How To Get Many Likes On Facebook

Souvik Dey Souvik Dey
Nov 12, 2020 6 min read
How To Get Many Likes On Facebook

With more the two billion users, Facebook offers a huge potential audience for any business. But more than 60 million active Facebook business pages on the network, there is also a lot of competition for getting likes.  Facebook is the largest social media platform. Facebook has emerged as one of the best advertising platforms for both B2B and B2C businesses. It has over 1 billion active uses every day. As an entrepreneur, this is a golden opportunity for you to market your product or services. Get many likes on Facebook is not tough. It becomes a  whole easier once you learn how to use this platform in the best way to attract potential clients and boost your business.

Getting more likes requires you to share truly likable content and engage in ways that make your brand likable. It's about getting more likes by working to create content that has real value for the audience. In this article, we will discuss the ways by which you can get more likes on Facebook.

Total Facebook users in India
Total Facebook users in India

1. Run Facebook Ads

The key to Facebook’s advertising is targeting. Facebook has the best ad targeting of any site. This targeting allows you to get super specific about what audience your ad reaches.

Some of the ways you can target your ads on Facebook:

  • Custom audiences – allows you to target existing customers or leads
  • Location – allows you to target by location
  • Gender – allows you to target by gender
  • Interests – allows you to target by interest
  • Behaviors – allows you to target by past behavior, such as someone visiting your website
  • Connections – allows you to target people who already like your page, or who have connections that do

There are two types of Facebook ads that marketers can use:

  • Sponsored Posts – Facebook Sponsored posts appear directly in the Facebook newsfeed. Users see the ads when they scrolling.
  • The Right-Hand Column Ad - The right-hand column ad appears in the right column of the Facebook feed. These ads are smaller, but they can’t be scrolled past like sponsored posts in the newsfeed. Marketers often use right-hand column ads for retargeting purposes.

2. Invite People to Like Your Page

Inviting personal friends to like your Facebook page is still a great way to start building your business. The first step towards inviting people to like your Facebook business page is to have a Facebook Business page.

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3. Host a Giveaway

A Facebook giveaway is the easiest way to generate leads and grow your following on social media. A Facebook giveaway is one of the only remaining ways to generate leads on social media – the other being paid advertising. Consistent audience engagement and posting high-value content are important on social media.

Step-by-step how to run a giveaway on Facebook for your business:

  • Choose a prize
  • Location – allows you to target by location
  • Gender – allows you to target by gender
  • Interests – allows you to target by interest
  • Behaviors – allows you to target by past behavior, such as someone visiting your website
  • Connections – allows you to target people who already like your page, or who have connections that do
Facebook Like
Facebook Like

4. Post-Attention-Grabbing Content

Attention-grabbing content is imperative if you want to grow your business. It’s way harder than it seems. You have to think of what you want to talk about, to whom you are talking to, and how it’s the best way to deliver your message. You will need a lot of time then good writers and editors also a content marketing strategy.

Some tips on how to write grabbing content:

  • Create Great Headlines
  • Hook them up
  • Make your content solve a problem
  • Make it scannable
  • Understand why it’s important for your business and set goals
  • Create a CTA (call-to-action)
  • Edit and proofread on repeat
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5. Add a Facebook Likes Pop-Up

If you want your content shared widely around the web, Facebook is the best place to get big results. One of the best ways to reach potential Facebook fans is on your website. After all, your website visitors have already interest in what you have to offer. There are plenty of options for Facebook popup plugins and other software.

If you already have a website, then one of the best ways to reach Facebook users is by creating a ‘Like Us On Facebook’ button or pop-up.

6. Try Out Facebook Live

Facebook Live is a feature of the Facebook social network that uses the camera on a computer or mobile device to broadcast real-time video to Facebook. Live broadcasters can decide who on Facebook can see their video and use this content to engage their audience during the moments and events that are important to them.

How to Use Facebook Live

  • Tap the camera icon to the left of your search bar.
  • Give Facebook access to your camera and microphone when prompted.
  • Switch to ‘Live’ on the bottom of your camera screen.
  • Choose your privacy and posting settings.
  • Write a compelling description.
  • Tag friends, choose your location or add an activity.
  • Set your camera's orientation.
  • Add lenses, filters, or writing and drawing to your video.
  • Click the blue ‘Start Live Video’ button to start broadcasting.
  • Interact with viewers and commenters.
  • Click ‘Finish’ to end the broadcast.
  • Post your reply and save the video to your camera roll.

7. Partner with an Influencer

The influencer marketing on Facebook starts with a brand identifying a Facebook user with a medium-to-large ( and highly-engaged) follower base that overlaps with the brand’s target audience. Once the brand and influencer have reached an agreement, the influencer will create a specified number of Facebook posts about the brand’s product. You’ll need to work with your influencers to tailor a campaign to your goals. The type of content an influencer produces should directly tie into your goals.

There are two ways you can find influencers on Facebook: manually searching your existing Facebook fan base or tapping into tools that will search the entire platform for you.

8. Get Tagged by Other Facebook Pages

Tagging is a great way to reach more people on Facebook. Getting tagged by bigger Facebook pages can help you get more Facebook followers.  Facebook might occasionally think that posts you’ve tagged another business in are considered 'branded content' even if they’re not.

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9. Use Automation Tools

Facebook automation software is designed to automatically handle the tedious maintenance of your brand’s Facebook page more efficiently and effectively that even the best social media coordinator could. You’ll need to consider many factors the number of posts you need to schedule and the number of people who manage your social media accounts.

Best Facebook Automation Tools are as follows:

  • Facebook’s Integrated Scheduler
  • WoopSocial
  • HootSuite
  • Clincher
  • SocialBu

10. Engage with Your Community

  • When you post any content focus on quality instead of  quantity
  • Post when your fans are online
  • Upload your videos onto Facebook
  • Go live when you need to share some important information
  • Asking questions is a good way to offer your followers a chance to share their thoughts.
  • Boost your top-performing posts that are proven to engage your audience.
  • Besides boosting your top posts, you can also recycle them
  • Learn from other Facebook Pages and see what has been working for them
  • Testing new types of content keep you at the edge of the latest trends
  • Reply to all their comments

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