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If you’re running a website, there’s a good possibility that you’re using pop-ups. And if not - well, you should be. Pop-ups are one of the most versatile tools that help accelerate the conversion rate on your website. Further, they can be completely customized and help showcase
📖 Learning
Nicole Perrin, Principal Analyst at research firm eMarketer made an observation, “The pandemic zapped us two years into the future on the e-commerce side.” The pandemic and its disastrous effect on the economy in 2020, forced companies to take a long and hard look at their advertising plans and platforms.
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The pandemic was surprisingly a good time for startups in India, with investments in startups skyrocketing. India produced many unicorns during this time, surprising the first-world nations. Lately, studies indicate that with the funding winter in India, private equity and venture capital investments declined 27% in April 2022 as compared
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As the digital revolution took over the regular life of people by storm, there are not many areas that remain uninterrupted by it. With the huge impetus given to Digital India by the Government of India, the domain of finance and accounting has also undergone tremendous changes. Beginning with online
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> The content of the article was contributed by Dhruv Verma, founder of Thriwe and hence contain quotes from him. In business, the term 'loyalty' carries a lot of weight. Customer loyalty, on the other hand, is of major concern now for many businesses. Consumers that are loyal
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Does your Google Analytics data show that 10,000 people visited your site, but only 30 purchased? Most people will spend around a minute or less on your website and leave without much action. Sometimes, it’s just the sporadic nature of surfing the internet. Other times, it could be
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We all aspire to do something huge. Regardless of whether we are a student, a business professional, a startup founder, or an entrepreneur to be, our aspiration is what propelled us to greatness. The Indian government also realized the importance of our aspirations and has launched the “ASPIRE” scheme. The
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Over the last few decades, sports marketing has firmly established itself as an integral part of marketing. There is no existing definition for sports marketing. However, it is explained as a specific application of marketing principles and processes to advertise sports and non-sports products through an association with sports. It
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As an E-commerce store owner, you may be tempted to believe that product selection, order fulfillment, and a well-built site are only essential for running a successful online store. While these common factors are important, there is one more crucial element that often gets neglected by most – the site’s
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Funding is the act of providing resources to finance a need, program or project. Sources of funding include credit, venture capital, donations, grants, savings, subsidies and taxes. There are two types of funding: * Soft Funding This type of funding includes donations, subsidies and grants that have no direct requirement for
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Most companies focus on IPO (Initial Public Offering) only after they have attained unicorn status. But, is it actually the criteria for it? After all, this is one of the best measures to generate funds for your company. In this blog, we will discuss the various aspects of IPO and
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Business success requires ambition, dedication and a lot of perseverance. The main ingredient, however, is money which ultimately makes a business sustainable. Funding a startup business is easier than people believe. This is mainly due to the many misconceptions that float around about what funding really means for a business
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A print-on-demand service that is designed to allow business owners to make custom designs to place on t-shirts, hoodies, and a few other products is what defines Printify. The company was founded by James Berdigans, Artis Kehris and Gatis Dukurs and operates as a B2B marketplace connecting manufacturers with eCommerce
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Have you ever thought that it would be possible when we decide to input any text and simultaneously it would convert or generate an image by deciphering or processing what we want to convey through the write-up? For example, you wrote about an armchair in the shape of an avocado.
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When one looks back in time, one will notice how different the marketing strategies were. But those strategies worked fine for the generation ruling then. However, if you try to apply the same marketing techniques today, they will not give you profitable results. It is because the needs and preferences
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The best moment to start selling garments online was roughly 15 years ago when the market was just getting started but now is the second best time. With so much potential on the horizon, jumping into the world of e-commerce businesses now can help you capitalize on trends instead of
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Shopify is the proprietary eCommerce platform of Shopify Inc., a Canadian multinational eCommerce company headquartered in Ottawa, Ontario. The online platform offers online retailers a multitude of services including payments, marketing, shipping and customer engagement tools. As of May 2021, the company reported that 1,700,000 businesses in approximately
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Moonlighting is the practice of doing paid work in addition to one’s regular employment. It can refer to a high school teacher who also gives private tuition after school hours, a doctor who takes shifts at multiple locations, or even a software developer who spends after-work hours on building
💻 SaaS
Real money or revenue for a SaaS does not lie in customer acquisition. You might get thousands of users signing up and then ghosting away. A user that does not even use the product can not convert anyway. So, where to lay focus at? Activation rate. Activation rate is a
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The common belief is that setting up a company in the United States of America is a first step in creating a global brand. One example of this is the company Uniqlo which began operations outside of the US, then entered the country, became successful, and from there grew into
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In 2022, we are living in an Era of Climate Change. It is a well-known fact that people are now becoming more concerned about environmental issues. The awareness of sustaining the environment has risen to a global level. Human beings all around the globe are thinking of being kinder to
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NASDAQ is an acronym for “National Association of Security Dealers Automated Quotations” based in New York City. It is a global electronic marketplace for investors to buy and sell securities. It is owned by Nasdaq Inc., which also owns Nasdaq Nordic stock market network and several other US-based stock and
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A retail establishment that offers a wide range of consumer goods in different areas of a store with each area specializing in a product category, is called a department store. Department stores made a dramatic entry in major modern cities in the middle of the 19th century. Their entry marked
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Before we begin on how you can generate better leads and the other integral accouterments of inbound marketing, hang on. It is crucial to understand what the concept of inbound marketing refers to so that you can correct and improve the trajectory of your marketing approach. With each new wave