Augmented Reality has emerged to become pivotal in the ways in which humans are reimagining their lifestyles. It has enhanced user experience and business efficiency in a tremendous manner. Irrespective of the nature of businesses, companies have been leveraging the capabilities of Augmented Reality so much so that the industry is expected to deliver a global revenue of $340 billion by the end of 2028.
Studies also reveal that by the end of 2024, there will be over 1.3 billion augmented reality users. This emerging technology has the power to bring better efficiency into the organization.
AR in India has got a large market to tap into which makes it all the more path-breaking and revolutionary. The Indian Augmented Reality market is expected to grow at a rate of 38.29% by 2027.
The digital transformation of the country along with the availability of various AR devices aided by high investments has boosted the penetration of AR in the Indian market. This article will look at some of the leading AR companies in India.
India is still developing in AR compared to the work of Microsoft and its hologram-themed augmented reality glass or Google’s Tango projects. Many of the AR startups in India are trying to set a benchmark in the world of AR Startups. There are a total of 104 AR startups in India.
Top AR Companies in India
Founded in 2016, Imaginate is an Augmented Reality, Virtual Reality and Mixed Reality enterprise that provides custom-made 3D content to enable immersive training and support for various equipment and processes. It was found by Hemanth Satyanarayana.
They have been rated as top agencies by Gartner, Forester and IDC. They have extended their support through AR services to various industries including Automotive, Aviation, Construction, FMCG, Healthcare, Banking and Manufacturing.
|Products||Austom-made 3D content|
This Mumbai-based startup is the first of its kind that uses AR, VR and MR for the defense and enterprise sector. They aim to become the best AR company in India by providing end-to-end customer solutions. They have played a significant role in improving practices at the Hindustan Uniliver plant as well.
|Startup Name||Parallax Labs|
|Founder||Vivek Surve, Krupalu Mehta|
|Products||VR, AR & MR Content Development Startup Studio|
Recognizing the rise of the world to embark on a new immersive experience, TATA ELXSI attempts to become the key player in the field through innovation. They assist customers in their quest to find creative solutions to their problems and bring meaningful connections and experiences.
By providing end-to-end immersive experience solutions, the firm prepares the workforces of various industries to improve productivity, reduce cost and enhance customer experience.
|Startup Name||TATA ELXSI|
|Products||Video Analytics Solution, Robot Taxi, V2x, TESA|
They are an Augmented Reality based toy company that brings in interactive toys and games that are heavily rooted in AR technology. By providing educational playing experiences to the kids, PlayShifu aims to revolutionising the use of AR within the paradigm of child growth and development.
They cater to kids of age 4-12. Their carefully crafted AR-based toys and games are crucial in developing skills like critical thinking, geography, engineering etc.
|Startup Name||Play Shifu|
|Founder||Dinesh Advani, Vivek Goyal|
|Products||AR-based STEM Toys & Educational Games for Kids|
Focusing on the gaming industry, Gophygital uses Mixed Reality to provide immersive, experiential solutions to clients. They also work along with various other segments including education, healthcare, retail, and lifestyle. All of their products have strong elements of gamification.
Their team have a unique mix of engineers, artists and psychologists to refine their technology to its purest form and also make the most out of it. They have a diverse client base which has helped them score greater heights. Some of them are Atara, Carlsen, Kotak bank, IPCA, Piramal, TATA and Mahindra Rise.
|Products||Use of Mixed Reality to provide immersive, experiential solutions to clients|
Tetrahedron.in is a VR and AR company based out in the manufacturing industries in Defence, Consumer durables, FMCG, and Pharmaceuticals along with education & training in schools, colleges & universities. They focus on the details of presenting the respective products of the company in a holistic manner by aiding with the required services.
This company that gives Virtual Reality, Augmented Reality and Mixed Reality based solutions to their customers was founded in 2018. Rather than replacing human capabilities, they seek to enhance them by finding novel solutions to core issues.
They focus on sectors like aviation, aerospace, healthcare, pharmaceuticals, automobiles etc. What makes them unique is their approach toward technology as an extension of human intelligence and eyes rather than as a separate entity. They look forward to making their services cheap and affordable to all as a part of their service enhancement initiative. The company is based out in Bangalore.
|Products||Enable clients productivity using AR/VR|
Founded in 2010, Quy Technology Pvt Ltd primarily gives mobile app development services. Although they are based in India they have clients all over the world including U.S., UK, Canada, UAE and Europe. They use their expertise in AR, VR and MR to expand the digital footprints of their clients.
They focus on areas like eCommerce, Healthcare, Training & Development, Retail, Real Estate, Entertainment, Education, Manufacturing, FMCG etc. Today, they have delivered over 350 projects to their clients all over the world.
Trezi is an AR software company which is one of the top 10 AR startups in India. Trezi is based in Noida and was founded by Gautam Tewari in 2014. It is an immersive virtual reality product that allows experiencing the designs with the help of 3D modeling software & architecture software. Trezi lets architectures showcase their building plans using AR.
|Headquarter||Noida, Uttar Pradesh|
|Products||Design Presentations, Real-time Marketing Communications|
SmartVizX is one of the best solutions provider companies in the AEC(architecture, engineering, and construction) industry. SmartVizX creates an interactive virtual environment for experiencing arenas and spaces that haven't even been physically built. It currently focuses on building a virtual environment for the real-estate & design industry.
|Headquarter||Noida, Uttar Pradesh|
|Founder||Gautam Tewari and Tithi Tewari|
|Products||ArchViz, ArchVizM, 360-VIZ, ViViz, ViVizM, ViVizVR|
Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is one of the top AR companies in India. It provides AR-based solutions for field force productivity. Simulanis is also a multi-award-winning Ed-tech company. It develops Augmented, Mixed, and Virtual Reality software applications for Education, Skilling, and Industrial Training
|Products||Remote Assist,Reflexis, Sanalexa,|
Kalpnik has developed a platform for people to experience remote places and events. Its product VRDevotee lets users experience immersive religious and spiritual places. Its app which is available on both android and ios has over 1.27 lakh downloads.
|Headquarter||Noida, Uttar Pradesh|
|Founder||Apul Nahata, Ashwani Garg, John Kuruvilla|
Jadooz is an Virtual reality cinema theater and solutions provider in India. Jadooz is a chain of multiplexes which Provides a 50-80 seater cinema, virtual reality center, gaming pods and a cafe which allows users to enjoy films, VR experiences, and VR gaming. It was founded in 2017 by Rahul Nehra and Shobana Chandrakumar.
|Founder||Rahul Nehra and Shobana Chandrakumar|
|Products||VR experiences and VR gaming|
GreyKernel is one of leading and most-awarded Virtual Reality and advance visualization startup AR startup in India. It creates immersive & gamified content for Training, Simulation & Education.
|Headquarter||Noida, Uttar Pradesh, India|
|Founder||Abhishek Gupta, Pranshul Chandhok|
|Products||Education, Training & Simulation|
PerspectAI is an assessment tool that measures human potential by Loop Reality. It provides game based assessment tool that help organizations hire talent. It employs AI to help organizations make data-driven talent decisions.
|Headquarter||Hyderabad, Andhra Pradesh, India|
|Founder||Jignesh Talasila, Karthik KV, Ravi Teja Koneru, Ravi Theja Muthu, Sai Suraj Vanka|
|Products||Game based Assesment|
The three most prominent markets in AR/VR are entertainment, manufacturing, and healthcare. There's an immense demand for AR/VR since the coronavirus outbreak has forced the cancellation of events. there is also a growing demand for AR/VR in the education sector. Many companies in India are stepping up their production as the demand for AR/VR has increased. Many of the AR startups in India are upping their game to become the forefront runner in AR space.
India is driving faster to its goal of making the country more technically sound. With the boost given by the cutting-edge technology employed through AR, VR and MR, a lot of companies are coming to the forefront so as to make business easier for their clients.
Through the application of AR to each and every aspect of doing business, the clients and the companies are able to engage in a mutually beneficial relationship. The scope and market of the industry are only increasing by the day which means that there is still room for many more startups to come.
With the amount of importance that the Indian government gives to digital and technological development in the country, especially through Digital India, the country can witness significant penetration of AR and related technology in the future.
What is the Future of Augmented Reality?
Augmented is one of the top emerging innovations which is opening abundant opportunities for the businesses. Analysts predict that the AR market will reach $198 billion in 2025.
What is the difference between AR and VR?
AR combines the real world with the digital element i.e it let you see everything in front of you without using any Headset whereas VR is an alternative world replaces with a simulated one with the help of devices.
Where is Augmented Reality used in Business?
Use of AR Technology is not limited to only few industries like gaming and entertainment industry. It is being used in many industries to solve business challenges. It is being widely used in following sectors nowadays for e.g-
- Design and Construction
- Printing and Advertising Industry
- Healthcare Sector
- Training & Education
- Maintenance & Repair
- Retail Industry
What are the advantages of AR?
Augmented Reality can help create an entirely new, interactive experience for users. Here are top advantages of AR-
- Enhanced User Experience
- Increase Brand Awareness
- Reduce Language Barriers
- Content quality Improvement
- Generate detailed analytics
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