“Sattar(70) Minute, hai tumhare paas”, is what Sharukhan said to his fierce hockey team before they proved their worth on the field but you have only 150 characters in your Instagram Bio to make your mark on your potential followers. People read Instagram Bios before they scroll down on your feed. Not only your feed but your Instagram bio is extremely important for your profile.
Let’s get real, you need to convert your audience into paying customers or potential followers, and for that, they need a strong motive to stay on your page and actually look what you’re all about. Your Instagram bio helps you to make your first impression as massive as a bomb blast. If you’re dating or have aced an interview, you’d definitely know the value of first impressions, and it’s not just limited to how you’re offline but also online and your Instagram bio has a huge role to play in it.
Here’s an extremely basic tip, nobody needs to know your birthdate. Go erase it right away. Back? alright. You’ve got 150 characters which will be read in 3 seconds by anyone who stumbles upon your Instagram. Just like a quality resume, you have to give people the need to follow you. They’re supposed to know if your content fits them and if they benefit from your profile. Having a captivating Instagram bio will help you ace your first impression. So let’s get into writing a banger Instagram bio, right away!
Add Keywords In Your Name
Here, we’re talking about your actual ‘Name’ and not your username. The name section of your Instagram bio is the only thing that is searchable. People will not search for your exact name instead they will search for keywords that match what you do. The trick is to include your keyword in the name section so that it helps your profile to pop up in potential search.
Example: If you’re a Lawyer who closes deals with huge companies named ‘Harvey Specter’, simply having ‘Harvey Specter’ as your Instagram name section is a missed opportunity since people won’t really search your name.
However, if you optimize your Instagram bio with a keyword that matches what you do, like ‘Harvey Specter | Corporate Attorney’, there are more chances of your profile popping up in the search.
A Well Descriptive Niche Statement
Let’s dive into the second hack of a compelling Instagram bio ie. having a well descriptive niche statement. Having a one-liner statement clearly states what you’re all about. It’s important as it clearly communicates who you help and how you help, basically answering the question of the century ‘Who Are You?’.Through your niche statement, you’re allowing your target audience to know what your business can do for them.This will be a good impression for your potential followers.
Example: You have a shop named ‘Ollivanders’ in the Harry Potter world which sells magical wands to wizards. Here your niche statement could be “ We Sell Classic Wands To help Wizards in their magical journey'’. A short one-liner, clearly explaining what the business is about and how potential customers can actually order a magical wand online, in Harry Potter's world.
Establish Authority And Stand Out
After your niche statement, you still need to give the user a strong reason to stay on your profile, do that by establishing authority, meaning, tell them an extra fact about you which determines your value above others. Adding this extra detail in your Instagram bio tells people things about you which they wouldn’t know soon.
Example: You’re ‘Heisenberg’ from the Breaking Bad fandom. You deal with the finest crystal meth in the country and are expanding your business beyond the borders. In this scenario what would be your authority statement? “Effectively dealing in 5 countries!” or maybe “Selling strong beyond borders”. Either way, your authority is established and you’ve secured another follower.
A few dummy examples would be,
“24K Subscribers on Youtube”
“Owner of @gadaelectronics”
“ Author of Hunger Games Series”
Here you could also try writing your content pillars. This is an extremely common technique used by most creators. Your three content pillars are simply keywords that give people insights about what your Instagram profile is all about.
Example: Fitness | Wellness | Spirituality
This authority establishing technique increases the confidence of your audiences in you and allows them to follow your content for a long time so do include this special hack in your Instagram bio.
Tell People Exactly What To Do
This hack is for people who want to direct their audience to external links through their Instagram bio. To do the same add ‘Call to action’ in your Instagram bio. Call to action simply means to give your audience a clearly defined roadmap that guides them to do exactly what you wish them to do.
People often include links in their Instagram bio without a call to action. In such cases, the audience becomes aware that you've got a link in your bio but they don't really click it.The best way to avoid this is to direct people towards your link with an emoji that points downwards.
Example: “Follow us on Youtube!” or “Call Us Right Now!”
A pro tip is to relate your niche statement with your call to action, this acts a major incentive for people to actually click your links.
Example: You're the professor in the Money Heist fandom and your niche statement says “We help you devise plans to steal banks” followed by an authority statement “We made out of the bank of Spain with a billion euros” accompanied with a call to action which says “Learn How”.
This creates interest for the person who stumbles upon your profile and usually clicks the link you provide.It doesn't matter if you're a business, startup, Youtuber, or promoting your personal profile. Having a quality number of followers does give you an edge over others .
Make use of all of the social media’s features to its fullest and have a good online presence. Having a good online presence is extremely important in the world today. Recruiters too check your Instagram to know more about you as a person and it's always beneficial to win their heart with an amazing Instagram bio.