How to Decrease the Chances of your Startup Failure?

Tanmay Shukla Tanmay Shukla
Dec 28, 2021 5 min read
How to Decrease the Chances of your Startup Failure?

The average life of a global enterprise is usually just 2 years; most of them fail and cannot survive after this time, due to different factors. Among them, we can find financial lack of control, bad administration, and a little vision to take them into the future. In the next top 8, we will be able to give you some tips to prevent your business from failing and even to boost it.

1. Research the Market
2. Take Care of Finances
3. Set Goals and Objectives
4. Identify Areas of Opportunity
5. Find the Differentiation
6. Attract Customers Constantly
7. Startup Costs for Starting your Business
8. Working the β€œFear” of the Risks of Starting a Busines
FAQs

1. Research the Market

Researching the Market
Researching the Market

Researching the market is probably the number one step that every entrepreneur or business owner should take. This is as such a tool applied through surveys, evaluations, and file information, which allows knowing the real needs that consumers have, their tastes, preferences, and profile.

It should be done in order to know how the competition develops, what customers are they looking for and the opportunities they have to be a strong company. By having this information very well-identified, viable business models can be created and adapted, which by themselves are already promising for the future.

2. Take Care of Finances

Take Care of Finance
Take Care of Finance

The administration of financial resources is very important to be able to support the entire business and prevent it from falling. The rules that must be followed include the constant review of the financial statements, the measurement of expenses and income, and taking into account the need for financing at some point.

In other words, every business that wants to accelerate its growth needs to obtain sufficient financial resources to achieve it. In one of the reports on credit and growth, we learned that only 40% of entrepreneurs focus their resources on strategies that can create long-term value.

3. Set Goals and Objectives

Set Goals and Objectives
Set Goals and Objectives

It is important that you adhere to the business plan that you created, in order to have the goals and objectives established and to know where it is necessary to direct your business. In other words, this helps you know what you and your team need to do in order to take the company to the next level.

You can follow work methods in which everyone knows and defines their tasks to fulfil them on an estimated date, and thus obtain the improvement and growth metrics they are having.

4. Identify Areas of Opportunity

Identify Areas of Opportunity
Identify Areas of Opportunity

Identifying the areas of opportunity is the only way in which a business can improve and be more likely to continue operating and attracting customers. Ideally, you should constantly get feedback from your customers, to know what your service is like, the quality of your product, or even what they need.

You must identify those aspects within the business that need to be improved, for example, manufacturing, administrative, or even maintenance processes, and think about how you can improve them.

5. Find the Differentiation

Find the Differentiation
Find the Differentiation

One of the very important qualities that prevent a business from failing is its differentiation. By offering something totally innovative that makes the business stand out, it is possible to attract an endless number of clients and consumers who wish to satisfy any need.

Companies that manage to be disruptive stand out from their competition and even manage to change the development of their industry. In Latin America, different businesses have been created that start from being SMEs to achieving a big breakthrough.

6. Attract Customers Constantly

What makes a business work, in addition to finances, are the clients since they are the source from which the capital is obtained so that everything continues. There are different ways to attract them, for example, digital presence, different sales channels, advertising on social networks, and other marketing strategies that you can adapt to the vision of your business.

At this point, we recommend that you must know very well the profile of your clients/consumers and that your efforts really serve and turn into sales.

7. Startup Costs for Starting your Business

In addition to infrastructure and personnel costs, it is necessary to take into account the costs of setting up the company itself. The main expenses to start a business are the fees of the Board of Trade and the issuance of the permit, if applicable, in addition to others that vary between states.

The total cost by traditional means can vary from R$700 to R$2,000. However, the facilities of the internet already influence these processes and the costs to start a business online may be lower than that.β€Œβ€Œ

8. Working the β€œFear” of the Risks of Starting a Businessβ€Œβ€Œ

Working the Fear of Risks
Working the Fear of Risks

One of the biggest fears faced by the entrepreneur is making mistakes and, consequently, losing the money and time invested. Among the risks of starting a business, this one stands out. This fear usually arises from insecurity in making some important decisions that involve risks. The tip is: take risks, even though you are going to make mistakes. You might take wrong decisions and will make a lot of mistakes but this is natural.β€Œβ€Œ


How much money do companies spend on Market Research?
Big companies spend nearly 5-10% of their annual revenue on market research as it provides a deeper understanding of their customer and competitors.

Conclusion

It is estimated that out of 1,000 businesses, 800 fail in the initial stage of growth due to their negligence towards several crucial factors. Therefore, by following the above tips, you can increase the chances that your business will continue to develop in the market.β€Œβ€Œ

FAQs

What is the most common cause of failure for a startup?

The causes for startup failure are money running out, lack of research/being in the wrong market, ineffective marketing, bad partnerships, etc.

Why do 90% of Startups fail?

The major reasons behind the startup failure in India are lack of motivation, lack of funds, lack of focus, lack of agility, business model failure, etc.

How can startup failure be avoided?

The startup needs to be updated with the technology and the software that they are using. All the members of the company should communicate, motivate and channelize the energies of the team to be successful. By following this we can avoid startup failure.

What happens when Startups fail?

When startups fail they would apply those payments to any outstanding debts, liquidate assets to pay debts. In many cases venture, capital investors, and other investors will end up with the loss.

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