WhatsApp Newsletter: Engaging Customers Efficiently

It was in the 1990s that the word ‘digital marketing’ was coined as Customer Relationship Management (CRM) applications grew significantly adding to marketing technology with the rise in computer usage and the internet. At the turn of the century the iPhone was born, and the number of internet users was rising exponentially as people began to make use of the virtual world to make their decisions about their needs. This paved the way for the world of marketing to begin integrating technology into its development.

The ever-evolving marketing climate gave birth to marketing automation in 2007 using software to automate conventional marketing processes. This helped the world of commerce to segment its customers, launch multichannel campaigns, and personalize information for the end consumers based on their specific activities.  With the advent of social media, the growth of digital marketing became more sophisticated as the consumers’ dependence on digital electronics increased and deepened.

In 2022, global digital marketing was valued at USD 321 billion which is further expected to grow at a CAGR of 13.1% between 2023 and 2028 to reach a total valuation of USD 671.86 billion.

Types of Digital Marketing
What is WhatsApp Newsletter?
Elements of WhatsApp Newsletters
Benefits of WhatsApp Newsletters
Rewarding Reasons for WhatsApp Newsletters

Types of Digital Marketing

A vital component of overall marketing strategy, digital marketing allows businesses to send tailor-made messages to a specific audience, thereby, directly reaching their target customers. There are many ways in which this can be accomplished. The many forms of digital marketing include Search Engine Optimisation (SEO), Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics, and Affiliate Marketing.

A new and emerging trend of marketing that forward-thinking businesses are now employing is WhatsApp Marketing. This is the most recent way for businesses to engage with their customers and get their undivided attention.

Through WhatsApp marketing, companies engage in conversational commerce by sending out WhatsApp newsletters.

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What is WhatsApp Newsletter?

A WhatsApp newsletter is like any other digital send-out with one major difference. It is more personal and targeted to a specific audience. Like a traditional email newsletter, a WhatsApp newsletter can contain a special offer, an exclusive discount, a new product announcement, or even a picture or video message. The difference is that, unlike an email newsletter, it will contain only one of these messages.

With a 98% open rate, the WhatsApp newsletter allows businesses to stay in close touch with their customers while also gaining their trust easily due to the ease of reach.

Elements of WhatsApp Newsletters

WhatsApp has the potential to become the next end-to-end relationship channel. However, it cannot replace the email marketing efforts. Rather, it can be an extremely useful and harmonious co-channel of email marketing, being used for lower frequency and highly relevant communication.

A few key elements of WhatsApp newsletters to maximize engagement are –

• Newsletters to not exceed the 150-word limit
• ‘Quick Reply’ buttons can be programmed into the newsletters
• A CTA (Call to Action) button can immediately lead the recipient to the business website

Keeping in mind these few key elements, a business can ensure consumer engagement as well as promote sales through call-to-action initiatives.

Benefits of WhatsApp Newsletters

WhatsApp’s global popularity makes it an effective tool for conversational commerce. Although the app can facilitate number blocking, the many benefits of using this tool for marketing make it a highly preferable medium.

• The engagement rate is high – almost 100% as recipients open and read newsletters
• Allows businesses to accurately measure audience responses
• Templates are highly attractive ensuring receiver engagement with minimal effort
• There are no spam or junk folders on the app in which such newsletters can automatically disappear
• Marketing costs are considerably lower

Businesses must be careful and sensitive to the number of messages being sent through WhatsApp broadcasts to keep it interesting, engaging, and effective.

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Rewarding Reasons for WhatsApp Newsletters

The nature of the business or service determines how a WhatsApp newsletter can be utilized for optimal benefits. Commonly, this broadcasting channel is used to announce new product launches, sales promotion campaigns, engagement, and/or research.

• Keeping customers updated in real-time about the status of their orders
• Celebrate special occasions of customers like birthdays, anniversaries, promotions, etc. with personalized messages or customized offers
• Highly personalized, specialized, and improved customer service and retention
• Sending messages and receiving responses in real-time from customers allowing to resolve queries or complaints quickly
• Considerable reduction in abandoned carts

Conclusion

WhatsApp, currently, is the most popular global messenger app with more than 2 billion users. These statistics easily make it the most popular choice for businesses to deliver relevant information to their customers faster as well as close sales. Digital Marketing is ever-evolving as technology grows. How the world of marketing evolves with technology remains to be seen.

FAQs

Name a few forms of Digital Marketing.

Below are a few forms of Digital Marketing-

• WhatsApp Marketing
• Search Engine Optimisation
• Pay-per-Click
• Social Media Marketing
• Content Marketing
• Email Marketing
• Mobile Marketing
• Affiliate Marketing

What is WhatsApp Newsletter?

A WhatsApp newsletter is like any other digital send-out with one major difference. It is more personal and targeted to a specific audience. Like a traditional email newsletter, a WhatsApp newsletter can contain a special offer, an exclusive discount, a new product announcement, or even a picture or video message. The difference is that, unlike an email newsletter, it will contain only one of these messages.