Should You Outsource Your Lead Generation? | Top 6 Benefits of Outsourcing Lead Generation

Revathy Nair Revathy Nair
Aug 10, 2022 8 min read
Should You Outsource Your Lead Generation? | Top 6 Benefits of Outsourcing Lead Generation

The main goal of lead generation is to get potential customers to your company and then persuade them to express interest in your goods or services, which will turn them into leads and ultimately help in increasing sales. A lead is someone who has made an inquiry, contacted or simply showed some interest in your business.

Thus in simple terms, lead generation is the act of developing interest among potential customers regarding a company's products or services. Each lead is then developed further through a marketing and sales process that eventually results in them becoming full-fledged clients.

Numerous sources, including internet searches, advertisements, social media, word-of-mouth, conferences, and other conventional marketing techniques, can help a business generate leads.

Importance of Lead Generation
Should You Outsource Your Lead Generation?
Benefits of Outsourcing Lead Generation

Drawbacks of Outsourcing Lead Generation

How to Generate Leads When You Have Less Traffic?

Importance of Lead Generation

Most Effective Lead Generation Strategies
Most Effective Lead Generation Strategies

Numerous sources, including internet searches, advertisements, social media, word-of-mouth, conferences, and other conventional marketing techniques, can help a business generate leads.

You might not believe that your company is at a point where professional lead generation support is necessary. However, if you want your firm to expand and grow well then lead generation is a crucial aspect.

You can raise brand visibility, interest in your goods and services, and eventually sales by growing your lead generation. Simply, the more interest potential customers have in your company, the more likely it is that you will be able to convert some or many of them into paying customers, resulting in increased sales.

Should You Outsource Your Lead Generation?

The answer to this question cannot be an absolute one. Every business is unique in its own way. This means every business has its own needs, budget and goals. So, to think about whether to outsource lead generation or not, one should consider one's needs and requirements.

On the one hand, your company's sales team can generate leads for the business as they have a better understanding of the products and services. But in this case, the team must be very experienced, and the hiring and training of such a team, providing proper space to them can be pretty expensive.

Why would you want to outsource your lead generation in light of this? Couldn't a marketing and sales team handle this internally? You can certainly test out several strategies to bring in more customers for your company. However, do you have the necessary time and expertise to do?

Nowadays, there are various agencies offering lead generation services. So, outsourcing can be a good option to save on expenses as you will not have to spend a lot of time on finding, hiring and training the employees.

Outsourcing lead generation is essential if you want to take your company's growth to the next level. It implies that you can hire a different business to handle everything related to lead generation on your behalf, saving your time and energy.

Lead generation takes time and effort. To reap the benefits, you must work hard. Do you have the time to regularly produce informative and timely content? Content that stands out from the competition and offers the consumer something of value? Even if you have the time, you might not get the privilege to spend it entirely on lead generation tasks. So, here comes the role of outsourcing. Outsourcing a lead generation agency can help you ease your burden and deliver the best possible results for your business at the same time.


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Benefits of Outsourcing Lead Generation

Lead generation is an essential aspect of every business. It is the ultimate way to increase one's sales and revenue. However, it is a task that requires a great amount of time, research and effort. Developing a team for lead generation can be an expensive route. So, outsourcing lead generation can be a great way to scale up one's business. The following are some of the prominent benefits of outsourcing lead generation:

Top Metrics Used to Measure Lead Generation Effectively
Top Metrics Used to Measure Lead Generation Effectively

Increases Brand Awareness

When it comes to increasing sales for your company, brand awareness is the first step, to begin with. Lead generation services can help bring your brand great exposure. Having only a sales team working on both marketing and brand exposure might not be the greatest idea. Customers these days are much more concerned and do their own research before making any purchase. So, to help your company be unmissable in the crowd, investing in lead generation outsourcing helps a lot.

Boosts Efficiency of Inbound Marketing Campaigns

For both big and small businesses, inbound and outbound marketing campaigns are very necessary. While your dedicated sales team can handle all the inbound work, you would need an expert lead generation service to manage the outbound marketing. Here, both can have each other's support for better results. In fact, outsourced lead generation can help target the inbound marketing campaigns of a business with the help of outbound marketing channels like cold calling, targeted email marketing, events, and more.


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Less Participation Required

If you are the owner of the company then needless to say you know all the responsibilities that come with it. You already have a lot on your plate to worry about. So, handing over your lead generation tasks to a dedicated company can ease up your burden as you will not have to give your complete participation in the tasks. All you have to do is communicate your needs and the goals you plan on meeting, and the outsourced lead generation experts will take care of the rest.

Saves time

The most valuable resource we have at our disposal is time. Has making cold calls and getting refused 95 times out of 100 started to affect your mental health? What about wasting an entire afternoon every now and then hunting up email addresses, and phone numbers, and determining when and what to write? All of this adds up to endless hours that could have been better spent creating a better product or service and therefore, improved business. So, another benefit of outsourced lead generation is that it will save up a lot of time which you can use for other important activities of your business.

Keeps the Budget in Control

Although most people think that outsourcing your lead generation tasks to a dedicated service provider can take a toll on your budget, the truth is the opposite. Once you hand over the job, it is the responsibility of the lead generation company to take care of overhead costs. You don’t have to worry about renting desk space or recruiting employees for the purpose of lead generation. All you need to do is pay a specific amount one time and then sit back and let the experts do their job. In this way, you get your work done and keep your budget in control at the same time.

Improved Quality

If your business is not scaling well, you will soon notice that the quality of your leads is not very good. This usually happens because you and your team are not able to give enough time and attention to generate leads. Outsourcing lead generation will help you attain high-quality leads which will ultimately help scale your business. In this way, you will have to worry less and attain better-quality leads for your business.


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Drawbacks of Outsourcing Lead Generation

Outsourcing lead generation comes with various benefits. But just like every coin has two sides, outsourcing lead generation also comes with certain drawbacks. The following are some of the drawbacks:

  • Since all the tasks related to lead generation are given to an external business, you might feel a lack of control over the business.
  • You might outsource your lead generation thinking to generate better quality leads but there is a chance that the other company does not understand your goals and therefore, cannot deliver the desired results.
  • The outsourcing lead generation agency does not have an in-depth knowledge of your business's products or services. This can lead to unfavourable results.
  • An outsourced lead generation agency does not generate leads just for you. It is their job that they do for every client. So, there is a risk that the leads generated for your company may be sooner or later used for others.

Conclusion

A company cannot expect to succeed by devoting just a few hours per week to lead generation. To establish a process that works, several disciplines need to contribute their expertise, knowledge, and ability. You can't go wrong with top-notch resources and a solid set of rules, so keep that in mind as you go through your list of outsourcing possibilities. However, the choice to outsource lead generation or not will always depend upon your needs, budget, and your business requirements.

FAQs

What is lead outsourcing?

In simple terms, lead outsourcing means getting help from another company to generate leads for one's own company and thus, building the sales pipeline. In this, the outsourced lead generation agency takes care of every task like email marketing, cold calling, and others.

Is it better to outsource lead generation?

It is better to outsource lead generation if a business wants to save extra expenses and achieve the best possible results. Outsourcing lead generation is beneficial as it will help a business generate high-quality leads within a budget.

What is the best source of lead generation?

Some of the best sources of lead generation are:

  • LinkedIn
  • Quora
  • Facebook Groups
  • Referrals
  • Business and Sales intelligence tools
  • Former customers
  • Email Campaigns

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