. However, beyond the purveyor of internal communication, WhatsApp can also be used to convert Instagram leads. Amazing, isn't it? Well, actually, it is a no-brainer. With 44% of people
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The boom of the internet, technology and social media have given the current generation i.e. Gen Z, the ability to know everything about different products or services without even buying them. Nowadays, people are keener to do their research and gather information before buying anything. The present generation is
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Marketing can be difficult. However, it's really not something to stress about when you're a new business owner. All it requires is time, effort, and a lot of research. When you're getting started you should simply focus on solid strategies that will work versus
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Marketing gamification is the process of using game mechanics and psychology in order to engage and motivate customers. It can be used to increase sales, encourage customer loyalty, and deepen engagement with a brand. There are many different types of gamification marketing strategies that mostly rely on using rewards, punishments,
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Do customers add products to their cart but ditch them without completing the transaction? We know how badly it affects your business. That is why we are here with some expert tips on how you can reduce shopping cart abandonment. Delve in! Most online shoppers have a bad habit of
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> This article is contributed by Gaurav Bhagat, Founder, Gaurav Bhagat Academy In the sales domain, it is often said that “sell the problem you solve, not the product”. Amidst the looming fear of an unexpected lockdown, a concern regarding how sales representatives will carry on with their performance is
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Sales are the most important aspect of a business. They serve as the primary or sometimes even a sole revenue generator for businesses. Carrying such a significance, it becomes essential to take care of the process of sales and the people involved in it. The enthusiasm and the rapport of
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The sale of a product is impossible without the right kind of marketing. While ads and posters have gone a long way in catching consumers' eyes, things get a little difficult when it comes to converting a client to customer over a phone call. The fear of being cheated