Estate Dekho Success Story: Revolutionizing the Real Estate Industry With Customer-Centric Innovation

Muskaan Kapoor

Jul 22, 2023 — 8 min read

Estate Dekho Success Story - Revolutionizing the Real Estate Industry

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Estate Dekho.

The real estate industry has experienced significant growth and transformation in recent years, becoming a crucial sector in the global economy. With rising urbanization and population growth, the demand for residential and commercial properties continues to surge.

In this dynamic landscape, technology has emerged as a driving force, reshaping the way real estate transactions occur. It has enhanced customer experiences and brought greater transparency to the market.

One such platform that has embraced the power of technology to revolutionize the real estate experience is Estate Dekho. In this article, let's explore more about the journey of Estate Dekho, its founders, product or service, challenges, and more.

Estate Dekho - Company Highlights

Company Name	Estate Dekho
Headquarters	Hyderabad, Telangana, India
Industry	Real Estate
Founder	Ranjith Vasireddy (Founder), Sandeep Mylavarapu (Co-founder)
Founded	2020
Website	estatedekho.com

Estate Dekho - About
Estate Dekho - Industry
Estate Dekho - Founders and Team
Estate Dekho - Startup Story
Estate Dekho - Vision and Mission
Estate Dekho - Product/Service
Estate Dekho - Business Model
Estate Dekho - Growth
Estate Dekho - Challenges Faced
Estate Dekho - Funding
Estate Dekho - Future Plans

Estate Dekho - About

Estate Dekho is a dynamic, customer-driven, technology-focused real estate platform, redefining the way people engage with the property market since its launch in 2020. What truly sets them apart is their dedication to providing a seamless and customer-centric experience, placing your needs at the forefront of their innovation.

With a presence in some of India's most vibrant cities, including Hyderabad, Mumbai, Pune, Bangalore, and Delhi, Estate Dekho is making a strong impact and leaving its mark.

Estate Dekho - Industry

The Indian real estate industry is undergoing remarkable growth, projected to reach $1 trillion by 2030 from $200 billion in 2021. It is expected to contribute 13% of India's GDP by 2025, indicating its significant impact on the country's economy.

Amidst this rapid expansion, Estate Dekho emerges as a technology-driven platform that is redefining the way people engage with the real estate market. With a strong focus on customer-centric innovation, Estate Dekho aims to revolutionize the real estate experience for both buyers and builders, offering seamless solutions and unparalleled services to meet the evolving needs of the industry.

Estate Dekho - Founders and Team

Ranjith Vasireddy is the founder, and Sandeep Mylavarapu is the co-founder of Estate Dekho.

Ranjith Vasireddy

Ranjith is the Founder and Managing Director of Estate Dekho. During his internship, Ranjith had the vision to start a performance marketing company that could generate leads for businesses. After collaborating with the Telangana Government and T-Hub at IIIT, Hyderabad Campus, he launched a software company, which soon began to scale. It was then while working with top real estate brands, that he identified the existing gaps in the market and the importance of effective lead generation and management. Recognizing the high ticket prices in the real estate market, he decided to address these gaps by managing leads through a CRM and offering a leads service to facilitate easy access to the market. This led to the incorporation of Estate Dekho.

Since its inception, Ranjith has managed to transform Estate Dekho into one of the top 5 real estate portals in India, multiplying the company's revenue by 10 times within a short span of two years. His ambition now is to aggressively scale Estate Dekho throughout the country and disrupt the real estate and allied e-commerce markets.

Sandeep Mylavarapu

Sandeep, the co-founder of Estate Dekho, is a finance professional with diverse experience in the fields of compliance, auditing, and financial planning. He has experience working with Big 4 as an Audit Consultant and is currently leading the finance team at Estate Dekho.

Estate Dekho - Startup Story

It all started in 2017 when Ranjith's performance marketing company identified an opportunity in the unorganized real estate market. They noticed that inventory costs were high, ticket prices were expensive, and project lifespans were long. Realizing that existing solutions available to real estate developers and agents were inadequate, the team observed that builders were wasting money by targeting the wrong prospects and that their lead management was disorganized, leaving them with no effective way to analyze data for better business decisions. On the buyers' end, the information available was unreliable and incomplete.

With this in mind, they set out to create a product that would be easy to use, technologically advanced, customer-centric, and extremely reliable in disseminating information. Their vision was to develop a product that would help real estate builders, buyers, and agents reach their respective goals.

Estate Dekho - Vision and Mission

The aim is to make lead generation, campaign management, and lead life easier and more cost-effective, with no manpower involved and everything automated and transparent. The platform is designed to be user-friendly, so even laymen can take advantage of it with the help of their account manager. Plus, buyers can quickly and reliably access data such as project details, budgets, location highlights, landmarks, and verified projects, something that isn't available on current sites.

Vision Statement:
“At Estate Dekho, our vision is to create an unparalleled experience for builders and developers that is defined by innovative technology and tailored services. With our wide range of efficient tools, we strive to promote efficiency and profitability in our users' ventures.”

Mission Statement:
“To Provide One Stop Solution for end-to-end Business management and achieve True Cross Vertical Integration.”

Estate Dekho - Product/Service

Estate Dekho provides a unique value proposition to both buyers and builders. Buyers can get free and instant consultations by calling the company and view properties relevant to their search criteria in minutes, eliminating the need for endless scrolling on real estate websites or dealing with brokers. Builders can leverage Estate Dekho's CRM to generate and manage authentic leads with ease, benefiting from additional features such as detailed business analytics, committed prospects, and their free replacements.

Moreover, the company's team is currently working on creating an innovative AI-powered tool that automates, simplifies, and expedites all social media marketing needs of its clients across multiple platforms with just a click of a button. This tool is set to be released by the end of 2023.

They hope to provide a powerful tool to every real estate developer and agent that makes the process of finding the right buyers, managing them, and completing sales as transparent and easy as possible. Their product also automates the digital marketing process, making it much easier and time-saving to use without involving middlemen or hidden charges.

For buyers, Estate Dekho offers a free and instant consultation to point them to their dream property quickly and without spam. Buyers get access to all the relevant information on their microsites, ensuring they have the necessary data to make informed decisions about their property purchase.

Estate Dekho - Business Model

Large companies already exist, but Estate Dekho's business model is entirely different. While they sell listings, Estate Dekho prioritizes individual project promotion and offers free consultations. This approach ensures that customers receive trustworthy, verified, and relevant information for their property search.

Estate Dekho is a technology-oriented company, incorporating proper Standard Operating Procedures (SOPs), efficient lead management, an extremely detailed follow-up process, and dedicated account managers. Builders partnering with Estate Dekho receive significant value for their investments, benefiting from lead replacement, lead commitment, and other valuable services. The upcoming Digi Marketer tool further exemplifies this commitment, as Estate Dekho aspires to make AI-driven digital marketing accessible to builders and brokers of all technical levels with ease.

Estate Dekho excels in generating, managing, and automating leads effectively.

Originally starting as an aggregator company, Estate Dekho's main motto now is to build a comprehensive CRM and digital marketing platform to further enhance its services.

Estate Dekho - Growth

Estate Dekho e-commerce has been operational for over two years and has achieved a revenue of Rs 2.25 crore with a modest investment of just Rs 15 lakh. Currently, the company is managing a team of 60 individuals across its two branches in Hyderabad and Dehradun.

Estate Dekho - Challenges Faced

Estate Dekho's three major challenges were finances, team building, and client acquisition. Despite starting out with minimal capital and facing financial challenges, they managed to surpass these hurdles through discipline and a platform built on understanding the nuances and market problems. Next, they had to select talented individuals who had faith in the product and their mission, and they nurtured the team through hustle.

The final and most important challenge they faced was getting clients to try their product in a market already dominated by established big names. However, their unique value proposition and top-notch customer service and satisfaction ensured they made headway in a very short time frame.

Estate Dekho - Funding

Estate Dekho was bootstrapped and recently raised funds at a valuation of Rs 8 crore.

Estate Dekho - Future Plans

Estate Dekho aims to achieve a significant market share within 3–4 years while expanding its team to 300–400 talented individuals. The company plans to broaden its presence to multiple cities across India, capturing a larger market share. The launch of the Digi-Marketer platform is a top priority, and Estate Dekho is actively seeking opportunities for acquiring more builders.

Moreover, Estate Dekho envisions scaling aggressively throughout the country, with the determination to disrupt the real estate and allied e-commerce market in India. The company's ambitious goal is not just to be another aggregator company. Instead, the company strives to be recognized as the best and most customer-friendly in the industry, ensuring that its CRM and Digi-Marketer platforms benefit as many builders as possible.

FAQs

What is Estate Dekho?

Estate Dekho is a customer-driven, technology-focused real estate platform that aims to redefine the way people interact with the property market. It offers innovative solutions and a seamless experience for both buyers and builders.

When was Estate Dekho launched?

Estate Dekho was launched in 2020.

Who are the founders of Estate Dekho?