List of Top 10 Impactful Independence Day Campaigns

The Indian Independence Day is not just a day but an occasion to look back at the oppression that our country had witnessed, reminisce the glorious battles of the past, pay tribute to the freedom fighters who led us to be independent, and celebrate the present!

All of our Independence Day celebrations are different but among all these differences the spirit still somehow remains the same!

Schools, colleges, and universities across the country witness colorful celebrations, office employees usually enjoy their day off or take part in their office celebrations, while content creators and marketers sit back and enjoy their creations come to life!

Yes, Independence Day campaigns are what we are talking about. They are among the most interesting parts of the independence day.

Much like many other festivities, 15th August is also a happening day if not the most important day for the marketers. Entrepreneurs, marketers, and content creators race into their brainstorming, and ideation and take up their content development tasks quite early to complete and post them right on the day as scheduled.

With ingenious and mind-boggling advertisement campaigns themed on Independence Day, colored with the colors of India wrap a significant part of the internet.

If you are also a marketing enthusiast or simply want to know how brands have launched successful Independence Day campaigns throughout the years, then here you will find some unmissable advertisements that will motivate you on Independence Day 2021.

Let's look at 10 Unforgettable Independence Day Campaigns

Parle-G Armed Forces Campaign
Tata Tea Premium Kulhad Campaign
Bajaj Avenger Independence Ride Campaign
Micromax Tiranga Campaign
Hero MotoCorp Saluting Heroes Campaign
ITC Har Ghar Tiranga Campaign
JSW Paints Think Beautiful Campaign
Godrej Sounds of Making India Campaign
Edelweiss Mutual Fund The Wall of Independence Campaign
CashKaro Bachat ki Azaadi Campaign

Parle-G Armed Forces Campaign

Parle G is one of the oldest brands of biscuits in India founded back in 1929 and therefore, remains closely knit with the Indian freedom struggle and independence.

Along with the quality biscuits that Parle G offers, the brand also came up with an outstanding campaign in 2018 for the occasion of Independence Day. This campaign was marketed under #YouAreMyParleG, which was a 2.5-minute-long video launched as a tribute to the soldiers of India.

The film focused on the real life of Ankit Singh behind enemy lines.

Tata Tea Premium Kulhad Campaign

Most of the campaigns that we see around us are done with a motive of gaining sales or promoting a brand but Tata Tea Premium’s Kulhad of 2020 was not one of them. Tata Tea Premium launched the #DeshKaKulhad campaign, where it partnered with Rare Planet to exhibit the rich diversity that India takes pride in in the form of a video.

The brand displayed an incredible collection of hand-painted kulhads by Indian artisans and also promised the proceeds of the sale from this campaign would directly reach the pandemic-struck craftspeople of India who are finding it difficult to survive the dreadful pandemic.

Bajaj Avenger Independence Ride Campaign

Bajaj Auto was significantly founded in 1945 in November and is historically connected with Indian independence. It is one of the oldest Indian auto companies and never fails to amaze the Indians with its inventive Independence Day campaigns.

The #RideYourIndependence campaign by Bajaj of 2017 remains one of the top marketing campaigns launched by any brand for Independence Day. This campaign was a video advertisement that showed a woman driving Bajaj Avengers through the risky streets and alleyways in shorts and simply enjoying the ride of her life.

The video empowered womankind and ended with a powerful message by Mahatma Gandhi where he stated, “The day woman can walk freely on the roads at night, that day we can say India has achieved Independence.”

Micromax Tiranga Campaign

Micromax is a mobile brand rooted in India and is, therefore, an epitome of Indianness among all its Chinese and American counterparts.

Micromax has manufactured a series of mobiles and many of them have been rated well but the #SaveTheTiranga campaign launched by this brand to commemorate August 15, 2017, remains etched on our minds.

This campaign was in the form of a video that showed the Indian children who crafted hand-made Indian flags. However, the sad part is that they are impoverished, belong to the rural section of the country, and are treated with unspeakable cruelty. The video also focused on the irony that the Indian flags are bought only to show off on 15th August and are finally discovered lying here and there the next day.

Hero MotoCorp Saluting Heroes Campaign

Hero MotoCorp is an Indian motorcycle company founded in 1984 headquartered in New Delhi and is famous for being the country’s as well as the world’s largest two-wheeler manufacturer.

Apart from its two-wheelers which are a permanent driving solution for the Indians, Hero MotoCorp’s #HeroSalutes campaign is something that is permanently embedded in the marketing canvas of India.

Through this marketing campaign, Hero gave a tribute to the real heroes of India, who fought for the country but had to stay away from their own families and relatives to ensure the safety of India. It showed that they are always supported by their families and should also be saluted by their countrymen!

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ITC Har Ghar Tiranga Campaign

ITC Limited is an Indian company headquartered in Kolkata. With diverse business segments such as FMCG, IT, hotels, agriculture, and packaging, the company makes it’s majority revenue from its tobacco products. ITC’s #HarGharTiranga campaign took a trip down memory lane evoking nostalgic memories from Independence Day celebrations in school. The ad is a heartfelt tribute to the heroes of the freedom struggle, ultimately leading to India’s independence. Urging us to wave Tiranga, ITC evoked a sea of emotions on celebrating the 75th Independence Day.

JSW Paints Think Beautiful Campaign

JSW is a million-dollar conglomerate primarily dealing in cement, infrastructure, energy, and steel. JSW Paints strung a chord when it talked about something so commonplace in our country. The ad depicts how often public property is abused and neglected. A thought-proving message delivered ever so subtly, it is etched in your mind for a while. You cannot help but agree that “Jab soch sundar hogi, tabhi toh desh sundar hoga”.

Godrej Sounds of Making India Campaign

Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, operating in sectors including consumer products, furniture, industrial engineering, and real estate. The ad film narrates Godrej Group’s journey along with India’s progress. The #SoundsofMakingIndia encapsulates the industrial sounds from different businesses that are crucial to India’s economic progress. The ad integrates these sounds with its products depicting them as the heartbeat of the nation.

Edelweiss Mutual Fund The Wall of Independence Campaign

Edelweiss Mutual Fund is an asset management platform founded in 2007. A subset of the Edelweiss Group, the company has gained a reputation since it acquired JP Morgan India Asset Management and introduced MSCI in the Indian market. #TheWallofIndependence, a campaign launched on the occasion of celebrating 75 years of Independence, talks about India’s journey of what freedom looks like today. It talks about the freedom of choosing to dream and better yet pursuing the dream. It reminds us of the empowerment achieved and the ability of a nation to dream.

CashKaro Bachat ki Azaadi Campaign

CashKaro, founded by Rohan and Swati Bhargava, is a cashback system in India particularly known for its cashback rewards and coupons. CashKaro caught a nerve with this Independence Day ad “#Bachatkiazadi”. The ad tugs at the pain of daily wagers, often taken for granted by Indian consumers. If there’s anything inherent to Indian businesses, it is the art of bargaining. We pride ourselves in saving Rs 10 and getting free “dhaniya” from the vegetable vendor. However, we dare not do so at a shopping mall. Why? The ad urges us to let go of unnecessary bargaining, especially with people who earn their meals from selling small items.

Conclusion

These Independence Day campaigns are not just advertisement campaigns but are tributes to the free India we live in and the Indianism we can sport! Happy Independence Day 2021!

FAQs

What are some of the best Independence Day Campaigns?

Parle-G Armed Forces Campaign, Tata Tea Premium Kulhad Campaign, Bajaj Avenger Independence Ride Campaign, ITC Har Ghar Tiranga Campaign, JSW Paints Think Beautiful Campaign, Godrej Sounds of Making India Campaign, and Edelweiss Mutual Fund The Wall of Independence Campaign are some of the best Independence Day Campaigns.

What is the theme of Independence Day 2024?

The theme of Independence Day 2024 is Viksit Bharat. The theme aligns with the Indian government's vision of making India a developed nation by 2047.

How many years of independence will India celebrate on the Indian Independence Day 2024?

On Indian Independence Day 2024, India will celebrate its 78th Independence Day. However, the country will complete 77 years of its independence.