Marketing Tips for Selling More Valentine’s Day Gifts

Muskaan Kapoor Muskaan Kapoor
Feb 10, 2022 6 min read
Marketing Tips for Selling More Valentine’s Day Gifts

February has begun. The month has a special day in it, Valentine’s Day, So, the month’s arrival brings the vibe of love with it.

It is not just celebrated as a day; the occasion is celebrated for an entire week. It has chocolate day, teddy day, rose day, and more.

This is the time when everyone is looking for gifts to give their loved ones. All this makes for a perfect opportunity for getting businesses.

Today, the markets of gifting are super wide. Be it online or offline, one can find a variety of gifts everywhere. So, it is important for businesses to indulge in ways to stand out from the rest.

About Valentine’s Day
Tips for Selling the Valentine’s Gifts

What to sell on Valentines day

About Valentine’s Day

The day is celebrated every year all around the world on the 14th of February. It is the day to celebrate love. The history of it ages back way too longer than we could think of.

The day is also known as Saint Valentine’s Day. St. Valentine was an actual person who gave birth to the romantic concept for the day.

It was back in 269 A.D.; a Roman priest was in jail. He was about to be put to death. Before his execution, he wrote a letter to the love of his life. The letter ended with ‘From your Valentine’. This was the root that bloomed into the traditions of sending cards and gifts to the lovers on this day.

The priest died on 14th February. Many years later, Pope Gelasius declared the day as St. Valentine’s Day. It was in the 1800s that this day started gaining popularity in the world. People began to celebrate the occasion with cards and gifts.

It took several thousand years for the day to gain the popularity it has today. At present, the day holds great importance in people’s lives.

Tips for Selling the Valentine’s Gifts

It is a day of celebration for many and for some, it can be a day to make fun of. In both ways, the day holds significant importance for everyone.

When we think of this day, we also think about gifts. It is the time when almost everyone is looking for something to gifts their loved ones. It is a great opportunity for the businesses in the market. But at the same time, it is important for businesses to know how to take advantage of this opportunity.

So, here are certain tips for selling the gifts during Valentine’s:

Dip in the Theme

This is the most important thing to consider while selling gifts. The day represents and celebrates the bond of love. So, the first thing that every business must do is to dip into this theme.

Try to showcase your products in a way that represents the idea of love. Add the red colour, some hearts, and make it look like it is made for Valentine's. If you have a physical store, make sure to add some decorative elements to show the theme.

For example- If you are a bakery, you can make customized heart-shaped cakes during the season. This shows that you can cater to customers’ needs according to different occasions.

Discounts and Freebies

Discount on Valentine's Day gift
Discount on Valentine's Day gift

Almost everyone is looking for gifts during this time. One thing that customers love is discounts. Along with this, there is another thing that makes people happy that are free gifts.

It is quite obvious that you cannot sell the gifts for free. So, it is time to opt for a mid-road. This is to offer discounts to your customers. Be it 5 or 10%, make sure to offer some discount on your products.

Another popular thing is to add in a small free gift. For example- you can ask customers to make a purchase of a certain fixed amount and offer a free gift with that. You can also add some chocolates with every sale for a limited period of time.

Include the Singles

This is the season of love. But love doesn’t always have to be in a romantic sense. It can be towards friends and oneself as well. So, it is important for you to keep your strategies in a way that also includes the singles.

Keeping the marketing only towards the couples is not a good idea. There are so many people out there who don’t have a partner to celebrate the day with. So, when you do your marketing, make sure to keep it relatable for all.


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Event Organization

Everyone loves the events on special occasions. This is a great strategy to increase your sales of gifts during the festivities. You can organize a big or small event depending upon your preference.

For example- you can organize a fun competition and give your gift as a prize to the customer. In this way, you will attract more potential customers towards yourself. You can also conduct online polls or giveaways on social media.

It is a lucrative marketing strategy that can give a great boost to your gifts’ sales.

Personalized Gift Cards

Valentine's Day gift cards
Valentine's Day gift cards

When you add a personalized touch to a gift, it becomes more special. During this season, you can add on a personalized card with every gift sold.

You can make a personalized card on behalf of the person gifting for their loved one. Adding this personal element makes your gift stand out from the rest. Thus, helps you to gain more popularity and customers.

Keep Updating Your Listings

Another important tip to sell more gifts this season is to update your listings. You should add keywords related to the day in your descriptions, titles, and tags. This will help buyers to find you easily on the internet.

This digital tip can help you appear in more searches. Hence, you gain more potential buyers for your gifts.

Apart from the tips mentioned above, it is important for any business to start planning early. It is the time when you need to get your work out there for the people.


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Conclusion

Valentine’s Day comes to bring love and celebration with it. But along with this, it brings more work for the businesses. It is a great opportunity for businesses that want to take advantage of the festivities. This is the time when various different gifts get sold. For example - flowers, jewellery, clothing, fragrances, customized gifts, etc.

So, it is important for every business to go along with the theme of love. It is time to make your business appear more special by making your customers feel special.

FAQs

What is best gift for Valentine's Day?

Some of the best Valentines Gifts are:

  • Flowers
  • Soft toys
  • Chocolates
  • Perfumes
  • Jewelry
  • Greeting Cards
  • Electronic Gadgets
  • Photo frames

What is the most sold item on Valentine's Day?

Red roses are the most sold item for Valentine's Day.

Why is Valentine's Day celebrated?

The day is celebrated on on February 14 to honour the early Christian martyr named Saint Valentine. The day is associated with tradition of courtly love.

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