marketing campaigns

How To Measure the Success of Marketing Campaigns


How to Measure the Success of Marketing Campaigns?

Marketing campaigns are usually built around specific objectives that can include brand establishment, raising brand awareness, and magnifying the rate of conversion. For a marketing campaign to be effective, it must encompass integrated marketing communications, media channels, positioning, the process of communication, and touchpoints. Marketing campaigns promote particular products through

By Kinnary Nensee, Apoorva Bajj